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It’s Official: NBCU To Rebrand G4 As Esquire Network In Partnership With Hearst

By NELLIE ANDREEVA | Monday February 11, 2013 @ 7:13am PSTTags: Big Deals TV, Esquire Network, G4, NBC Universal
Nellie Andreeva

Related: Esquire Channel? NBCU In Talks With Hearst About G4 Partnership

Beginning April 22, the G4 network will be rebranded the Esquire Network in a partnership between NBCUniversal and Hearst Magazines to create a television network for upscale males. Owned and operated by NBCU, Esquire Network will be helmed by G4 General Manager Adam Stotsky, who will work closely with David Granger, Editor in Chief of Esquire magazine, to develop the brand. G4′s flagship competition series American Ninja Warrior will return for its fifth season, to air this summer on Esquire Network and NBC. Additionally, Esquire Network will air an array of off-network scripted series, including NBC’s Parks And Recreation and Starz’s Party Down, both starring Adam Scott.

Esquire Network plans to expand on G4’s foundation of games, gear and gadgets. Program categories and genres will feature not only gaming and technology but also entertainment, food, fashion, women, humor, travel, competition, danger and more. Esquire’s unscripted projects in development include Knife Fight, executive produced by Drew Barrymore, Flower Films and Authentic Entertainment. Hosted by Top Chef winner Ilan Hall, Knife Fight is an underground, after-hours cooking competition where talented chefs go head to head in front of a rowdy crowd of celebrities, critics and die-hard foodies. Another original series, The Getaway (working title), is executive produced by Anthony Bourdain and Zero Point Zero and features travel-loving, well-known personalities — people deservedly famous for excellence in their fields — who take viewers to their favorite city on the planet, giving the insiders’ track on their top spots to eat, drink, shop and hang out. “There is a vastly under-served audience in cable TV — today’s modern man — and by joining forces with Esquire, we will deliver a multi-platform experience to this upscale, engaged, passionate audience, one that widens the aperture beyond G4’s technology and gaming base,” Stotsky said. “Esquire magazine brings 80 years of unparalleled insight into what makes men tick, and we will incorporate the best of this iconic brand to produce original shows that build the network for growth and success.” READ MORE »

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Esquire Channel? NBCU In Talks With Hearst About G4 Partnership

By NELLIE ANDREEVA | Friday December 7, 2012 @ 3:26pm PSTTags: Big Deals TV, G4, Hearst Corporation, NBCUniversal
Nellie Andreeva

NBCUniversal may bring in a partner in the upcoming revamp of struggling cable channel G4. I hear that NBCU is in talks with Hearst about partnering on the channel. What’s more, I hear the two sides … Read More »

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G4 Cancels Flagships ‘Attack Of The Show’ And ‘X-Play’

By THE DEADLINE TEAM | Friday October 26, 2012 @ 11:25am PDTTags: Attack of the Show, G4

The network made it official today that production on the long-running shows is shutting down at the end of the year. Attack Of The Show and X-Play helped define G4‘s gamer-culture focus and launched careers for the likes of Olivia Munn and Chris Hardwick, amassing close to 3000 episodes to date. They also provided wall-to-wall coverage of Comic-Con and E3 — two events right in the network’s young-male demo wheelhouse. X-Play launched in 2003 on what was then known as TechTV; Attack followed in 2005. Here’s the network’s release about farewell plans for the shows, which will air original episodes through 2012: Read More »

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‘Attack Of The Show’ Producers Sue NBCUniversal & G4

By DOMINIC PATTEN | Monday July 30, 2012 @ 6:43pm PDTTags: Attack of the Show, G4, NBCUniversal

G4’s Attack Of The Show has been hit by attack of the producers. Three segment producers (two former and one current) are bringing a class action suit (read it here) against the G4 Network and … Read More »

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G4 Undergoes Executive Restructuring Under New GM Adam Stotsky

By NELLIE ANDREEVA | Friday February 24, 2012 @ 11:43am PSTTags: Adam Stotsky, G4
Nellie Andreeva

EXCLUSIVE: A little over a month after former NBC marketing president Adam Stotsky took over NBCUniversal’s G4 as General Manager, he is reorganizing the cable network’s executive team. Two longtime G4 executives have been promoted: Matt Monos to SVP Planning & Acquisitions, and David Angehrn to SVP Marketing. Lorenzo de Guttadauro is joining G4 from NBC in the newly created position of SVP Brand & Creative. Meanwhile, the channel’s top programming executive, EVP Programming and Production John Rieber, has exited, along with its marketing chief, SVP Creative Services Scott Bantle. Rieber used to oversee development & production as well as planning and acquisitions. The job has now been split in two, with Monos taking over planning and acquisitions and another executive to lead development and production. The search for that person is already underway. “Matt and David are smart, savvy and deeply committed, and their expanded roles will play an integral part in G4’s growth and success,” Stotsky said. “Lorenzo is an excellent addition to the team, and we will all benefit from his energy, passion and innovative approach as we guide the brand into the future.” Read More »

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NBC & G4 To Share ‘American Ninja Warrior’

By NELLIE ANDREEVA | Tuesday January 24, 2012 @ 9:38am PSTTags: American Ninja Warrior, G4, NBC
Nellie Andreeva

With the broadcast networks struggling to successfully launch a reality series in the past couple of summers, NBC is reaching to its new corporate sibling G4 for original summer fare. NBC will share with G4 the upcoming fourth season of … Read More »

