Univision Unveils Facebook Integration And Zings NBC At Upfront Presentation

By DAVID LIEBERMAN, Executive Editor | Tuesday May 15, 2012 @ 10:43am PDT

The event wasn’t all business, but the Latino-focused media company never lost sight of its main mission. Even singer Shakira, who performed for advertisers, recognized that the upfront was about relationship building. She ended her appearance directly addressing company owner Haim Saban, who was in the audience. She says that she considers herself “part of the Univision familiy. You can always, always count on me.” The Facebook news underscored the company’s big push this year into digital media. Univision says it will introduce its online programming destination, UVideos, this summer by having its celebrities and personalities participate in a series of live chats on Facebook. But Univision’s bottom line focus was laid out in Ad Sales and Marketing President David Lawenda’s opening presentation — the most direct and compelling sales pitch I’ve heard so far this upfront season. “Move 15% of your budget to Univision” he told the audience. “You have flat or declining media budgets,” he noted. His networks’ audiences are growing while the traditional English language networks ask for higher CPM unit rates on their flat or declining ratings. “The single biggest risk you can make going out of here today is to do what you did last year.” Execs fired their sharpest barbs at NBC. Univision says it beat the network’s prime time 18-to-49 audience on 195 nights. “NBC’s ‘Must See TV’ has become ‘Might See TV’,” Lawenda says.  READ MORE »

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Univision Hires Ex-AOL Boss Randy Falco

By THE DEADLINE TEAM | Wednesday June 29, 2011 @ 2:17pm PDT

Univision Communications has appointed Randy Falco as president and CEO, taking over the top spot from longtime chief Joe Uva, who announced his resignation in March. Haim Saban, executive chairman of Univision’s board of directors, had taken up the … Read More »

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Univision’s CEO Joe Uva Resigns

By NELLIE ANDREEVA | Monday March 14, 2011 @ 10:43am PDT
Nellie Andreeva

Univision Communications announced today that its president and CEO Joe Uva has resigned. According to the company, Uva had informed the board of directors that he would not renew his current contract, which expires on April 2, in pursuit of … Read More »

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Hollywood Fundraiser For Rahm Emanuel

EXCLUSIVE: I’ve just learned that five well-known Hollywood Democrats — David Geffen, Bob Iger, Peter Chernin, Haim Saban, and Ari Emanuel — are hosting a November 4th fundraiser for Ari’s brother Rahm Emanuel in his bid to become Chicago’s next … Read More »

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