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‘Harry Potter’ Won’t Be Gone Too Long

Harry Potter fans take heart. Just because Warner Bros says it won’t ship more DVDs or Blu-rays after December 29, that doesn’t mean Hogwarts will immediately vanish from physical or virtual shelves. Or that it won’t be available for streaming, video-on-demand or downloading. “There will be Potter product come the first of the year,” says Jeff Baker, SVP/GM of Warner Bros’ Theatrical Catalog. “Over time, there’ll be less and less of that inventory,” Baker told EW. “At some point, whether it’s next April or May or June or July, it’ll probably be very difficult to find Harry Potter product, especially if you’re looking for the third movie or the fifth movie, for example.” Pulling classics out of circulation, even a big hit like the Potter movies, isn’t uncommon. Disney has been doing it forever with animated classics that are re-issued a few years hence in newer, “enhanced” or digitally remastered versions with more extras. Warner Bros has done it too with catalog titles such as The Wizard Of OzGone With The Wind, and Blade Runner — only to be reintroduced with a big splash. Even Harry Potter: The Complete 8 Film Collection, which hits stores November 11, won’t include “an Ultimate Edition on the final two films,” which means there inevitably will be “some grand kind of piece” Baker says could come at “the end of 2012 or the beginning of ’13.”

 

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HARRY POTTER FINALE $475.5M PHENOM! Magically Shatters Records For Biggest Domestic & International & Global Cume

SATURDAY PM/SUNDAY AM: 9TH UPDATE: As Warner Bros Pictures President of Domestic Distribution Dan Fellman gushed about all the records being set, “These numbers are amazing.” Harry Potter And The Deathly Hallows – Part 2 flew to $92.1M in the U.S. and Canada Friday (including that record-setting $43.5M from midnight showings) and $44.2M Saturday and an estimated $33.6M Sunday helped by higher 3D ticket prices. Friday crushed the record for best single-day box office, best Friday box office. But the wizards didn’t break the Saturday record of $51.3M set by 2D-only Spider-Man 3 on its second day of release. However, HP‘s franchise finale definitely shatterered the biggest 3-day weekend ever with $168.5M to beat the other gold standard 2D-only Dark Knight‘s $158.4M. And the good news just kept coming. Part 2 scored an overall CinemaScore of ‘A’.

Overseas, the franchise finale grossed $307M with 34M admissions from over 20K screens in 59 countries. That’s the biggest international opening weekend of all time ahead of $260.4M’s Pirates Of The Caribbean 4 which is a 3D-to-3D comparison. Approximately 45% of the total screen count was 3D and accounted for about 61% of the box office. Led by record-breaking grosses in the UK ($36.6M) and Australia ($26.7M), all markets have performed exceedingly well, including Germany ($25.7M), France ($23.9M) and Japan ($21.5M). Globally, it also broke the IMAX opening weekend record with a worldwide gross of $23.5M, which includes setting a new record in North America with $15.5M. That makes for a worldwide total of $475.5M, yet another record besting the previous crown holder $394M set by 2D-only Harry Potter And The Half-Blood Prince.

Warner Bros President of International Distribution, Veronika Kwan-Rubinek“Harry Potter is truly a cultural phenomenon the world over. Whether in German, French, Japanese, Russian, or any language, international audiences have embraced the Harry Potter films over the years, with the powerful finale punctuating just how special the property is. We congratulate everyone associated with the films on this monumental achievement.”

Added Fellman: “These numbers are amazing, but they are only part of the story. It is impossible to quantify how thrilled and grateful we all are that both critics and audiences — especially loyal Harry Potter fans — continue to support the film. This is the culmination of an extraordinary decade, and a reflection of the hard work and dedication of many, many people on both sides of the camera, beginning with the brilliant J.K. Rowling, as well as producer David Heyman. We applaud them all.”

Here’s the TOP 10:

1. Harry Potter/Hallows, Pt 2 – 3D (Warner Bros) NEW [4,375 Theaters]
Friday $92.1M, Saturday $42.8M, Weekend $168.5M
International $307M, Worldwide Cume $475.5M

2. Transformers 3 – 3D (Paramount) Week 3 [3,917 Theaters]
Friday $6.3M, Saturday $9.8M, Weekend $21.2M, Cume $302.8M

First movie of the year to gross $300M at the domestic box office.

3. Horrible Bosses (New Line/Warner Bros) Week 2 [3,134 Theaters]
Friday $5.4M, Saturday $6.9M, Weekend $17.6M (-38%), Cume $60M

Excellent hold…

4. Zookeeper (Sony) Week 2 [3,482 Theaters]
Friday $3.8M, Saturday $5.1M, Weekend $12.3M (-39%), Cume $42.3M

Great hold…

5. Cars 2 – 3D (Disney) Week 4 [3,249 Theaters]
Friday $2.4M, Saturday $3.4M, Weekend $8.3M, Cume $165.3M

After picking up another international weekend of $12.4Min release in 28 territories representing 44% of the international market, the global cume is now $311.9M.

6. Winnie The Pooh (Disney) NEW [2,405 Theaters]
Friday $2.9M, Saturday $2.6M, Weekend $8M

What a shame, considering it received an ‘A-’ CinemaScore and 91% positive reviews on Rotten Tomatoes.

