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RATINGS RAT RACE: Barbara Walters Tribute Tops Night With 9.30M Viewers, ‘Shark Tank’, ‘Kitchen Nightmares’, ‘Grimm’ & ‘Hart Of Dixie’ Finales Down, ‘Hannibal’ Rises

MIKE TYSON, ROBIN GIVENS, BARBARA WALTERSAn era has passed, but as Sundays will always be the natural spot for awards shows, Fridays should never refuse a Barbara Walters special. And that’s what ABC rolled out last night with a full court press retrospective via the 2-hour Barbara Walters: Her Story (1.6/7) special. Coming the same day as Walters’ last stint as on-air den mother on The View, as my colleague Lisa de Moraes likes to say, the look back at her career over the decades saw the TV pioneer interviewing Presidents, the famous, the infamous and the too trainwrecky to look away. And a lot of people were looking on Friday. Even with last week’s 20/20, and down a scant 5% from Walters’ quickly pulled together showstopper of an interview with Donald Sterling’s confidante V. Stiviano on May 2, last night’s special was tied with lead-in  Shark Tank (1.6/7) for the far away highest-rated show of the night and pulled in 9.30 million viewers to make it the most watched show of the night by a landslide. Needless to say, ABC cleaned up the night with a 1.6/6 among Adults 18-49 overall and 8.380 million total viewers.

Related: Highlights From Barbara Walters’ Last Day As On-Air Den Mom On ‘The View’: Video
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CW Renews ‘The 100′, ‘Hart Of Dixie’ & ‘Beauty And The Beast’; Cancels ‘Tomorrow People’, ‘Star-Crossed’ & ‘Carrie Diaries’

Nellie Andreeva

The 100 Renewed CWThree of the CW‘s bubble series – The 100, Hart Of Dixie and Beauty And The Beast, have made the cut with orders for next season, while The Tomorrow People, Star-Crossed and Sex and the City prequel The Carrie Diaries have been cancelled. The number of episodes for the renewed three is TBD — word is that they will likely be less than 22. The 100, which has been getting some of the CW’s best reviews ever, and the soapy Hart TomorrowPeopleCastComicCon_0Of Dixie, both from Warner Bros TV, had been considered certain to return among the five CW series that didn’t make the cut for early pickup in February. That despite some recent ratings lows for Dixie in its new Friday slot. Politics likely played a role in picking the third.The CW logo Beauty And The Beast, from the other CW sister studio, is a solid international seller for CBS Studios with 44 episodes already in the bank, which no doubt helped its cause for renewal. (Carrie Diaries‘ haul to date is 26 episodes.) The 100 will be run by executive producer Jason Rothenberg, who developed the show. Co-showrunners Elizabeth Craft and Sarah Fain, who only signed on for the first 13 episodes to help Rothenberg find his bearings, are leaving.

The casualties at CW today include freshmen The Tomorrow People, which struggled to connect with the CW core 18-34 demo; alien romance Star-Crossed, which had a middling midseason run paired with Tomorrow People on Monday; and sophomore The Carrie Diaries, which has been long forgotten, having finished its 13-episode second and final season more than three months ago.

Related: CW Picks Up ‘The Flash’, ‘iZombie’, ‘Jane the Virgin’ & ‘The Messengers’ To Series

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RATINGS RAT RACE: ‘Shark Tank’ Ties High, ‘Hart Of Dixie’ Ties Low, ‘Unforgettable’ & ’20/20′ Up, ‘Kitchen Nightmares’ Down

By | Saturday May 3, 2014 @ 9:53am PDT
Nellie Andreeva

140424_2020_shark_promo_16x9_992There was a lot of up-and-down movement last night. ABC was the biggest gainer, winning with an average of 1.8 rating in adults 18-49, a Friday season high and the network’s best result on the night in year-and-a-half, since Nov. 9, 2012. Opening things at 8 PM was the special Shark Tank: Swimming With Sharks (1.5), matching ABC’s season high for the time slot. It boosted Shark Tank (2.2), which was up 22% from last week to tie a season high. The gains carried over to 10 PM’s 20/20 (1.7, up 21%, 7 million viewers). It featured Barbara Walters’ headline-making interview with Donald Sterling’s confidante V. Staviano though the sit-down came together so last minute that ABC had no time to promote it for bigger ratings. It is getting a major online play.