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Former NBC Marketing Chief Adam Stotsky Named General Manager Of G4

By NELLIE ANDREEVA | Thursday January 5, 2012 @ 2:09pm PSTTags: Adam Stotsky, G4
Nellie Andreeva

G4 President Neal Tiles Steps Down

Adam Stotsky, who left his post as president of marketing at NBC in August, is returning to NBCUniversal as General Manager of G4. In his new role, effective immediately, Stotsky will oversee all facets of G4, including programming, development, production, marketing, press and publicity, and digital operations, reporting to Bonnie Hammer, Chairman, NBCUniversal Cable Entertainment and Cable Studios. This marks Stotsky’s reunion with Hammer for whom he worked during his tenure at Syfy. “Adam is one of the best brand strategists I’ve ever worked with,” said Hammer. “I’m confident that he’ll provide tremendous leadership and unlock G4′s potential as a genuine force on the media landscape.” Stotsky succeeds Neal Tiles, who stepped down as president of G4 earlier today after more than six years on the job. Read More »

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G4 President Neal Tiles Steps Down

By NELLIE ANDREEVA | Thursday January 5, 2012 @ 12:38pm PSTTags: G4
Nellie Andreeva

EXCLUSIVE: Neal Tiles is departing G4, where he has served as president since September 2005. The cable network, previously owned by Comcast, is now under the purview of Bonnie Hammer following last year’s Comcast-NBCUniversal merger. Here is Tiles’ internal email … Read More »

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Nets To Carry President Obama’s Speech, NBC’s Pre-Game Coverage Moves To Cable

By NELLIE ANDREEVA | Wednesday September 7, 2011 @ 10:25am PDTTags: Barack Obama, G4, NBC, NFL, NFL Network, Syfy, USA Network, VERSUS
Nellie Andreeva

There is no scheduling drama over President Barack Obama’s speech on jobs between the White House and the broadcast networks. The networks will all carry the speech, which, in a rare occasion, is not in primetime as it … Read More »

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Rights Deal Puts Fox In Ring With UFC

By PATRICK HIPES, Managing Editor | Tuesday August 16, 2011 @ 11:45am PDTTags: Comcast, Fox, Fox Sports, FX, G4, Spike TV, TV Rights, UFC, VERSUS

Fox Sports and mixed-martial arts league UFC have just finalized a multi-year deal that will put at least four primetime MMA cards on the Fox network … Read More »

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TV News Roundup: Grammy Boycott, A New PAC Man & ‘Ninja’ Alert

By THE DEADLINE TEAM | Thursday June 30, 2011 @ 7:09pm PDTTags: American Ninja Warrior, CBS, Comcast, Comedy Central, G4, Grammy Awards, NBC, Stephen Colbert, The Colbert Report

A group of musicians protesting the Recording Academy’s move to drop 31 categories from the Grammy Awards is calling for a boycott of CBS, which airs the annual awards event, as well as the sponsors who advertise during the show, the Associated Press reported. The academy in April trimmed the number of categories from 109 to 78, saying the changes would hold for at least next year’s Grammys in February. …

Comedy Central host Stephen Colbert received approval today from the Federal Election Commission to start his own political action committee, which means he can raise money and produce and buy TV time for political ads. If the ads air anywhere but on his Viacom-owned show, they must disclose their funding sources. Colbert started the campaign to mock Citizens United, a PAC that won a Supreme Court case relaxing national campaign finance rules. “I don’t know about you but I do not accept limits on my free speech, I don’t know about you but I do not accept the status quo. But I do accept Visa, MasterCard and American Express,” he told a crowd in Washington DC after the ruling. …

NBC will televise the season finale of fellow Comcast network G4′s original series American Ninja Warrior on Aug. 22 as part of a two-hour primetime special. Read More »

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G4 Pulls Ryan Dunn’s New Show Following His Death

By NELLIE ANDREEVA | Monday June 20, 2011 @ 2:22pm PDTTags: G4, Jackass
Nellie Andreeva

Following Ryan Dunn’s death in a car accident this morning, G4 has put his new show Proving Ground on an indefinite hiatus. Proving Ground featured the Jackass alum as he tried to re-create in the real world professional stunts from films and … Read More »

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Is Comcast Selling Stake In G4 Network?

By THE DEADLINE TEAM | Thursday June 9, 2011 @ 9:51am PDTTags: Cable TV, Comcast, G4, NBCUniversal

Comcast is continuing to mull what to do with all of its NBCUniversal assets. The latest example: The Wall Street Journal reports today that NBCU is in talks with mixed-martial arts league Ultimate Fighting Championship to take a controlling … Read More »

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G4 Picks Up 4 New Marvel Anime Series

By NELLIE ANDREEVA | Monday July 26, 2010 @ 11:40am PDTTags: Anime, G4, Iron Man, Marvel Entertainment, Warren Ellis, X-Men
Nellie Andreeva

Los Angeles, CA, July 26, 2010 – G4 will be the exclusive U.S. television home of four brand-new anime series featuring some of the most successful and iconic brands from the Marvel Universe.  Produced by Madhouse for Marvel Entertainment and Sony Pictures Entertainment Japan (SPEJ), these four original series – “Iron Man,” “X-MEN,” “Wolverine” and “Blade” - will premiere on the network in 2011 and will air as standalone series made up of twelve 30-minute episodes under the guidance of Warren Ellis.

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