Ratings Rat Race: ‘Gossip Girl’ Up In Finale, ‘HIMYM’ & ‘Voice’ Up, ’1600 Penn’ Sampled

By NELLIE ANDREEVA | Tuesday December 18, 2012 @ 10:38am PST
Nellie Andreeva

We now finally know who the Gossip Girl is (spoiler: It’s a boy!). Last night’s series finale of the CW’s Gossip Girl posted across-the-board season highs. It was the show’s most-watched (1.51 million) episode and highest-rated in adults 18-49 (0.8/2, up 2 tenths) since April 2011. In 18-34 (1.1/3), it was Gossip Girl‘s strongest performance since September 2011. With a Gossip Girl retrospective special at 8 PM, the CW posted its most-watched Monday night (1.41 million) since January. In the 9 PM hour, the network outrated ABC and NBC among adults 18-34 (1.1/3) and women 18-34 (1.8/5).

From 8-9:30 PM, the performance finale of NBC’s The Voice (4.1/11 in 18-49) was up 8% from last week, when it aired from 8-9 PM, and up 8% vs. the performance finale of the reality series’ previous cycle in May. The Voice was the highest-rated program of the night in 18-49 and provided strong lead-in for a preview of NBC’s new comedy 1600 Penn (2.3/6), which got decent sampling though it was down 8% from what The New Normal scored in its September preview with the same 4.1 demo rating lead-in from The Voice. Howie Mandel’s Take It All (1.5/4) dropped 32% from last Monday’s premiere when it immediately followed The Voice. READ MORE »

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‘Gossip Girl’ Two-Hour Finale Set For December 17

By THE DEADLINE TEAM | Wednesday October 31, 2012 @ 4:46pm PDT

The CW announced today it is wrapping Gossip Girl‘s six-season run with a two-hour series finale Monday, December 17 from 8-10 PM ET. The network said the episode will feature interviews with the cast and creators, and will give viewers … Read More »

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RATINGS RAT RACE: ‘The Voice’ & ‘Castle’ Gain; ’90210′ & ‘Gossip Girl’ Return Low

By NELLIE ANDREEVA | Tuesday October 9, 2012 @ 9:42am PDT
Nellie Andreeva

The Voice made a successful transition from the blind auditions to the battle rounds with a 4.7/12 among adults 18-49 in the fast nationals last night, up a tenth from last Monday. Newly picked up Revolution (3.1/8) shed another tenth for its lowest-rated fast national to date. NBC won every hour of primetime to win the night in 18-49 and total viewers. This is the first time NBC has won the first three Mondays of the season in people meter history (since at least 1987).

We may have seen the last of Fox’s The Mob Doctor, at least for a while. The freshman dropped again last night to a 0.9/2 in 18-49, testing the limits on how low a show on a major network can go before being yanked. Mob Doctor as well as its lead-in, Bones (2.0/5, down a tenth), will be pre-empted for baseball for the next three weeks. It remains to be seen whether Mob Doctor comes back after that. Read More »

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Style Acquires ‘Gossip Girl’ Off-Net Rights, Renews ‘Big Rich Texas’ And OKs Spinoff

By THE DEADLINE TEAM | Wednesday July 25, 2012 @ 11:23am PDT

Gossip Girl StyleStyle Media announced today that it has picked up off-network rights to Gossip Girl from Warner Bros Domestic Television Distribution and will begin airing it August 15 at 8 PM on Style. The one-hour series, which will launch its sixth and final season on the CW in the fall, will air from 8-11 PM on Wednesdays and the network will air a marathon on Labor Day. The series was developed for television by Fake Empire’s Josh Schwartz and Stephanie Savage, who serve as executive producers. Fake Empire and Alloy Entertainment produce in association with Warner Bros TV and CBS Television Studios. Read More »

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Upfront 2012: More Returning Than New Series With Shorter Orders This Year

By NELLIE ANDREEVA | Thursday May 17, 2012 @ 5:13am PDT
Nellie Andreeva

UPDATED: Last year, most midseason series received shorter orders for fewer of the standard 13 episodes new shows get. That included ABC’s GCB (10), The River (8) and Scandal and Don’t The B—- (7), CBS’ RobRead More »

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UPDATE: CW’s ‘Gossip Girl’, ‘Nikita’ & ‘Dixie’ Renewed; ‘Ringer’ & ‘Secret Circle’ Gone

By NELLIE ANDREEVA | Friday May 11, 2012 @ 2:37pm PDT
Nellie Andreeva

As it picked up five new drama series, the CW also has renewed its strongest bubble series, Gossip Girl, Nikita and Hart of Dixie. It will be the final season for Gossip, third for Nikita and second for … Read More »