Related: One Last Get: Barbara Walters Lands V. Stiviano Interview

Look who is getting in the renewal consideration game: CBS’ Unforgettable (1.1) shot up 22% from last week. Given its trimmed budget and half CBS ownership, if it can maintain these levels, a summer/midseason run is not as out of the question as it seemed. Hawaii Five-0 ( 1.2) did only marginally better, down a tenth from last week. Read More »

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RATINGS RAT RACE: ‘Whose Line’ Returns Down, Tops ‘Rake’, ‘Dixie’ Inches Up

By | Saturday March 22, 2014 @ 10:10am PDT
Nellie Andreeva

Whose-Line-Is-It-AnywayThe CW’s new Friday lineup premiered last night, anchored by summer breakout Whose Line Is Is Anyway at 8 PM. The improv comedy opened its second cycle with a 0.6 in adults 18-49 and 1.91 million viewers. That was down sharply from the 1.1 for the show’s summer debut but that opener was boosted by curiosity as it marked the comedy’s return after a six-year hiatus. Last night’s Whose Line edged the summer finale (0.5). It also topped in the demo the second Friday airing of Fox’s Rake (0.5, flat with last week, 1.92 million) at 8 PM. Whose Line’s viewership was the largest for a regularly scheduled CW programming in the hour in almost three years, since the May 2011 season finale of former Friday dweller Supernatural. At 9 PM, Hart of Dixie (0.4, 1.23 million) rose by a tenth in 18-49 in its new home vs. its last airing on Monday and by 19% in total viewers. It tied Fox in the hour in 18-49, facing an Enlisted rerun (0.4) and new Raising Hope (0.4). Read More »

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RATINGS RAT RACE: ‘The Voice’ & ‘Golden Boy’ Hit New Lows, ‘Hart Of Dixie’ Finale Even, ‘Splash’, ‘NCIS: LA’ & ‘DWTS’ Up

By | Wednesday May 8, 2013 @ 9:04am PDT

There was lot of reality and two finales in primetime Tuesday night. ABC’s struggling Splash (1.0/3) took its final dive for the season as the three remaining celeb finalists got wet for the pool crown. The freshman unscripted show was up 11% from last week’s season low. Also on ABC, a live Dancing With The Stars (1.7/4) results show saw this season’s last pair eliminated before moving into the semifinal rounds and the May 21 finale. Like Splash, DWTS was up from a low, rising 13% from April 30’s series low. Pre-empted last week by an ABC News special, Body Of Proof (1.4/4) returned to end the night, down 13% from its last original April 23. On the CW, Hart Of Dixie (0.5/2) wrapped up its second season, with the recently renewed drama even with last week’s show with a 4% rise in viewers.

Related: Will ‘Body Of Proof’ Break The Retool Curse With Renewal?

It was night 2 of the live playoff round on The Voice (3.6/10) on Tuesday. Coming off Monday’s fast nationals season low, which rose in final numbers, Team Shakira and Team Blake took to the stage in the two-hour show as did their coaches on a duet of a Lady Antebellum tune. Still, The Voice declined again, dipping 8% from last week’s final numbers to hit a new season low. The singing series was down from the 3.7 of April 30’s fast national and the 3.9 the show drew in that night’s final numbers. Of course, as happened on Monday, those numbers could see an adjustment upward once the final ratings come in later. In its second week on Tuesdays, Grimm (1.9/5) was flat with last week. NBC won the night in adults 18-49, but CBS was tops in total viewers with 12.380 million.  Read More »

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CW Picks Up ‘Originals’ To Series, Renews ‘Hart Of Dixie’ And ‘Beauty And The Beast’

By | Friday April 26, 2013 @ 1:25pm PDT
Nellie Andreeva

So-so ratings for the planted Originals spinoff episode of The Vampire Diaries last night didn’t deter the CW from proceeding with the project as a series. The network just gave its first new-series order for next season to The Originals, which had enjoyed strong support among CW brass. Additionally, the network has given early renewals to sophomore drama Hart Of Dixie and freshman Beauty And The Beast, which join previously picked up The Vampire Diaries, Arrow and Supernatural. Missing from the list are Nikita, which still appears likely for a final 13-episode cycle, and The Carrie Diaries, also likely to get a renewal despite tame ratings. Beauty And The Beast too has been lagging in the ratings department, but the reboot of the 1980s series was a pet project for CW president Mark Pedowitz, and its renewal assures that there is one returning show on the CW schedule next season that hails from CBS TV Studios, one of the two studios that supply the network. Additionally, digital play weighs much heavier on the CW brass’ renewal decisions than other networks because of the CW’s rich deals with Netflix and Hulu.

