F**k! Expletives Take Over Show Titles

By | Wednesday November 7, 2012 @ 6:42pm PST
Nellie Andreeva

Remember when in 2009 CBS put in development a comedy series based on the blog Shit My Dad Says? The racy title raised a lot of eyebrows throughout the project’s development process. The network toned it down to $#*! My Dad Says when it picked up the comedy to series, but still drew the wrath of watchdog Parents Television Council, which urged a boycott of the show. Read More »

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UPDATE: ABC’s ‘Scandal’ Renewed, ‘GCB’, ‘The River’, ‘Missing’ & ‘Pan Am’ Canceled

By | Friday May 11, 2012 @ 4:02pm PDT
Nellie Andreeva

ABC‘s two bubble midseason drama series are heading in opposite directions. Shonda Rhimes’ Scandal, which just inched up in the ratings last night, is being renewed for a second season, while GCB is being canceled. ABC’s two … Read More »

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Ratings Rat Race: Slow Start For ‘NYC 22′

By | Monday April 16, 2012 @ 9:36am PDT
Nellie Andreeva

NYC 22 TV RatingsThe last new series of the 2011-12 broadcast season, CBS’ NYC 22, made a quiet entrance onto the schedule last night. The rookie cop drama debuted with a 1.5/4 among adults 18-49 and 8.9 million … Read More »

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ABC To Try Out ‘GCB’ At 9 PM On Sunday

By | Friday March 30, 2012 @ 12:38am PDT
Nellie Andreeva

IGCB TV Schedule ABCt was hailed as a potential successor to Desperate Housewives and was launched behind the departing veteran dramedy. Now ABC’s midseason dramedy GCB will test drive Housewives‘ Sunday 9 PM time slot. On April 8, ABC … Read More »

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RATINGS RAT RACE: ‘Harry’s Law’ Hits Low, ‘GCB’ Rises

By | Monday March 26, 2012 @ 8:46am PDT
Nellie Andreeva

Harry's Law TV RatingsCBS appears poised to win Sunday night in adults 18-49 and total viewers with an NCAA basketball overrun that scrambled its fast-national averages. ABC’s Once Upon A Time (2.8/8) was down a tenth from last week … Read More »

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RATINGS RAT RACE: ‘Bob’s Burgers’ Rises, ‘GCB’ & ‘Celebrity Apprentice’ Drop

By | Monday March 19, 2012 @ 9:54am PDT
Nellie Andreeva

Bob's Burgers TV RatingsCBS is expected to win Sunday night in total viewers and adults 18-49. Its fast nationals are scrambled due to a 44-minute NCAA basketball overrun that boosted the otherwise sleepy Sunday 7-8 PM hour.

ABC’s Once Upon Read More »

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Ratings Rat Race: ‘Once Upon A Time’ Drops With Clock Change, ‘Bob’s Burgers’ Off To Soft Start, ‘Wife’ Hits Low, ‘GCB’ Inches Up

By | Monday March 12, 2012 @ 9:46am PDT
Nellie Andreeva

GCB TV RatingsOn the first night of daylight savings time, usage levels from 7-10 PM were down 7.3% from last week. ABC’s family-friendly 7 PM and 8 PM programs were the worst hit — America’s Funniest Home Videos (1.3/4 among adults 18-49) was down 41% from last week, while Once Upon A Time (2.8/8) was down 18% to a series low. With extra publicity for last night’s episode of Desperate Housewives (2.5/6), whose major plot twist was revealed at the Nicollette Sheridan-Marc Cherry jury trial on Thursday, the dramedy kept steady with last week. Encouraging news for midseason entry GCB (2.3/6) at 10 PM: after a so-so premiere, it avoided the dreaded second week-slump, instead going up a tenth last night. ABC (2.3/6, 7.8 million) won the night in 18-49. CBS (2.1/6, 10.1 million) was tops in total viewers. Read More »

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RATINGS RAT RACE: Modest Start For ‘GCB’

By | Monday March 5, 2012 @ 9:14am PST
Nellie Andreeva

ABC’s new soapy dramedy GCB launched last night with a modest 2.2/6 among adults 18-49 and 7.6 million total viewers. That was down 29% in the demo from the debut of Pan Am in the Sunday 10 PM slot in September. Lead-in retention-wise, GCB held onto 88% of the demo number for Desperate Housewives, to which it is hailed as a successor. (For Pan Am, retention was 100%). As for Desperate Housewives (2.5/6), the veteran seems to be picking up momentum as it heads to its series finale in May, up 14% from last week. At 8 PM, freshman hit Once Upon A Time (3.4/9) was up 10% as was America’s Funniest Home Videos (2.2/6). With no football or awards specials, Once Upon A Time ranked as the top program of the night in 18-49. ABC (2.6/7, 8.6 million) won the night in 18-49, matching its best Sunday demo finish in a year. Read More »

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‘GCB’ Title Star Of The Show During Panel:TCA

By | Tuesday January 10, 2012 @ 3:45pm PST

Ray Richmond is contributing to Deadline’s TCA coverage.

TCA remained a Bitch-Free Zone during the GCB session today. And it became something of a Christian-Free Zone as well. Following up on entertainment chief Paul Lee’s comment earlier in the day that “bitch” “was really not a word you want to use in the title” — ABC also is promoting the sitcom Don’t Trust The B— In Apartment 23 on its midseason schedule — yet another “bitch” question opened the panel for GCB, which premieres March 4 at 10 PM. The letters in this case stand for Good Christian Belles, but it originally was short for Good Christian Bitches, the title of the book on which the series is based. And as GCB writer/executive producer Robert Harling said, he was never comfortable with the “Belles” part of the title given that his series is set in Texas. “That’s more Georgia or South Carolina, you know, the Deep South,” he said. The show title was changed to GCB after Harling saw the logo everywhere he turned while shooting the show in Dallas. “We all thought it was kind of cool in the era of LOL and FYI … GCB was this term that the women around us all seemed to refer to themselves as. … It just kind of stuck.” Read More »

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