Ratings Rat Race: ’2.5 Men’ Still Big, ‘Terra Nova’ Premiere Just OK, ‘Playboy’ Dives

Nellie Andreeva

PREMIERE WEEK: Comedies In Comeback, Dramas Mixed While NBC & CW Struggle
CBS’ comedies stayed red-hot in Week 2 of the season. Two and a Half Men (7.2/17 in adults 18-49, 20 million viewers) was down 30% from its gigantic season premiere for a demo number that is still way higher than any scripted series can score in Live+Same Day these days. It boosted the second-season premiere of Mike & Molly (4.9/11, 14 million) to series highs in 18-49 and total viewers, up 26% from its series premiere last fall. At 8 PM, How I Met Your Mother (4.4/12, 10.6 million) continues to excel in its seventh season, down only 6% from its biggest season premiere ever last week. 2 Broke Girls (4.5/11, 11.6 million) settled nicely in its new 8:30 PM slot. It was down 37% from its big debut behind Men last week but did something that CBS hammock shows have rarely done — build on its HIMYM lead-in. At 10 PM, Hawaii Five-0 (3.3/8) was down only a tenth from its season premiere last week. CBS (4.6/11, 13 million) won every half-hour in primetime in both 18-49 and total viewers.

The two-hour premiere of Fox’s dinosaur drama Terra Nova drew a 3.0/7 and 9 million viewers, which was OK but slightly below expectations. In its defense, the male-skewing drama had to face the Washington-Dallas Monday Night Football game on ESPN. And it stayed consistent throughout the night, logging a 3.0 rating at 8 PM, 8:30 PM and 9 PM and climbing to a 3.1 at 9:30 PM. Speaking of the MNF game, it drew a 11.9 metered market household average. UPDATE: In the finals, Terra Nova was adjusted up to a 3.1 rating in 18-49.

NBC’s Monday lineup already started very low last week. It dropped even further last night. The Sing-Off (1.7/4) was down a relatively modest 11%, but The Playboy Club (1.3/3) plunged 19% to reach Lone Star ratings levels and join fellow new NBC series Free Agents on the cancellation block. Read More »

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CW Orders Additional Episodes Of Four Returning Dramas

By | Wednesday August 3, 2011 @ 1:58pm PDT
Nellie Andreeva

EXCLUSIVE: The CW is looking to beat the midseason rerun blues by supersizing the orders of four returning drama series. The network has picked up two additional episodes each of soaps Gossip Girl and 90210, bringing their orders to … Read More »

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CW Announces Fall Premiere Dates

Nellie Andreeva

The CW today was the first broadcast network to announce its fall premiere dates. The network will launch three nights — Tuesday, Wednesday and Thursday — the week before the Sept. 19 official start of the fall season, Friday during premiere week and Monday’s lineup the week after. With the exception of Friday, which pairs sophomore Nikita and veteran Supernatural, all other nights feature a returning series and a newbie. Here is CW’s premiere schedule: Read More »

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CW Planning Schwartz/Savage, Kevin Williamson & McG Blocks, ‘Nikita’ To Friday?

Nellie Andreeva

Kevin Williamson and the duo of Josh Schwartz & Stephanie Savage may be getting their own nights on the CW next season. I hear Schwartz and Savage’s veteran Gossip Girl may be paired with a newly picked … Read More »

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Ratings Rat Race: ‘Dancing With The Stars’ Leads ABC Against Finales

ABC’s Dancing With the Stars spoiled the party for a slew of shows offering their season finales Monday in primetime, drawing a preliminary 21.4 million viewers and a 4.4 rating in the 18-49 demographic. It provided a solid lead-in for the season finale of Castle, which got a 3.3 rating … Read More »

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CW Renews 5 Series: ‘Top Model’, ‘Vampire Diaries’, ‘Gossip Girl’, ’90210, ‘Supernatural’

Nellie Andreeva

The CW Network just gave early pickup to almost all of its returning series, including reality veteran America’s Next Top Model, which has been renewed for 2 more cycles, including its first ever All-Star edition in the fall. … Read More »

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RATINGS RAT RACE: NBC Freshman Monday Dramas Up, Still Low

Nellie Andreeva

How underperforming is NBC Monday’s lineup? Even if the other networks air color bars in primetime, it probably won’t crack the 1.5 demo rating mark. With CBS and Fox largely in reruns last night, NBC’s originals The Event and Law & Order: Los Angeles both drew a 1.3/3 in 18-49. … Read More »

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RATINGS RAT RACE: CW Monday Dramas Return Higher, NBC Lineup Hits Season Low

Nellie Andreeva

It was another sad Monday ratings performance for NBC, which hit another season low on the night with all original programming. Chuck (1.3/4) was even with last week, tying its series low. But it also delivered NBC’s highest demo rating last night. The Event (1.1/3) was down 13% from its last original two weeks ago for a series low. And the relaunch of Law & Order: Los Angeles continues to sputter. In its second week since the series’ return last Monday, the Law & Order spinoff drew a 1.1/3, down a steep 27% from the two-hour midseason premiere last week. Such an underwhelming performance bodes well for David E. Kelley’s Harry’s Law, which did better in the slot earlier this midseason.