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A Chinese ‘Gossip Girl’ To Meet Mandarin-Speaking Masses In November 2012

Chinese Gossip GirlCareful, B: There’s a new Gossip Girl on her way to China. The creators of the popular CW drama are teaming with Chinese production companies Mei Tian and H&R Century TV along with Metan Development Group and Warner Bros International Television Production to develop a local teen drama that will focus on the lives of status-conscious students at Shanghai International University. Metan — the folks behind the popular series Hello! Hollywood – and WBITVP are consulting on the development and production, with cameras due to roll in June after a nationwide casting search. Because China’s state authority has to clear all scripts, it’s likely the local series won’t be quite as risqué as the CW version, which has a large online fanbase in China. According to the release below, the students in the new show are “confused and lost, however over time, they discover who they really are and eventually find the right path to pursue their dreams.” The 30-episode series is to debut in November. Here’s the release announcing the deal: Read More »

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Ratings Rat Race: ‘Hawaii’, ‘Charlie Brown’ & Country Awards Up; ‘You Deserve It’ Dives

Nellie Andreeva

Against mostly atypical competition, CBS’ regular Monday lineup dominated every half-hour in its return to originals last night after a week of repeats. ABC’s Dancing With The Stars, a huge draw among total viewers, sucks out (mostly older) audiences from the competition. As they didn’t face Dancing with originals for the first time this season, CBS’ comedies boosted their viewership. How I Met Your Mother (4.5/12 in adults 18-49, 11.7 million total viewers) was up a tenth in the demo vs. two weeks ago and drew its largest audience with a regularly scheduled episode in almost three years. (since January 12, 2009). Rookie 2 Broke Girls (4.6/11, 12.8 million) was flat in 18-49 and logged its largest audience since the premiere, which followed the Ashton Kutcher debut on Two And A Half Men. Speaking of Men (5.0/12, 15 million), it was down two tenths in 18-49 from its last original, while Mike & Molly (4.2/10, 12.8 million) was even. Men ranked as the top program of the night in 18-49 and total viewers, as did CBS as a network. The net’s wins were solidified by Hawaii Five-0‘s 3.0/8 in 18-49, up 7%, and 10.8 million total viewers. In the 10 PM hour, the CBS procedural easily topped ABC’s Castle (2.0/5, 8 million), which was down 13% from its last original two weeks ago to hit a season low. Castle was hurt by its underwhelming lead-in, new game show You Deserve It (1.0/2), which continued its rapid ratings descent, down 29% from last week. ABC’s best ratings came from the holiday specials in the 8 PM hour: A Charlie Brown Christmas (2.8/8, 9.1 million) was up 8% from last year’s telecast in 18-49, while Prep & Landing: Naughty vs. Nice (2.2/6, 7 million) was even with its premiere last year. Read More »

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RATINGS RAT RACE: ‘You Deserve It’ Off To Soft Start, ‘Rock Center’ Hits Series Low

Nellie Andreeva

With Thanksgiving trips and meals on viewers’ minds, watching TV is taking a back seat as most programs last night were down week-to-week. Additionally, ABC’s lineup is headed to a downward adjustment in the finals as its fast nationals … Read More »

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RATINGS RAT RACE: Series Rebound From Halloween Drops, ‘Rock Center’ Stays At 1.0

Nellie Andreeva

After Halloween festivities pushed TV usage and ratings down last Monday, most series rebounded last night. Fox’s family-friendly Terra Nova (2.6/6 in adults 18-49), which was hit hardest by trick-or-treating, posted the biggest week-to-week gain, 24%. House (2.7/6) was up 8%. (The two dramas also led all series in Live+3 increases for their Halloween episodes, up 48%.) Fox finished third for the night in 18-49.

Topping the night in that demo was CBS (4.0/10 in 18-49, 11.4 million viewers). How I Met Your Mother (4.4/12) and 2 Broke Girls (4.5/11) were both up 7% from their fast nationals last week, Two And A Half Men (5.1/12) was up 9% to rank as the top program of the night in the demo, and Mike & Molly was up 11%. Hawaii Five-0 (3.0/8) was up a tenth from its fast national, flat with the final. Read More »

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CW Announces Midseason Launch Dates

Nellie Andreeva

The CW has set return dates for its original series, which will go on hiatus next month. The network will roll out its lineup on January 5 with the Thursday duo of The Vampire Diaries and The Secret Circle. The final 13-episode season of One Tree Hill will launch on January 11 and will run on Wednesdays in tandem with new reality series Remodeled, which will serve as a bridge between the two cycles of America’s Next Top Model. Because Remodeled‘s order is shorter than that of OTH, the final episodes of OTH are expected to air with Top Model, whose midseason premiere date will be announced early next year. Here is a list of the CW’s midseason premiere dates: Read More »

