Psy Turns To YouTube To Promote Follow Up To ‘Gangnam Style’

By | Thursday April 11, 2013 @ 7:52am PDT

It makes sense considering that Google’s video platform helped turn the K-pop entertainer’s dance tune into a global hit, attracting nearly 2.2B views. Psy plans to introduce his new tune, Gentleman, here on YouTubeRead More »

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‘Gangnam Style’ Hits Record 1 Billion Views On YouTube

By | Friday December 21, 2012 @ 4:08pm PST

Yes that’s billion with a B. South Korean K-pop performer Psy has become a global phenom in the five months since his infectious dance video was released on YouTube. Today the 34-year-old made online video history … Read More »

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Does YouTube’s ‘Gangnam Style’ Provide An Insight Into Media’s Future?

By | Thursday October 11, 2012 @ 11:53am PDT

The mesmerizing dance video from South Korean K-pop performer Psy has “profound long-term implications for the traditional media ecosystem,” BTIG analyst Richard Greenfield says this morning in the kind of provocative report that makes his work a must-read. His case begins with the video’s eye-popping numbers: “Gangnam Style” has been viewed more than 430M times since it was released in mid-July, making it YouTube’s ninth-most-watched clip. It’s sure to end up much higher; its views are growing at a rate of about 10M a day. To give that some context, Greenfield notes that each episode of CBS’ NCIS — last season’s most watched regular series — attracted an average of about 22M viewers in the seven days after it aired, while the Super Bowl attracted more than 168M. Relax, Greenfield doesn’t claim that viewers devote the same time and commitment to a YouTube video as they do to TV shows. Read More »

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