Looks like Jeff Zucker’s ill-fated experiment with (Get To) The Point really will just last a week on CNN, if viewership numbers have anything to do with it. Along with MSNBC’s Chris Hayes-hosted All In, the supposedly short-term panel show premiered Monday and both saw their numbers head south ever since. Replacing the 10 PM repeat of Anderson Cooper 360 on CNN, the quickly announced The Point started low and fell further. Over a four-day average this week, the new show was down nearly 50% from the viewership the AC360 repeat drew last year and down 40% from what the encore of Cooper’s show garnered during March. In the adults 25-54 demo, The Point was blunted; with 77,000 in the demo, the Donny Deutsch-led show was down a whopping 55% from what the AC360 repeat received from April 2-April 5, 2012, and down 46% from the 143,000 average Cooper’s repeat earned last month. The worst airing of the week was Tuesday, when The Point bottomed out to a year-low for CNN in the slot with 235,000 watching and 59,000 in the demo.
Another week and another announcement from Jeff Zucker’s ratings-challenged CNN. As of tonight, Anderson Cooper 360 is being moved out of its 10 PM repeat slot for (Get To) The Point. The move follows the soft-rated launch of The Lead With Jake Tapper two weeks ago and the naming on March 28 of Kate Bolduan to co-host the upcoming CNN morning show this spring with Chris Cuomo. CNN says that the Donny Deutsch-led Point will run for only a week, but a source tells me the fate of the panel show could change quickly depending on viewer response. ESPN columnist Rick Reilly, author Margaret Hoover and ESPN NFL analyst Jason Taylor will also appear. The AC 360 encore, which has been repeating after Piers Morgan’s interview show since July 2011, will be shown at 11 PM for the next week, CNN says.