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Ratings Rat Race Update: ’2.5 Men’ Reverses Downward Trend As All CBS Comedies Gain

Nellie Andreeva

UPDATE 2:45 PM: As expected, most CBS series were adjusted down in the finals after a bump in the fast nationals from a NFL pre-emption in Baltimore. But even with the adjustment, all CBS comedies posted gains vs. last week. The news is especially important for Two And A Half Men, which had been sliding every week since its hugely rated season premiere. Last night, Men logged a 5.5/13 in 18-49, up 4% from last week, and 15.3 million viewers, up 1%. The comedy starring Ashton Kutcher is still comfortably ahead of the performance the same week last fall with leading man Charlie Sheen, up 25% in 18-49. Mike & Molly (4.2/10 in 18-49) was up 8% week-to-week, 2 Broke Girls (4.5/11) was up 2% and How I Met Your Mother (4.3/12) also was up 2%. Hawaii Five-0 (3,1/8) was flat. For the night, CBS (4.1/10) edged Fox (3.9/10) in 18-49. Fox’s coverage of Game 4 of the World Series stretched beyond primetime, averaging a 4.2/11 from 8-11:40 PM. Read More »

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Thank You, ‘Gossip Girl’

By NIKKI FINKE, Editor in Chief | Monday October 24, 2011 @ 9:15pm PDT

Deadline Hollywood in the last coupla years has received shout-outs on a growing number of TV shows like American Idol, Californication, even a multi-episode storyline on Entourage. But tonight I can die happy: The CW’s Gossip Girl gave a shout-out to Deadline and to me. (Serena leaked a story to Deadline in … Read More »

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RATINGS RAT RACE: ‘Two And A Half Men’ Slides As Most Series Rise, CBS Wins Night

Nellie Andreeva

Broadcasters largely rebounded last night after being hit by a double whammy last Monday with a big NFL game on ESPN and baseball playoffs bleeding into primetime on Fox. The only series to buck the upward trend was CBS’ Two And A Half Men (5.2/13, 14.9 million), which is still finding the bottom after a blockbuster fall relaunch with new star Ashton Kutcher. The comedy was down 10% from its fast national last week when all CBS series hit season lows (down 12% from the final) but was still the highest-rated program of the night in 18-49. Veteran How I Met Your Mother (4.1/12) continues its rocking seventh season, up two tenths from its fast national last week (a tenth from the final). 2 Broke Girls was up a tenth from the fast national (flat with the final), and Mike & Molly (3.9/9) was also flat with its final last Monday but down a tenth from its fast national. Male-centric 10 PM drama Hawaii Five-0 (3.1/8), which was the hardest hit last Monday with a 19% decline, posted the biggest rebound this week, up 15%. Its time-slot rival, ABC’s Castle (2.6/7), was also up — 8% from its fast national and 24% from the final (the series’ fast nationals are often inflated by Dancing With The Stars overruns, so fast national-to-final comparisons are always skewed). Read More »

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UPDATE: CW Could See $1B From 4-Year Licensing Deal With Netflix

UPDATE, 11:10 AM: This deal’s more lucrative than it initially seemed. Wells Fargo Securities analyst Marci Ryvicker figures it could be worth as much as $1B for CW. While she acknowledges that “the accounting is somewhat complex,” she says that CBS — which co-owns CW with Time Warner — might see an additional 5 cents a share annually. Lazard Capital Markets’ Barton Crockett says it could contribute 2 cents a share to Time Warner. “The money-losing CW may also retain a minority of the Netflix fee, helping reduce its losses,” he adds. The deal’s so valuable because CW’s young-skewing shows fit well with the audience that streams shows on demand from Netflix. What’s more, Netflix’s payments escalate for long-running series.

Warner Bros Television Group president Bruce Rosenblum won’t comment on the financials but says the terms “won’t be repeated” because “other networks don’t own (as much of) their own content.” This isn’t an exclusive deal in the traditional sense — the shows can appear elsewhere – but Netflix has a narrow right to show entire seasons on-demand from previous years. (Others can license select episodes.) “We know from Day 1 that the syndication on-demand window has been sold, but we also have the ability to sell linear rights down the road,” Rosenblum says. CW shows also may continue to run on Netflix even if the deal isn’t renewed; the online service has the right to keep offering series that begin while it’s in force.

PREVIOUS, 7:55 AM: This one follows the usual pattern: Nothing current — just previous seasons of CW series. And it’s not exclusive. Producers can continue to sell their shows in syndication and to other digital services. No mention of how much Netflix will pay for the programming. Here’s the release:

October 13, 2011 — CBS Corporation and Warner Bros. Television Group announced today a licensing agreement with Netflix [Nasdaq: NFLX] allowing U.S. members of Netflix to instantly watch previous seasons of scripted series that air on The CW from its current schedule through the 2014-15 season.