ABC’s Dancing With the Stars performance show (3.9/11) was down 13% from last week to rank as the lowest-rated spring performance telecast ever for the venerable reality franchise. In its special airing after Dancing, a new Cougar Town (2.3/6) was down 15% from its last original Feb. 2. Proving that comedy series do better in a block, even with a weaker lead-in, that last original followed a Modern Family repeat. The first of a slew of specials about the upcoming Royal Wedding, ABC News: William & Catherine: A Modern Fairytale, averaged a 1.7/4 at 10 PM. Read More »

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RATINGS RAT RACE: ABC, CW And Fox Up, CBS Down, NBC Flat On Monday

Nellie Andreeva

After getting a ratings hit on Valentine’s Day, ABC’s female-friendly Monday lineup had a rebounded nicely last night. The Bachelor (3.3/9 in adults 18-49, 10.3 million viewers) was up 14% from last week in the demo for a season high. … Read More »

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Casting Roundup: Mary Lynn Rajskub to ‘Raising Hope,’ Billy Baldwin returns to ‘Gossip Girl’ And Jason Wiles to ‘Castle’

EXCLUSIVE: 24 vet Mary Lynn Rajskub has landed a guest appearance on Fox’s freshman comedy Raising Hope. The actress/comedian will play the never-before-seen wife of Cousin Mike (Skyler Stone). The twist? Rajskub’s character has three other husbands. The episode is … Read More »

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Kaylee Defer Joins CW’s ‘Gossip Girl’

By | Wednesday December 15, 2010 @ 1:58pm PST
Nellie Andreeva

EXCLUSIVE: Kaylee Defer is joining the CW series Gossip Girl as a recurring with a series option for next season. Her character which, like most things Gossip Girl, is shrouded in secrecy, is said to be Lily’s (Kelly Rutherford) niece. … Read More »

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RATINGS RAT RACE: ‘Sing-Off’ Up In Debut, American Country Awards Disappoint

Nellie Andreeva

CBS and NBC had the 8-10 PM time period pretty much all to themselves last night, with ABC and Fox largely out of contention. Fox aired the inaugural American Country Awards, which flopped with a 1.5/4 rating among adults 18-49 … Read More »

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RATINGS RAT RACE: CBS Tops Monday With Reruns; NBC, Fox & CW Series Gain

Nellie Andreeva

This is a throwback to the dog days of summer: CBS’ all-rerun Monday lineup dominated the original competition last night. The network’s comedy reruns – Two And A Half Men (3.0/8), How I Met Your Mother (2.7/8), … Read More »

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‘Gossip Girl’ Sidelines Taylor Momsen

By | Monday November 22, 2010 @ 5:23pm PST

EXCLUSIVE: Gossip Girl firebrand Taylor Momsen will continue to be a scarce presence on the CW soap during the second half of the season. Sources confirm that the increasingly volatile actress — who has appeared in a grand total of three episodes this fall despite being listed as a series regular — will begin an indefinite hiatus following next Monday’s episode. Although reps for The CW and producer Warner Bros. declined to comment, sources confirm that Momsen’s Jenny will be MIA for at least four episodes beginning with the show’s midseason finale on Dec. 6. The news comes as the 17-year-old Pretty Reckless singer’s off-screen antics continue to raise eyebrows. Read More »

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Hot Clip: ‘Love And Other Drugs’

By | Friday November 5, 2010 @ 1:56pm PDT

Twentieth Century Fox just ran this clip on Gossip Girl this week:

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RATINGS RAT RACE: Quiet End For World Series, CBS Comedies Gain Led By ‘Men’

Nellie Andreeva

It was a disappointingly short and uneventful run for the World Series this year as the San Francisco Giants wrapped things up in Game 5 to win the first title for the franchise since it moved cross country in 1958. … Read More »

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RATINGS RAT RACE: ‘Dancing’ And ‘Mike & Molly’ Up, ‘Chase’ Way Down On Monday

Nellie Andreeva

The big Monday Night Football game between the Dallas Cowboys and the New York Giants on ESPN had an impact on the broadcast networks last night, with male-skewing shows down across the board, including series lows for recently renewed freshmen The Event, Chase and Hawaii Five-0, while female-friendly fare did just fine, with ABC’s Dancing with the Stars up week-to-week and CW’s 90210, scoring its most watched episode of the season. As for MNF, it drew a 12.3 metered market rating, its best this fall, peaking at 10 PM when it was up 93% from last week’s game.

Dancing (4.2/11) was up 5%, while Castle (3.0/8) posted another fast national inflated by a Dancing overrun. Expect Castle to go down by a couple of notches and Dancing to possibly go up a tenth in the finals.

Some disturbingly low numbers for NBC, whose Monday night is unraveling. At 2.0/5 The Event, which was down 9%, actually ranked as the network’s highest-rated telecast last night, ahead of Chuck (1.9/5), which was flat in 18-49 and saw an uptick in total viewers, and Chase (1.3/4), which was down a steep 19% to ratings levels that doomed fellow newcomers Lone Star, My Generation and The Whole Truth. Both The Event and Chase hit series lows. Read More »

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LIVE+7 RATINGS: ‘Fringe’, ‘Gossip Girl’ & ‘Parenthood’ Are Top Gainers In Week 2

Nellie Andreeva

The Live+7 numbers for the second week of the season came out, and they’re almost identical to those for premiere week, meaning that people established viewing habits and are sticking to them. Fringe, the second biggest gainer last week behind … Read More »

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Warner Bros Completes $159M Shed Deal

The studio’s TV arm has completed its acquisition of one of the UK’s largest independent producers. Warner wanted Shed Media, which makes Supernanny for America, because it wants to expand overseas, replicating the success it has had in America with shows such as The Wire and Gossip Girl – both … Read More »

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