The hire of former Break Media exec Greg Siegel as SVP Development and Production represents the latest move by Legendary to further expand its recently developed Television and Digital Media divisions, headed by Bruce Rosenblum. In his new role, Siegel will oversee development and production of premium original content for digital distribution channels including VOD, AVOD and SVOD. He will also forge talent and producer deals and oversee the company’s digital entertainment projects. Siegel will report to Tom Lesinski, President, Digital Content and Distribution.
EXCLUSIVE: Reveille has inked a development deal with Break Media to create original digital series for the digital comedy content creator and distributor that reaches some 140 million people each month. Under the deal, Reveille will develop a slate of original comedic digital pilots for Break. This marks the first major digital deal for Reveille following the company’s recent executive restructuring, which installed a new management team, including SVP David Anderson, the company’s new head of digital. This also is a first major content deal for Break following the hire in March of former Endeavor agent Greg Siegel as SVP Entertainment Development. Reveille’s digital series portfolio includes Who Knew?, Fit to Boom and Real-Life Makeover With Holly Robinson Peete as well as It’s Everybody’s Business With Jack and Suzy Welch, which migrated from from online to air on CNBC.
Former Endeavor agent Greg Siegel has joined digital video company Break Media as SVP Entertainment Development. He will focus on growing the company’s Hollywood presence including spinning off Break content into film and TV properties. Siegel spent 12 years at Endeavor. As a talent agent, he represented such actors as Jennifer Garner, Ashton Kutcher, Tracy Morgan and Michael Chiklis. He also founded Endeavor’s New Media division. Most recently, Siegel founded and served as CEO of the Internet video-sharing company VidMe Inc.