RATINGS RAT RACE: ‘Mentalist’ & ABC’s Hallmark Movie Up, ‘The Good Wife’, ‘Cleveland Show’, ‘Celebrity Apprentice’ & ‘American Dad’ Down

There were no sports and no award shows on primetime TV last night, but there was a lot of action. CBS, for instance, had a full lineup of originals on Sunday. As usual 60 Minutes (1.9/4) started the night for the network. Without the overrun of the 2013 Masters Tournament final round like last week that pushed everyone on CBS’ schedule ahead almost an hour, the newsmagazine was down 14%. Over on The Amazing Race (2.4/7), things were actually up a bit, with the reality stalwart posting a 4% rise over its April 14 show. As reality went up, drama went down. At least one CBS drama, The Good Wife (1.5/4), fell 12% from last week. The April 14 Good Wife had been its first original in three weeks. Pushed out of primetime last week by an overrun, The Mentalist (1.6/4) jumped 12% from its April 14 airing. CBS won the night in total viewers and among adults 18-49. ABC was second in viewers and the key demo.

ABC began Sunday primetime with a new America’s Funniest Home Videos (1.3/4). The found-footage show was flat with its previous new show four weeks ago and consequently tied a season low. Next up at 8 p.m. was a new Once Upon A Time (2.1/6) that dipped 5% from the fantasy drama’s last true original on March 24; last week’s Once Upon A Time was a clip show. ABC finished off the night with the Hallmark Hall of Fame movie Remember Sunday (1.4/4). It was up a strong 27% among adults 18-49 and 25% in viewers from Hallmark’s The Makeover movie back on Jan. 27. On the same night as the NFL All Star Pro Bowl back in January, The Makeover had taken a hard 27% hit from the previous year’s A Smile As Big As The Moon from Hallmark.

After a two-hour repeat of last week’s beginning of the Battle Round on The Voice (0.8/3), NBC’s only new offering of the night was All-Star Celebrity Apprentice (1.6/4). The ousted Bret Michaels was back as an adviser to Donald Trump as the teams tried to come up with a South African tourism marketing campaign. This being Celebrity Apprentice, someone was shown the boardroom door at the end. The show also was given a bit of bad news as it was down 11% from its season-high tie of its April 14 result. The NBC reality series was down to 4.91 million viewers compared with last week’s 5.27 million.

Fox had originals and encores in its animation block on Sunday night. First was a Bob’s Burgers (0.6/2) repeat followed by a new The Cleveland Show (0.9/3) that fell 25% from last week. An encore of The Simpsons (1.6/5) followed at 8 p.m. and then a Bob’s Burgers (1.7/5) at 8:30 that was up a slight 6% from April 14’s show. A Family Guy (1.8/5) repeat was next and then a new American Dad (1.8/5) at 9:30 p.m. The Seth MacFarlane-produced show was down 14% from last week

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RATINGS RAT RACE: ‘Once Upon A Time’, ‘Allen Gregory’ Hit Series Lows, ‘Hallmark Hall Of Fame’ Barely Registers On New Net

Nellie Andreeva

As Americans were wrapping up the four-day Thanksgiving weekend last night, some stayed away from their TVs, leading to depressed ratings for the broadcast networks. (We’ve yet to get numbers for The Walking Dead fall finale on AMC.) ABC may be having second thoughts about picking up the Hallmark Hall Of Fame original movie franchise after it was dropped by CBS at the end of last season. In the franchise’s first ABC outing, the telefilm Mitch Albom’s Have A Little Faith posted an underwhelming 1.1/2 in 18-49, down a whopping 48% from November Christmas, which aired on CBS on the same night last year. In 18-49, Have A Little Faith was by far the lowest-rated program of the night despite having the night’s highest-rated entertainment program as a lead-in: freshman drama Once Upon A Time, which slipped 11% from its last original two weeks ago to a series low but still robust 3.4/8. At 7 PM, America’s Funniest Home Videos (1.8/4) was up 6%.

Following an NFL overrun, Fox’s The Cleveland Show (1.9/5) was up 6% from its 7:30 PM time slot premiere last Sunday. The Simpsons (2.6/6) was down a tenth, while rookie Allen Gregory (1.5/3) accelerated its ratings descent, down 15% to a new series low. How long before Fox swaps Allen Gregory and Cleveland? At 9 PM, Family Guy (2.8/6) was down 13%, and American Dad (2.2/5) was down 8%. Read More »

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Hallmark Hall Of Fame Finds Home At ABC

By THE DEADLINE TEAM | Thursday July 7, 2011 @ 11:51am PDT

Hallmark Hall of Fame, the longtime TV movie franchise that ran on CBS for 16 years before it was dropped by the network in May, has landed a deal ABC beginning with the upcoming season. Under terms of … Read More »

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‘Hallmark Hall Of Fame’ Ends On CBS

By NELLIE ANDREEVA | Friday May 6, 2011 @ 4:00pm PDT
Nellie Andreeva

After ABC, NBC and CBS dropped their Sunday movie franchises several years ago, the only vestige of the old glory days of TV movies on broadcast was Hallmark Hall of Fame on CBS. That now is gone too as CBS … Read More »

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RATINGS RAT RACE: Betty White Is Sunday Double Winner, Fox Is Tops With Pro Bowl

Nellie Andreeva

On Sunday, it will be one year since Betty White stormed into pop culture with a memorable Super Bowl ad at last year’s Super Bowl, which led to a Saturday Night Live hosting gig, a hit sitcom, awards and more. A year later, the Betty White express is not slowing down. Last night, at age 89, she won her first comedy actress SAG Award for TV Land’s Hot in Cleveland and delivered CBS’ best TV movie ratings in years. The Lost Valentine (2.3/6 in 18-49, 14.5 million viewers) marked a big rebound for The Hallmark Hall of Fame franchise, which has been languishing in the ratings, drawing the largest audience since Jan. 2007 (Valley of Light) and highest 18-49 and 25-54 ratings since Dec. 2008. (Front of the Class). Appropriately, Betty White faced NFL competition, the 2011 NFC-AFC Pro Bowl on Fox (7:30-10:30 PM), which won the night with a 7.7/12 rating in 18-49 and 13.4 million viewers, the franchise’s most watched game in 14 years.

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RATINGS RAT RACE: Football Gives NBC Nightly Win, Spurs Gains For Fox Comedies

Nellie Andreeva

Sunday Night Football sealed NBC’s 12th consecutive ratings victory on the night. The San Diego Chargers 36-14 blowout of the Indianapolis Colts drew a 13.0 overnight rating/19 … Read More »

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