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RATINGS RAT RACE: CBS’ ‘Big Brother’ Up, ABC’s ‘Scoundrels’ Hits Another Low

Nellie Andreeva

We might have seen the last episode of Scoundrels on Sunday after ABC’s original scripted drama sunk to a 0.6 rating/2 rating in adults 18-49 at 9 PM last night, down 14% from last week. That was an all-time low for the show and matched the 0.6 18-49 rating fellow ABC drama Happy Town pulled before being yanked from the schedule. ABC’s other Sunday scripted summer series, The Gates (0.9/3) at 10 PM, seems to have leveled off after the initial decline and was flat from last week. ABC’s highest-rated program for the night was 7 PM leadoff America’s Funniest Home Videos (1.4/5 in rerun), followed by 8 PM anchor Extreme Makeover: Home Edition (1.2/4, also in rerun). CBS’ Big Brother (2.5/8) was up 9% from last week, followed by repeats of Undercover Boss (1.4/4) and Cold Case (0.8/3). Fox won the night with comedy reruns, led by back-to-back Family Guy episodes at 9PM (2.3/7) and 9:30PM (2.5/7). Its original Sons of Tucson at 7PM tied Scoundrels as the lowest-rated program of the night. Fox still won the night in adults 18-49. NBC aired all-repeats, with an America’s Got Talent (1.0/3) encore winning the 9-11 PM time period.

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Nellie Andreeva

Fox, the only network to offer all-original programming on Wednesday, won the night among adults 18-49, while NBC, the only other network to feature any first-run fare, was tops in total viewers. Fox aired a two-hour So You Think You Can Dance (2.5 rating/8 share among adults 18-49, 6.3 million viewers overall), down 4% from last Wednesday in the demo. Meanwhile NBC’s America’s Got Talent At 9PM (3.4/10, up 10% from last week, 12.1 million) was the to program of the night in both 18-49 and total viewers (SYTYCD was No.1 in 18-34). Everything else on broadcast was repeats last night. Jimmy Kimmel Live’s primetime Twilight special (1.1/3 in 18-49) barely registered at 10PM but still managed to almost double ABC’s performance in the hour last week with recently pulled Happy Town (0.6/2)

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