Read More »

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RATINGS RAT RACE: Broadcasters Hit By Baseball Overrun/Football Double Whammy

Nellie Andreeva

This was supposed to be Fox’s strong baseball postseason year as it’s the network’s turn to carry the American League Championship Series, a big audience draw with marquee teams the New York Yankees and the Boston Red Sox. But both the Yankees and Red Sox were eliminated early, and now the ALCS has been hit with bad weather. Game 2 was rained out Sunday, leaving Fox scrambling to fill primetime with repeats at the last minute. And then a 52-minute overrun from the rescheduled Game 2 wreaked havoc on the network’s Monday primetime lineup, with both rookie Terra Nova and veteran House significantly impacted. The currently available non-time-zone-adjusted fast nationals for 9-10 PM (2.6/6), where most of Terra Nova aired, and 10-11 PM (2.3/6), where the bulk of House ran, are both expected to rise in the finals.

It was a rough night all around as the broadcast networks had to deal with baseball overrun as well as a strong Monday Night Football game on ESPN, where the Chicago Bears vs. Detroit Lions posted a 11.3 metered market average, the second-best rating so far this season. ABC’s Dancing With The Stars (3.1/8, 17 million total viewers) was flat with last week but may end up being down in the finals. ABC’s fast nationals were possibly inflated as the network’s Detroit station carried the football game. That doesn’t bode well for Castle (2.4/6, 10.2 million), which currently runs 8% below its fast national from last Monday. ABC (2.9/7, 15.1 million) seems on track to top the night in total viewers, while CBS (3.9/9, 11.1 million) is projected to win in 18-49. Read More »

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Ratings Rat Race: ’2.5 Men’ Still Big, ‘Terra Nova’ Premiere Just OK, ‘Playboy’ Dives

Nellie Andreeva

PREMIERE WEEK: Comedies In Comeback, Dramas Mixed While NBC & CW Struggle
CBS’ comedies stayed red-hot in Week 2 of the season. Two and a Half Men (7.2/17 in adults 18-49, 20 million viewers) was down 30% from its gigantic season premiere for a demo number that is still way higher than any scripted series can score in Live+Same Day these days. It boosted the second-season premiere of Mike & Molly (4.9/11, 14 million) to series highs in 18-49 and total viewers, up 26% from its series premiere last fall. At 8 PM, How I Met Your Mother (4.4/12, 10.6 million) continues to excel in its seventh season, down only 6% from its biggest season premiere ever last week. 2 Broke Girls (4.5/11, 11.6 million) settled nicely in its new 8:30 PM slot. It was down 37% from its big debut behind Men last week but did something that CBS hammock shows have rarely done — build on its HIMYM lead-in. At 10 PM, Hawaii Five-0 (3.3/8) was down only a tenth from its season premiere last week. CBS (4.6/11, 13 million) won every half-hour in primetime in both 18-49 and total viewers.

The two-hour premiere of Fox’s dinosaur drama Terra Nova drew a 3.0/7 and 9 million viewers, which was OK but slightly below expectations. In its defense, the male-skewing drama had to face the Washington-Dallas Monday Night Football game on ESPN. And it stayed consistent throughout the night, logging a 3.0 rating at 8 PM, 8:30 PM and 9 PM and climbing to a 3.1 at 9:30 PM. Speaking of the MNF game, it drew a 11.9 metered market household average. UPDATE: In the finals, Terra Nova was adjusted up to a 3.1 rating in 18-49.

NBC’s Monday lineup already started very low last week. It dropped even further last night. The Sing-Off (1.7/4) was down a relatively modest 11%, but The Playboy Club (1.3/3) plunged 19% to reach Lone Star ratings levels and join fellow new NBC series Free Agents on the cancellation block. Read More »

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CW Orders Additional Episodes Of Four Returning Dramas

By NELLIE ANDREEVA | Wednesday August 3, 2011 @ 1:58pm PDT
Nellie Andreeva

EXCLUSIVE: The CW is looking to beat the midseason rerun blues by supersizing the orders of four returning drama series. The network has picked up two additional episodes each of soaps Gossip Girl and 90210, bringing their orders to … Read More »

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CW Announces Fall Premiere Dates

Nellie Andreeva

The CW today was the first broadcast network to announce its fall premiere dates. The network will launch three nights — Tuesday, Wednesday and Thursday — the week before the Sept. 19 official start of the fall season, Friday during premiere week and Monday’s lineup the week after. With the exception of Friday, which pairs sophomore Nikita and veteran Supernatural, all other nights feature a returning series and a newbie. Here is CW’s premiere schedule: Read More »

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