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NBC Tornado Benefit Concert Raises $6M

By | Friday May 31, 2013 @ 2:30pm PDT

NBC‘s one-hour live Healing In The Heartland: Relief Benefit Concert hosted by Oklahoma native and The Voice judge Blake Shelton on Wednesday raised more than $6 million in pledges and ticket sales, the Associated Press has reported. Proceeds are headed to the United Way of Central Oklahoma to help victims of the May 20 tornado that decimated Moore, Okla., killing dozens. The country act-heavy concert, which also aired on NBCUniversal networks Style, CMT, G4, Bravo, E! and Palladia either live or delayed, drew 8.6 million viewers to NBC, making it the most-watched show in the 9-10 PM time slot since November 7.

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RATINGS RAT RACE: Oklahoma Relief Concert Tops Night In Viewership, ‘American Baking Competition’ Debuts Low, ‘Masterchef’ Wins Demo, ‘Dateline’ Up

Pulled together in just over a week, Wednesday night saw NBC broadcasting the Healing In The Heartland: Relief Benefit Concert (1.9/6) for victims of the tornado that hit Oklahoma. Headlined by Voice judge and Oklahoma native Blake Shelton, the one hour live show for the United Way at Oklahoma City’s 14,000-capacity Chesapeake Energy Arena saw performances not just from Shelton and fellow The Voice judge Usher but also Miranda Lambert, Reba McEntire, Vince Gill, Luke Bryan, Rascal Flatts and Ryan Tedder of OneRepublic. Jimmy Fallon, Carrie Underwood, Garth Brooks and Trisha Yearwood, Alicia Keys appeared via video. Running from 9 PM to 10 PM, Healing In The Heartland was watched by 8.6 million viewers on NBC last night. That made it the most watched show of the night and the most watched show in the time slot since November 7, 2012. The special concert, which played where a Law & Order: SVU encore had been previously scheduled, also aired on Style, CMT, G4, Bravo, E! and Palladia either live or delayed. Before the concert, NBC aired a new Dateline (1.6/5). Up 14% over last week’s show, the news magazine hit a Wednesday season high last night. Fox was No. 1 among Adults 18-49 while NBC won the night in terms of total viewers. Read More »

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