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Specialty B.O. Preview: ‘Perks Of Being A Wallflower’ Plus Docs ‘Diana Vreeland’, ‘Head Games’, ‘How To Survive A Plague’

Brian Brooks is managing editor of MovieLine.

The specialty arena this weekend offers Summit Entertainment’s platform debut of popular Sundance narrative entry The Perks Of Being A Wallflower. Summit hopes word-of-mouth will lure art house crowds as well as heavily courted MTVers. Documentaries flesh out the rest of the new titles. Samuel Goldwyn Films opens Diana Vreeland: The Eye Has To Travel after picking up the title out of last year’s Telluride Film Festival. Variance Films’ Head Games came together under a tight schedule due to the narrow window of availability for its veteran filmmaker, who is now tackling a project with Martin Scorsese. How To Survive A Plague bravely ventures into the market with a powerfully emotional doc that illuminates one of the lesser-remembered stories about the AIDS crisis.

The Perks Of Being A Wallflower
Director-writer: Stephen Chbosky
Cast: Logan Lerman, Emma Watson, Ezra Miller, Dylan McDermott, Kate Walsh
Distributor: Summit Entertainment / Lionsgate

Summit financed The Perks Of Being A Wallflower after acquiring the book, written by Stephen Chbosky who also adapted it to a screenplay and then took on directorial duties. “I’ve never worked on a film with the same person directing and writing from a book he wrote,” said Summit’s president of marketing, Nancy Kirkpatrick. “The cast was Stephen’s choice. There were characters he wanted from day one and he was lucky enough to get them.” Summit warmed to the project because the book has been a favorite for a couple of generations of readers. The film was shot last year and premiered at the recent Toronto International Film Festival. Fans of the book are an obvious target for Summit, which has partnered with MTV to promote the movie. The film’s trailer launched on MTV and became a huge download. Kirkpatrick believes the art house crowd is an obvious draw because “it’s a sparkling jewel of a film that has gotten great reviews.”
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Variance Films Acquires Theatrical Rights To ‘Head Games’ Documentary

By | Tuesday July 31, 2012 @ 2:00pm PDT

New York, July 31, 2012 – Variance Films announced today that it has acquired theatrical rights to HEAD GAMES, the new documentary feature from acclaimed director Steve James (“Hoop Dreams,” The Interrupters”) that takes a nuanced, intelligent look at the concussion crisis in American sports. The film will begin its theatrical run on September 21st in select cities and expand throughout top markets in September and October, with select screenings to feature guest speakers and panel discussions.

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