Related: Pilot Panic: Streaming Deals Boost Chances Of CW Bubble Series Read More »

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Pilot Panic: Streaming Deals Boost Chances Of CW Bubble Series; Will They All Return?

Nellie Andreeva

Carrie Diaries Renewal Chances CWThe CW‘s midseason drama The Carrie Diaries wraps its 13-episode freshman season tonight. With its pedigree as an offshoot from one of most recognizable media franchises of the last 20 years, Sex And The City, it was expected to be a slam-dunk. Instead, Carrie Diaries started slow and is finishing its run on the bubble. But while its TV ratings alone would’ve likely pushed the series toward cancellation, Carrie Diaries‘ very strong online play including on Hulu is making the renewal a possibility. What’s more, besides the three shows the CW already cancelled this season — veteran 90210 and freshmen Emily Owens MD and Cult — there is a chance that the CW returns all of its other series including Hart Of Dixie, Nikita, Beauty And The Beast and Carrie Diaries in some shape or form, including limited runs. (The CW’s strongest series, Arrow, The Vampire Diaries and veteran Supernatural, were already renewed in February.)

Related: PILOT PANIC: NBC Eying Early Renewals?

More than other networks’ series, the online performance of CW shows, most of which are serialized, plays an important part in the net’s renewal decisions. After all, episode streaming provides a key revenue stream for the CW. In addition to commercial-loaded play on the the network’s website, the CW’s current series are available on Hulu under a five-year, $75-million deal, while previous seasons of CW shows are on Netflix as part of the eye-popping four-year, $1 billion pact the two companies inked in late 2011. The Netflix deal in particular represents an incentive for the CW to keep shows on the air longer because that raises interest in previous seasons as evident by such current serialized cable series as Breaking Bad, whose older seasons became blockbuster hits on Netflix. Read More »

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RATINGS RAT RACE: ‘NCIS’ Hits Season High, ‘Go On’ Up, ‘Hart Of Dixie’ Flat

By | Wednesday January 16, 2013 @ 8:55am PST

Tuesday’s primetime saw another season high for CBS’ NCIS (3.8/11). With its second-largest viewership ever, the police procedural pulled in 22.34 million viewers last night. That tops last week’s season-high of 21.1 million for the long-running series, though it falls short of the record 22.87 million who watched on February 1, 2011. NCIS also saw its best rating in the adults 18-49 demo since its Season 10 premiere on September 25, growing 9% from last week’s show. NCIS: LA (2.7/7), meanwhile, was down from last week’s season high; its 17.48 million viewers marked the series’ second-highest viewership of its season. It also was down 10% week-over-week in the demo. At 10 PM, Vegas (1.6/4) drew 11.05 million viewers, topping the time slot. For the night, CBS won in total viewers (16.957 million) and the demo.

Related: ‘Big Bang Theory’ & ‘NCIS’ Draw 20 Million Viewers In Live+SD Read More »

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Ratings Rat Race: ‘Mindy’ Rebounds, ‘Apt. 23′, ‘NCIS’ Set Lows; ‘Hart Of Dixie’ Hits High

Nellie Andreeva

The networks’ Tuesday lineups returned to normal after Election Night coverage last week. Probably no one is welcoming the return to normalcy more than Fox, whose Tuesday comedy block was also impacted by baseball and other per-emptions. The network brass must be breathing a sigh of relief as freshman The Mindy Project (1.7/4 in adults 18-49) last night went up 13% from the series low posted by its last original two weeks ago. That was the only airing of the show for the past four weeks. Compared with its past two outings before the preemtion-filled last month, Mindy Project was down 11%, a smaller drop than the 19% one Fox’s New Girl suffered last fall returning from a four-week hiatus — which the then-freshman could never make up. New Girl (2.2/6) and fellow returning Fox comedy Raising Hope (1.6/5) were both down a tenth from two weeks ago. But newbie Ben And Kate (1.1/3) took a 21% plunge to a new series low.

Ben And Kate was in a three-way tie for last place among all programs on the Big 4 networks last night, along with ABC’s sophomore Don’t Trust The B— In Apt. 23 (1.1/3, down 8%) and veteran Private Practice (1.1/3, down 21%), both hitting series lows. While Private Practice‘s fate has been determined and it is simply playing out its final batch of episodes, the dismal rating for Apt. 23 is alarming as the series only has a 13-episode order. Its lead-in, Happy Endings (1.4/4) was flat with two weeks ago. With a double-elimination episode, Dancing With the Stars results (1.9/5) was up 6%. Read More »

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UPDATE: CW’s ‘Gossip Girl’, ‘Nikita’ & ‘Dixie’ Renewed; ‘Ringer’ & ‘Secret Circle’ Gone

By | Friday May 11, 2012 @ 2:37pm PDT
Nellie Andreeva

As it picked up five new drama series, the CW also has renewed its strongest bubble series, Gossip Girl, Nikita and Hart of Dixie. It will be the final season for Gossip, third for Nikita and second for Dixie. The pickups of Dixie and Nikita are for 22 episodes, Gossip‘s is for an 11-episode final season.

