EXCLUSIVE: To movieogers on the coasts, the Marcus Theatres chain isn’t a household name. But people in flyover country go to the more than 50 first-run theatre locations in Illinois, Iowa, Minnesota, Nebraska, North Dakota, Ohio, and Wisconsin. So Midwest audiences won’t see Lionsgate’s One For The Money in a Marcus Theatre because the theater chain and the studio couldn’t come to financial terms. It’s always about the money — in this case, I hear the chain objected to Lionsgate’s deal with Groupon this weekend for discounted movie tickets to One For The Money. It may not matter. Hollywood doesn’t expect th pic to gross over $5M even though it’s based on Janet Evanovich’s bestselling novel. (Time for Katharine Heigl to fire her Momager.) Meanwhile, the trailer had to play three times before I realized that brunette was the blonde actress
BREAKING… EXCLUSIVE: This is a fast-moving story so it’s hard getting all the facts straight. Summit Entertainment is pacting with Living Social to offer discounted movie tickets for Man On A Ledge. While its new parent company Lionsgate has done a Groupon movie ticket discount for One For The Money. The deal for Groupon is consumers can buy up to two tickets at a cost of $6 each. The promotion went live last night at midnight and continues for 48 hours until end of Friday. The tickets can be redeemed until March 31st. The Living Social deal is $12 for two tickets valid for up to 4 weeks. The ability to get the promotion starts tomorrow and lasts through Saturday. This is one of the few weekends when both Lionsgate and Summit will be competing with one another at the box office. Obviously this problem happens when you integrate companies and won’t continue much longer. But for now it’s awkward as hell. Thankfully each movie is going after a different audience: one decidedly male and one decidedly females.
Lionsgate was among Hollywood’s first studios to pact with Groupon for discounted movie tickets. That’s when theater owners still get full price with third parties paying the difference. Last spring’s opening-weekend Groupon discount of The Lincoln Lawyer had Lionsgate paying the difference as a promotional cost. But theater owners are leery of letting moviegoers become accustomed to having someone else set ticket prices, especially discounted ticket prices. Fellow studios …
That’s the valuation that the king of social media hopes investors will accept as it considers whether to make one of the biggest public stock offerings ever this spring, The Wall Street Journal reports. The paper says that Mark Zuckerberg’s company wants to raise $10B and could file documents at the SEC to begin the process by the end of this year. Visa, General Motors, and AT&T Wireless are the only U.S. companies that have collected more than $10B in an initial public offering. Up to now, Zuckerberg has been cool to the idea of going public, which would require Facebook to disclose a lot of information about its finances. But he may have to give the public a peek even if he keeps the company private: He’ll have more than 500 investors by year end, the Journal says, and the SEC requires companies that cross that threshold to open up about some of their numbers. The figures are sure to be impressive: The company is believed to generate more than $4B a year in revenue.
UPDATE: Hollywood’s Desperate Discount! Lionsgate-Groupon Deal For $1 Movie Ticket To ‘The Lincoln Lawyer’ Opening Weekend
UPDATE, 2:20 PM: This is what Lionsgate just advised me about reporting this weekend’s box office grosses with the The Lincoln Lawyer ticket deep discount which the studio is funding: “When any discount or coupon is used at a theater the exhibitors still report gross receipts based on the value of the tickets sold. There is also no necessity or guarantee that the tickets purchased with Groupons will be redeemed this weekend. The box office reporting for this weekend will reflect only the number of people who saw The Lincoln Lawyer this weekend and the ticket value at the specific time and place they saw it, like it always does. This is like if people used gift cards that were purchased from a theater chain to buy their tickets – the receipts always go toward the value of and towards the receipts for the particular show they redeem it for.” Do you agree?
12:45 PM: Let me say right now that Deadline’s weekend box office coverage of The Lincoln Lawyer‘s opening grosses will come with a big asterisk. Because they’ll be artifically inflated. Lionsgate’s deal with Groupon to sell $6 movie tickets for the pic through the big online ticketseller Fandango is even more ridiculous than Deadline previously reported. That’s because I’ve just discovered there’s also a $5 coupon so the price of one movie ticket comes down to $1. That’s right, go see the brand new movie starring Matthew McConaughey and based on …
Studios are getting more and more enterprising in promoting their films, online and on store shelves. Universal Pictures launched a retail program with Walmart tied to the Illumination Entertainment film Hop that will include Hop-themed Easter baskets and other holiday themed products.
Lionsgate claims to be the first studio to partner with Groupon. The goal is to sell tickets to the Matthew McConaughey-starrer The Lincoln Lawyer as it rolls out Friday. Groupon, which reaches 60 million online consumers, will sell tickets for $6 during a two-day online promotion. Groupon will also distribute a trailer for the film and an interview with McConaughey.