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RATINGS RAT RACE: ‘Mentalist’ & ABC’s Hallmark Movie Up, ‘The Good Wife’, ‘Cleveland Show’, ‘Celebrity Apprentice’ & ‘American Dad’ Down

There were no sports and no award shows on primetime TV last night, but there was a lot of action. CBS, for instance, had a full lineup of originals on Sunday. As usual 60 Minutes (1.9/4) started the night for the network. Without the overrun of the 2013 Masters Tournament final round like last week that pushed everyone on CBS’ schedule ahead almost an hour, the newsmagazine was down 14%. Over on The Amazing Race (2.4/7), things were actually up a bit, with the reality stalwart posting a 4% rise over its April 14 show. As reality went up, drama went down. At least one CBS drama, The Good Wife (1.5/4), fell 12% from last week. The April 14 Good Wife had been its first original in three weeks. Pushed out of primetime last week by an overrun, The Mentalist (1.6/4) jumped 12% from its April 14 airing. CBS won the night in total viewers and among adults 18-49. ABC was second in viewers and the key demo.

ABC began Sunday primetime with a new America’s Funniest Home Videos (1.3/4). The found-footage show was flat with its previous new show four weeks ago and consequently tied a season low. Next up at 8 p.m. was a new Once Upon A Time (2.1/6) that dipped 5% from the Read More »

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RATINGS RAT RACE: ‘Once Upon A Time’, ‘Allen Gregory’ Hit Series Lows, ‘Hallmark Hall Of Fame’ Barely Registers On New Net

Nellie Andreeva

As Americans were wrapping up the four-day Thanksgiving weekend last night, some stayed away from their TVs, leading to depressed ratings for the broadcast networks. (We’ve yet to get numbers for The Walking Dead fall finale on AMC.) ABC may be having second thoughts about picking up the Hallmark Hall Of Fame original movie franchise after it was dropped by CBS at the end of last season. In the franchise’s first ABC outing, the telefilm Mitch Albom’s Have A Little Faith posted an underwhelming 1.1/2 in 18-49, down a whopping 48% from November Christmas, which aired on CBS on the same night last year. In 18-49, Have A Little Faith was by far the lowest-rated program of the night despite having the night’s highest-rated entertainment program as a lead-in: freshman drama Once Upon A Time, which slipped 11% from its last original two weeks ago to a series low but still robust 3.4/8. At 7 PM, America’s Funniest Home Videos (1.8/4) was up 6%.

Following an NFL overrun, Fox’s The Cleveland Show (1.9/5) was up 6% from its 7:30 PM time slot premiere last Sunday. The Simpsons (2.6/6) was down a tenth, while rookie Allen Gregory (1.5/3) accelerated its ratings descent, down 15% to a new series low. How long before Fox swaps Allen Gregory and Cleveland? At 9 PM, Family Guy (2.8/6) was down 13%, and American Dad (2.2/5) was down 8%. Read More »

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Hallmark Hall Of Fame Finds Home At ABC

By | Thursday July 7, 2011 @ 11:51am PDT

Hallmark Hall of Fame, the longtime TV movie franchise that ran on CBS for 16 years before it was dropped by the network in May, has landed a deal ABC beginning with the upcoming season. Under terms of the multiyear agreement announced today, ABC will premiere the movies exclusively, with encore broadcasts coming a week later on Hallmark Channel. The first movie under the deal will be Mitch Albom’s Have a Little Faith, starring Laurence Fishburne, Bradley Whitford and Martin Landau and directed by Jon Avnet. It will air before Christmas. The Hallmark franchise has been with ABC once before, as well as with NBC and most recently CBS. “We’re delighted our movies will premiere exclusively on ABC starting with our 61st television season,” Hallmark Hall of Fame president Brad Moore said. “Since our very first talks with ABC last year, we’ve looked forward to this announcement. Our agreement to follow ABC premieres with encores on Hallmark Channel is an exciting, unprecedented use of broadcast and cable.”

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‘Hallmark Hall Of Fame’ Ends On CBS

By | Friday May 6, 2011 @ 4:00pm PDT
Nellie Andreeva

After ABC, NBC and CBS dropped their Sunday movie franchises several years ago, the only vestige of the old glory days of TV movies on broadcast was Hallmark Hall of Fame on CBS. That now is gone too as CBS has opted not to renew its deal with Hallmark that included three movies a season for the past 16 years. There was no chance CBS would continue the once-prestigious showcase that now drags down its Sunday averages. The most recent (and now last) Hallmark Hall of Fame movie on CBS, Beyond the Blackboard, managed a meager 1.3/3 in adults 18-49 two weeks ago. “This is a partnership that has served CBS very well for many years,” CBS said in a statement. “Hallmark Hall of Fame is a first-class organization, and we wish them nothing but success in their future.”

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RATINGS RAT RACE: Betty White Is Sunday Double Winner, Fox Is Tops With Pro Bowl

Nellie Andreeva

On Sunday, it will be one year since Betty White stormed into pop culture with a memorable Super Bowl ad at last year’s Super Bowl, which led to a Saturday Night Live hosting gig, a hit sitcom, awards and more. A year later, the Betty White express is not slowing down. Last night, at age 89, she won her first comedy actress SAG Award for TV Land’s Hot in Cleveland and delivered CBS’ best TV movie ratings in years. The Lost Valentine (2.3/6 in 18-49, 14.5 million viewers) marked a big rebound for The Hallmark Hall of Fame franchise, which has been languishing in the ratings, drawing the largest audience since Jan. 2007 (Valley of Light) and highest 18-49 and 25-54 ratings since Dec. 2008. (Front of the Class). Appropriately, Betty White faced NFL competition, the 2011 NFC-AFC Pro Bowl on Fox (7:30-10:30 PM), which won the night with a 7.7/12 rating in 18-49 and 13.4 million viewers, the franchise’s most watched game in 14 years.

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RATINGS RAT RACE: Football Gives NBC Nightly Win, Spurs Gains For Fox Comedies

Nellie Andreeva

Sunday Night Football sealed NBC’s 12th consecutive ratings victory on the night. The San Diego Chargers 36-14 blowout of the Indianapolis Colts drew a 13.0 overnight rating/19 share. That was down 18% from last week but up 3% from last fall’s Week 12 game, a Steelers-Ravens face-off that was decided in overtime. Meanwhile, with a football runover as a lead-in, Fox’s comedy originals spiked with double-digit ratings increases vs. last week. The Simpsons (4.1/10) at 8 PM was up 41%. The Cleveland Show (3.4/8) was up 42% and American Dad ! (2.9/7) was up 26%. Family Guy (3.0/7) was a rerun. CBS’ The Amazing Race (3.1/7) was up 3% from last week when CBS’ lineup was pushed back by 12 minutes because of an NFL overrun. The network’s Hallmark Hall of Fame movie November Christmas (2.1/5) did respectable business from 9-11 PM, flat with last year’s Hallmark Hall of Fame holiday movie A Dog Named Christmas. ABC’s ratings were trending downward throughout the night with an all-rerun lineup: America’s Funniest Home Videos (1.9/5), Extreme Makeover: Home Edition (1.7/4), Desperate Housewives (1.3/3) and Brothers & Sisters (0.9/2).

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