Related: CW Renews ‘Vampire Diaries’, ‘Supernatural’ & ’90210′; Are ‘Girl’, ‘ Dixie’ & ‘Nikita’ Next?

Meanwhile, as expected, low-rated freshmen Ringer and The Secret Circle are not coming back. Here what the three renewed series had going for them. Gossip Girl is a big DVR gainer and has been a signature show for the CW that could go well together with Carrie Diaries, Hart Of Dixie has been very strong in online viewing, and Nikita is a big international seller for the CW’s sister studio Warner Bros TV.

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CW Picks Up Medical Drama Pilot From Writer Jennie Snyder Urman

By | Tuesday January 24, 2012 @ 4:15pm PST
Nellie Andreeva

Is Zoe Hart getting a companion or a replacement? With Hart Of Dixie in the midst of its freshman season, the CW is eying another drama series about a newly minted female doctor for next fall. The network has given a pilot order to First Cut, written by 90210 alumna Jennie Snyder Urman. The project, from CBS TV Studios, centers on a brand new doctor who, glad to leave her nerdy past behind for a fresh start in the adult professional world, discovers that, sadly and comically, life at the hospital where she works is no different than high school. Urman is executive producing the pilot with Dan Jinks. While both Hart Of Dixie and First Cut have a newbie female doctor at their center, First Cut is considered the CW’s stab at a more hospital-centered show in the vein of Grey’s Anatomy or Scrubs (both about young doctors, btw), while in Hart Of Dixie, the medical element takes back seat to the relationships among a group of young people in Bluebell, Alabama. While not a breakout hit of the size of The Vampire Diaries, Hart Of Dixie has done well enough to earn a full-season order, boasts a popular star in Rachel Bilson and has ranked as the CW’s No.1 show on Hulu. That makes a second-season renewal for Hart of Dixie likely, at least for now, and First Cut a potential companion for it in the mold … Read More »

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Ratings Rat Race: ‘Hawaii’, ‘Charlie Brown’ & Country Awards Up; ‘You Deserve It’ Dives

Nellie Andreeva

Against mostly atypical competition, CBS’ regular Monday lineup dominated every half-hour in its return to originals last night after a week of repeats. ABC’s Dancing With The Stars, a huge draw among total viewers, sucks out (mostly older) audiences from the competition. As they didn’t face Dancing with originals for the first time this season, CBS’ comedies boosted their viewership. How I Met Your Mother (4.5/12 in adults 18-49, 11.7 million total viewers) was up a tenth in the demo vs. two weeks ago and drew its largest audience with a regularly scheduled episode in almost three years. (since January 12, 2009). Rookie 2 Broke Girls (4.6/11, 12.8 million) was flat in 18-49 and logged its largest audience since the premiere, which followed the Ashton Kutcher debut on Two And A Half Men. Speaking of Men (5.0/12, 15 million), it was down two tenths in 18-49 from its last original, while Mike & Molly (4.2/10, 12.8 million) was even. Men ranked as the top program of the night in 18-49 and total viewers, as did CBS as a network. The net’s wins were solidified by Hawaii Five-0‘s 3.0/8 in 18-49, up 7%, and 10.8 million total viewers. In the 10 PM hour, the CBS procedural easily topped ABC’s Castle (2.0/5, 8 million), which was down 13% from its last original two weeks ago to hit a season low. Castle was hurt by its underwhelming lead-in, new game show You Deserve It (1.0/2), which continued its rapid ratings descent, down 29% from last week. ABC’s best ratings came from the holiday specials in the 8 PM hour: A Charlie Brown Christmas (2.8/8, 9.1 million) was up 8% from last year’s telecast in 18-49, while Prep & Landing: Naughty vs. Nice (2.2/6, 7 million) was even with its premiere last year. Read More »

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Ratings Rat Race: CBS’ Repeats Top Night

Nellie Andreeva

CBS’ all-rerun lineup dominated every hour last night against mostly original competition. A repeat of rookie 2 Broke Girls (3.3/8, 9.2 million) was the top program of the night in adults 18-49, while an encore Two And A Half Men (3.1/7, 9.7 million) was the most watched. Reruns of How I Met Your Mother (2.9/8, 8 million) and Mike & Molly (2.7/6, 8.5 million) finished No. 3 in 18-49 and total viewers, respectively, and a Hawaii Five-0 repeat (2.1/5, 7.9 million) was fourth in viewers. For the night, CBS averaged a 2.7/7 in 18-49 and 8.5 million viewers.

