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RATINGS RAT RACE: HBO’s ‘Eastbound’ Spikes In Return, ‘Boardwalk’ Dips In Week 2

By | Tuesday September 28, 2010 @ 11:12am PDT
Nellie Andreeva

In its second airing, HBO’s period mob drama Boardwalk Empire drew 3.3 million viewers, down 31% from its premiere last week. The series, which has already been renewed for a second season, was watched by a combined 4.4 million viewers last night when the 11 PM rerun is factored in. The pilot episode, which was directed by Martin Scorsese has been seen by a total of 11 million viewers so far, including multiple plays on HBO, DVR and On Demand viewing, HBO said.

Following Boardwalk Empire was the second season premiere of off-beat comedy Bored to Death (1.1 million), which fell sharply from its lead-in but was still up 2% from its series premiere. Including the 12AM play, Bored to Death‘s cume audience was 1.5 million.

HBO’s best news of the night came at 10:30 PM where the second season debut of comedy Eastbound & Down averaged 1.7 million viewers, up 150% from the show’s series premiere and up 55% from its lead-in. The show’s total viewership for the night was 2 million.

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RATINGS RAT RACE: ‘True Blood’ Finale Slightly Up From Last Year, ‘MNF’ Opens Big

Nellie Andreeva

Airing against the big football game on NBC, the third season finale of HBO’s True Blood drew 5.4 million viewers, up 5% from the second season finale and just 60,000 viewers shy of last week’s series high. Another 1.1 million watched vampire drama’s closer at 11:30 PM. Following True Blood, the finales of Hung and Entourage brought in 2.3 and 2.7 million viewers, respectively, down from last week’s averages of 2.5 million and 2.9 million. All 3 HBO series have already been renewed for another season. Over at TNT, The Closer and Rizzoli & Isles wrapped up their red-hot summer seasons last night with 7.2 million and 6.6 million viewers, respectively. The two dramas rank as the most watched cable series ever.

Speaking of the Sunday football game, NBC today released the final numbers. The Sunday Night Football season premiere featuring the Cowboys vs. Redskins averaged 25.3 million viewers to become the most-watched Week 1 primetime game in 14 years and the most-watched SNF game ever.

UPDATE: Football kept the momentum with another big showing on Monday. The 2010 season-opening Monday Night Football doubleheader on ESPN delivered the network’s highest-rated and most-viewed opening night, helping ESPN win the night among all networks (broadcast or cable) in households, viewers and all key male and adult demos.  The Baltimore Ravens’ 10-9 road victory over the New York Jets in the first prime-time game at the New Meadowlands Stadium at 7 p.m. ET drew 15 million viewers, the second largest audience for any program on cable television in … Read More »

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HBO’s ‘True Blood’ Hits New Series High

By | Tuesday August 31, 2010 @ 9:49am PDT
Nellie Andreeva

It may have lost at the Emmys where it was nominated for best drama series, but airing against the awards show on Sunday, HBO’s True Blood hit a new series high, drawing 5.4 million viewers. The vampire drama added another 1.2 million viewers with the 11:30 PM replay. Also on Sunday, HBO’s comedies Hung and Entourage averaged 2.5 million and 2.9 million viewers, respectively, with Entourage hitting a season high.

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