Looks like Jeff Zucker’s ill-fated experiment with (Get To) The Point really will just last a week on CNN, if viewership numbers have anything to do with it. Along with MSNBC’s Chris Hayes-hosted All In, the supposedly short-term panel show premiered Monday and both saw their numbers head south ever since. Replacing the 10 PM repeat of Anderson Cooper 360 on CNN, the quickly announced The Point started low and fell further. Over a four-day average this week, the new show was down nearly 50% from the viewership the AC360 repeat drew last year and down 40% from what the encore of Cooper’s show garnered during March. In the adults 25-54 demo, The Point was blunted; with 77,000 in the demo, the Donny Deutsch-led show was down a whopping 55% from what the AC360 repeat received from April 2-April 5, 2012, and down 46% from the 143,000 average Cooper’s repeat earned last month. The worst airing of the week was Tuesday, when The Point bottomed out to a year-low for CNN in the slot with 235,000 watching and 59,000 in the demo.
CNN’s ‘The Point’ Debuts Weak, MSNBC’s ‘All In’ Starts Strong; Fox News Tops Quarter But Sees Demo Decline
April Fool’s Day saw two cable news networks debuting shows – though one likely isn’t laughing very much and MSNBC’s All In hosted by Chris Hayes is probably very happy. With little promotion and announced just hours before its debut on Monday, the 10 PM premiere on CNN of (Get To) The Point saw a sharp drop from the Anderson Cooper 360 repeat that usually sits in the time slot. The second new show of the Jeff Zucker regime, The Point pulled in 278,000 total viewers and 80,000 in the Adult 25-54 demo. Intended right now to run for just one week, the panel show was down 45% from the AC360 encore in total audience from the same day last year and off 52% in the demographic. It was third in viewership and demo on the slot behind Fox News Channel’s On The Record With Greta Van Susteren and MSNBC’s The Last Word With Lawrence O’Donnell. In fact, last night’s The Point was the lowest rated show in CNN’s 10 PM ET slot in both total viewers and the demo all year.
Another week and another announcement from Jeff Zucker’s ratings-challenged CNN. As of tonight, Anderson Cooper 360 is being moved out of its 10 PM repeat slot for (Get To) The Point. The move follows the soft-rated …