Fox’s dramas didn’t get a major boost from airing against reruns on CBS and no Dancing With The Stars on ABC. Original Terra Nova (2.2/6, 7.2 million) was up only a tenth in 18-49 from last week (up 11% in total viewers). It finished third in the 8 PM hour behind the CBS comedy repeats and ABC’s holiday special reruns, How The Grinch Stole Christmas (2.5/7, 7.7 million, up 14% in 18-49 from last year) and Shrek The Halls (2.6/6, up 8%, 7.7 million). At 9 PM, House (2.6/6, 7.3 million) too was up a tenth in the demo. Fox (2.4/6, 7.3 million) was second for the night in 18-49 and total viewers. ABC’s new game show You Deserve It (1.4/3) tumbled 18% from its soft premiere last week, while Castle (1.3/3) was a repeat. NBC’s The Sing-Off finale (1.7/4) posted its highest … Read More »

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RATINGS RAT RACE: ‘You Deserve It’ Off To Soft Start, ‘Rock Center’ Hits Series Low

Nellie Andreeva

With Thanksgiving trips and meals on viewers’ minds, watching TV is taking a back seat as most programs last night were down week-to-week. Additionally, ABC’s lineup is headed to a downward adjustment in the finals as its fast nationals were inflated by local NFL pre-emptions. Even with that, Part 1 of the season finale of Dancing With The Stars (3.6/9) was down 27% from the corresponding telecast last fall. The debut of new game show You Deserve It (2.1/5) was down 13% from the premiere of Skating With The Stars, which followed Part 1 of the Dancing finale last November. ABC’s Castle once again swam against current, dropping when everyone else grows and rising when others fall. Last night, the mystery dramedy (2.7/7) posted a 13% increase vs. its last original 2 weeks ago. It will likely relinquish some of the gains in the finals due to NFL-fueld inflation. ABC (2.8/7, 14 million) currently runs second on the night in 18-49 and first in total viewers.

All CBS series were down from last week when 3 comedies, 2 Broke Girls, Mike & Molly and Hawaii Five-0 posted their best demo numbers since their premieres. How I Met Your Mother (4.3/12, 10.1 million) was down 7% in 18-49, 2 Broke Girls (4.4/11, 11.2 million) down 8%, Two & A Half Men (5.2/13, 15.7 million) down 4%, Mike & Molly (4.2/10, 13.1 million) down 5% and Hawaii Five-0 (2.8/7, 10.3 million) down … Read More »

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RATINGS RAT RACE: Series Rebound From Halloween Drops, ‘Rock Center’ Stays At 1.0

Nellie Andreeva

After Halloween festivities pushed TV usage and ratings down last Monday, most series rebounded last night. Fox’s family-friendly Terra Nova (2.6/6 in adults 18-49), which was hit hardest by trick-or-treating, posted the biggest week-to-week gain, 24%. House (2.7/6) was up 8%. (The two dramas also led all series in Live+3 increases for their Halloween episodes, up 48%.) Fox finished third for the night in 18-49.

Topping the night in that demo was CBS (4.0/10 in 18-49, 11.4 million viewers). How I Met Your Mother (4.4/12) and 2 Broke Girls (4.5/11) were both up 7% from their fast nationals last week, Two And A Half Men (5.1/12) was up 9% to rank as the top program of the night in the demo, and Mike & Molly was up 11%. Hawaii Five-0 (3.0/8) was up a tenth from its fast national, flat with the final. Read More »

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CW Announces Midseason Launch Dates

Nellie Andreeva

The CW has set return dates for its original series, which will go on hiatus next month. The network will roll out its lineup on January 5 with the Thursday duo of The Vampire Diaries and The Secret Circle. The final 13-episode season of One Tree Hill will launch on January 11 and will run on Wednesdays in tandem with new reality series Remodeled, which will serve as a bridge between the two cycles of America’s Next Top Model. Because Remodeled‘s order is shorter than that of OTH, the final episodes of OTH are expected to air with Top Model, whose midseason premiere date will be announced early next year. Here is a list of the CW’s midseason premiere dates: Read More »

