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TruTV Renews ‘Hardcore Pawn’ For Season 3

By | Tuesday January 4, 2011 @ 8:56am PST
Nellie Andreeva

A week after the second season premiere of Hardcore Pawn on TruTV, the cable network has ordered a third season of the unscripted series produced by Zodiak USA. The 13-episode Season 3 is slated to begin in mid-February, following the conclusion of the second season, now airing Tuesdays at 10 PM. Hardcore Pawn, which centers of American Jewelry and Loan owner Les Gold and his staff, drew 2.1 million viewers for its second season premiere last Tuesday. Read More »

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TruTV Renews ‘Hardcore Pawn’ For Season 2

Nellie Andreeva

TruTV has renewed docu reality series Hardcore Pawn for a second season with an eight-episode order. In August, the Zodiak USA-produced show launched to TruTV’s biggest series premiere ratings ever: 2.1 million viewers and more than 1 million adults 18-49. Hardcore Pawn goes behind the scenes at Detroit’s American Jewelry and Loan and centers on owner Les Gold and his staff, including his son Seth. “This summer, TruTV viewers fell in love with Hardcore Pawn,” said TruTV’s  GM Marc Juris. The second season of the show will “still be very much about the Gold family,” said Zodiak USA’s Natalka Znak, who executive produces the series with Claire O’Donohoe, Mike Gamson and Richard Dominick. “The show has really found its feet: it’s funny and lively and action-packed.”

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