7. Bad Teacher (Sony) Week 4 [2,659 Theaters]
Friday $1.6M, Saturday $2.1M, Weekend $5.2M, Cume $88.5M

8. Larry Crowne (Vendome/Universal) Week 3 [2,287 Theaters]
Friday $800K, Saturday $1.2M, Weekend $2.5M, Saturday Cume $31.6M

What a disaster. Entire domestic run probably won’t see $40M.

9. Super 8 (Paramount) Week 6 [1,459 Theaters]
Friday $545K, Saturday $800K, Cume $1.9M, Cume $122.2M

10. Midnight In Paris (Sony Pictures Classics) Week 9 [819 Theaters]
Friday $500K, Saturday $800K, Weekend $1.8M, Cume $41.7M

Woody Allen overtakes his previous best, 1986′s Hannah And Her Sisters becoming his highest grossing film of all time in North America.  This is
Allen’s 42nd feature film that he has written and directed, and his 4th film with Sony Pictures Classics. But this is also a dopey comparison since Hannah’s number is not adjusted for inflation or higher ticket prices.

FRIDAY 4 PM, 6TH UPDATE: Sources tell me that Harry Potter And The Deathly Hallows – Part 2 is already cruising past $80M for the day in North America (including that $43.5M from midnight showings). This is setting a record for largest single-day box office in motion picture history. (Previous largest day was Twilight Saga: New Moon at $72M.) Movietickets.com is reporting that Part 2 also broke ticket sales records yesterday becoming the new #1 online ticket pre-seller of all time by surging past New Moon. That’s a new global cume of $162.5M. Around the U.S., midnight showings sold out. In Lansing, Michigan, lines began at 8 PM at NCG Cinemas which pulled out all the stops for the release, from offering a week of movie marathons to special Potter-themed 3-D glasses. In turn, fans came dressed as their favorite witches and wizards. Updates throughout the night. Read More »

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You Go To Harry Potter’s Midnight Show &…

POTTER FINALE PHENOM! $82.5M Foreign And $43.5M Domestic Midnights As ‘Harry Potter’ Continues Shattering Records
In Orlando last night, 3,000 audience members of the midnight film screening of Harry Potter And The Deathly Hallows: Part 2 at AMC Universal Cineplex 20 received free passes to The Wizarding World of Harry Potter and had the park all to themselves from 3 to 5 AM.

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Harry Potter Inc: Warner Bros’ $21B Empire

Final Harry Potter Already Wrecking Foreign/Domestic Records

EXCLUSIVE: With history’s most successful movie franchise coming to an end with the Friday release of Harry Potter And The Deathly Hallows Part 2, it’s a good time to ask: How much loot was conjured up en masse? And the answer is startling. You can find about $21 billion by adding up gross sales the series has generated since 1998 from films, videos, video games, licensed merchandise, and books. (See detailed breakdown below.) Time Warner has already seen an estimated $1 billion in profit from the films and its work as custodian of a global entertainment brand. The tally should continue to grow, probably by a lot, with the release tomorrow of Warner Bros’ Harry Potter And The Deathly Hallows – Part 2 — although Hollywood accounting has a way of making profits vanish. (Here‘s how the black magic worked for Harry Potter And The Order Of The Phoenix in a studio accounting statement obtained by Deadline’s Mike Fleming. Though the film grossed $938.2 million worldwide, the document conveys that the film is still $167+ million in the red)

Things have turned out so well that it’s easy to forget what a huge risk Warner seemed to be taking more than a decade ago when it bought the Potter rights. The studio didn’t know how the series would end. And J.K. Rowling, who wrote the series, was a wild card. Many wondered whether U.S. audiences would warm to the all-British movie cast that Rowling required.  “The casting of the kids was the biggest place where it could have gone wrong,” Warner Bros Pictures Group President Jeff Robinov tells me. Some Warner executives also chafed at Rowling’s demands that there be no Potter-related fast food offerings and that Warner show restraint in product licensing. “I can only say now to all the parents out there, if the action figures are horrible, just tell the kids that I said don’t buy them. Sorry, Warners,” Rowling told a 60 Minutes interview.

Virtually everybody agrees now that Rowling was right to keep the franchise faithful to her vision. And Warner was right to embrace that vision down to small details in licensed merchandise. “We had a guideline that was perhaps frustrating to our colleagues in Consumer Products but has held well for us as a company which was to look to create artifacts, not souvenirs,” DC Entertainment President Diane Nelson tells me. She oversaw the Potter franchise from the beginning. Marketing plans also adapted as fans became older and the Potter saga grew darker. “We held on to fans as they aged in a way that’s never been seen before,” Nelson says to me.

Here’s how all of the Potter business decisions have turned out so far:

Movies. The first seven films accounted for nearly $6.4 billion in ticket sales, with 68% of the total coming from overseas, according to Box Office Mojo. The only other franchise that comes close is James Bond: Its 23 films beat Potter if ticket prices are adjusted for inflation.

Home Video. Consumers have spent nearly $3.9 billion globally — with 44% of that coming from the U.S. — to buy 302 million videos of the first six Potter films, Warner says. IHS Screen Digest says that Warner probably collected about $1.5 billion just from domestic video sales, which would more than cover the studio’s estimated $1.4 billion production budget for all eight films. Read More »

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