The CW is pulling new reality show H8R off the schedule effective immediately. Starting next week, the network will air repeats of new drama Ringer in H8R‘s Wednesday 8 PM slot. The demise of H8R extends the CW’s dry spell on the unscripted side, where the network has not been able to launch a successful series. (America’s Next Top Model started off on UPN.) The CW will use the slot to get additional sampling for Ringer, which the network’s brass like creatively and are getting behind despite recent ratings decline. This has become a trend this fall as NBC too replaced its recently canceled shows with reruns of freshman series in need of extra sampling: Prime Suspect (in for The Playboy Club) and Whitney (in for Free Agents). After perking up last week with the episode featuring Kim Kardashian, which hit a series high in total viewers and posted 50% gains in the demos, H8R returned to its middling ways last night (1.2 million viewers, 0.4/1 in 18-49), down 21% in total viewers and 33% in 18-49. The series features celebrities who get to confront their biggest haters.
Ray Richmond is contributing to Deadline’s coverage of TCA.
The critics took out their verbal blades at an afternoon TCA panel hyping the new CW reality show H8R that goes to great lengths to bring “celebrities” together with those who trash talk about them on the Internet. The early episodes will feature the likes of Snooki from Jersey Shore. The biggest names participating in the series so far are Eva Longoria and Leah Remini. Critics peppered exec producers Mike Fleiss and Lisa Gregorisch-Dempsey and exec producer/host Mario Lopez with questions about who would watch the famous go to great lengths to convert their biggest non-fans into supporters. One questioner wondered whether viewers would eventually see an episode where President Obama comes face to face with a Tea Party member.
The CW today was the first broadcast network to announce its fall premiere dates. The network will launch three nights — Tuesday, Wednesday and Thursday — the week before the Sept. 19 official start of the fall season, Friday during premiere week and Monday’s lineup the week after. With the exception of Friday, which pairs sophomore Nikita and veteran Supernatural, all other nights feature a returning series and a newbie. Here is CW’s premiere schedule: