Interviews today with President Obama and controversial Arizona sheriff Joe Arpaio officially launched Fusion with a special edition of the new America With Jorge Ramos. Actually, Fusion kicked off three minutes beforehand at 3:57 PM PT with a hip swiveling music video featuring actors playing CEO Isaac Lee and other senior executives plus various real hosts from the network. Amidst the dancing around the office and cameos by Barbara Walters and Diane Sawyer, the Fusion employees lyrically proclaimed themselves “the corporate godchild of ABC-Disney and Univision” that will “offer world class reporting with a pop culture theme.” Still, the dance video aside, ABC and Univision’s Fusion was very traditional in its first hour for a joint venture aimed at young English-speaking Hispanics and millennials. The dance routine was followed with a more sober intro by Ramos promising to “challenge the people that make the news” and asking “Why is the government spying on us and foreign leaders?” Then Fusion went straight into a traditional cable news show with interviews, produced segments, talking heads and a taped interview with Texas Senator Ted Cruz.
UPDATE: Fusion Launching In October, Network Unveils Programming & Hires Former ‘Daily Show’ EP David Javerbaum
UPDATED: The upcoming news and lifestyle network for Latinos and millennials today announced much of its primetime schedule as well as that former Daily Show executive producer and head writer David Javerbaum has come on board. Fusion, which is being launched on October 28 by ABC and Univision, said that Javerbaum will serve as executive producer, leading primetime comedy development. He’ll be based in LA and oversee content for all of Fusion’s West Coast programs, including the nightly show anchored by Leon Krauze and new programming concepts he’ll help develop. “I feel incredibly lucky to be getting in on the ground floor at Fusion,” the multiple Emmy winner said in a statment. “I’ve never felt prouder to be a fifth-generation Hispanic-American.” In the immediate future Javerbaum will be producing an as yet-untitled half-hour nightly satire show with The Jim Henson Company and Robot Chicken producers ShadowMachine
Fusion, ABC and Univision’s new network aimed at young English-speaking Hispanics in the U.S., is continuing to bolster its staff with the appointment of …