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Ratings Rat Race Update: ’2.5 Men’ Reverses Downward Trend As All CBS Comedies Gain

Nellie Andreeva

UPDATE 2:45 PM: As expected, most CBS series were adjusted down in the finals after a bump in the fast nationals from a NFL pre-emption in Baltimore. But even with the adjustment, all CBS comedies posted gains vs. last week. The news is especially important for Two And A Half Men, which had been sliding every week since its hugely rated season premiere. Last night, Men logged a 5.5/13 in 18-49, up 4% from last week, and 15.3 million viewers, up 1%. The comedy starring Ashton Kutcher is still comfortably ahead of the performance the same week last fall with leading man Charlie Sheen, up 25% in 18-49. Mike & Molly (4.2/10 in 18-49) was up 8% week-to-week, 2 Broke Girls (4.5/11) was up 2% and How I Met Your Mother (4.3/12) also was up 2%. Hawaii Five-0 (3,1/8) was flat. For the night, CBS (4.1/10) edged Fox (3.9/10) in 18-49. Fox’s coverage of Game 4 of the World Series stretched beyond primetime, averaging a 4.2/11 from 8-11:40 PM. Read More »

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RATINGS RAT RACE: ‘Two And A Half Men’ Slides As Most Series Rise, CBS Wins Night

Nellie Andreeva

Broadcasters largely rebounded last night after being hit by a double whammy last Monday with a big NFL game on ESPN and baseball playoffs bleeding into primetime on Fox. The only series to buck the upward trend was CBS’ Two And A Half Men (5.2/13, 14.9 million), which is still finding the bottom after a blockbuster fall relaunch with new star Ashton Kutcher. The comedy was down 10% from its fast national last week when all CBS series hit season lows (down 12% from the final) but was still the highest-rated program of the night in 18-49. Veteran How I Met Your Mother (4.1/12) continues its rocking seventh season, up two tenths from its fast national last week (a tenth from the final). 2 Broke Girls was up a tenth from the fast national (flat with the final), and Mike & Molly (3.9/9) was also flat with its final last Monday but down a tenth from its fast national. Male-centric 10 PM drama Hawaii Five-0 (3.1/8), which was the hardest hit last Monday with a 19% decline, posted the biggest rebound this week, up 15%. Its time-slot rival, ABC’s Castle (2.6/7), was also up — 8% from its fast national and 24% from the final (the series’ fast nationals are often inflated by Dancing With The Stars overruns, so fast national-to-final comparisons are always skewed). Read More »

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UPDATE: CW Could See $1B From 4-Year Licensing Deal With Netflix

UPDATE, 11:10 AM: This deal’s more lucrative than it initially seemed. Wells Fargo Securities analyst Marci Ryvicker figures it could be worth as much as $1B for CW. While she acknowledges that “the accounting is somewhat complex,” she says that CBS — which co-owns CW with Time Warner — might see an additional 5 cents a share annually. Lazard Capital Markets’ Barton Crockett says it could contribute 2 cents a share to Time Warner. “The money-losing CW may also retain a minority of the Netflix fee, helping reduce its losses,” he adds. The deal’s so valuable because CW’s young-skewing shows fit well with the audience that streams shows on demand from Netflix. What’s more, Netflix’s payments escalate for long-running series.

Warner Bros Television Group president Bruce Rosenblum won’t comment on the financials but says the terms “won’t be repeated” because “other networks don’t own (as much of) their own content.” This isn’t an exclusive deal in the traditional sense — the shows can appear elsewhere – but Netflix has a narrow right to show entire seasons on-demand from previous years. (Others can license select episodes.) “We know from Day 1 that the syndication on-demand window has been sold, but we also have the ability to sell linear rights down the road,” Rosenblum says. CW shows also may continue to run on Netflix even if the deal isn’t renewed; the online service has the right to keep offering series that begin while it’s in force.

PREVIOUS, 7:55 AM: This one follows the usual pattern: Nothing current — just previous seasons of CW series. And it’s not exclusive. Producers can continue to sell their shows in syndication and to other digital services. No mention of how much Netflix will pay for the programming. Here’s the release:

October 13, 2011 — CBS Corporation and Warner Bros. Television Group announced today a licensing agreement with Netflix [Nasdaq: NFLX] allowing U.S. members of Netflix to instantly watch previous seasons of scripted series that air on The CW from its current schedule through the 2014-15 season.

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