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Ratings Rat Race: ‘Breaking In’ Fades Away

NBC’s The Voice was the top show in the adults 18-49 demographic on Tuesday in primetime, earning a preliminary 4.5 rating and 9.9 million total viewers to give the network the nightly demo win. It wasn’t such good news for Fox’s Breaking In, which the network moved to its Tuesday night comedy block after canceling it last week, suggesting it might be rethinking its move to end the show. Lacking its usual American Idol lead-in, however, the sitcom managed only a 1.4 demo rating and 3.2 million viewers behind Raising Hope (up 10% with a 2.2 rating). Breaking In fared better than Traffic Light in the slot, up 8%, but that’s probably not good enough to give it a reprieve.

CBS won the night in total viewers and was up across the board, with the season finale of The Good Wife (2.5 rating) up 25% compared with last week leading the way. The finale of NCIS (3.8) was up 9% over last week, and NCIS: LA (3.2) grew 13% from last week and 19% compared with last May’s finale.

On ABC, a Dancing With the Stars special (2.4) was up 14% from last week; the results show (3.5) was up 3%. The season finale of Body Of Proof (2.2) was up 5% over last week. On The CW, the series finale of Hellcats drew 1.2 million viewers and a 0.5 rating.

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RATINGS RAT RACE: ‘The Voice’ Dips, ‘Raising Hope’ Rises

Nellie Andreeva

After stellar first two weeks, NBC’s new reality series The Voice (4.6/6) dropped 19%, but this is not an apples-to-apples comparison as the show aired a two-hour episode from 9-11 PM last week and an hourlong show last night at 10 PM, losing some of the younger potential audience. Still, The Voice topped the night in 18-49 by a wide margin and posted a rare 4-plus demo rating in the 10 PM hour. With The Voice abbreviated to an hour, NBC’s The Biggest Loser: Couples (2.6/7) expanded to its regular two-hour length from 8-10 PM but was down 4% from last week’s 8-9 PM episode. NBC (3.3/9 in 18-49, 8 million) topped the night in 18-49 for a third straight week.

The big beneficiary from The Voice‘s retreat from the 9 PM hour was Fox, whose comedies Raising Hope (2.2/6) and newly canceled Traffic Light (1.4/4) shot up by 22% and 27%, respectively, to post two-month highs. Glee (3.6/11) was down a tenth but is expected to end up even with last week when the finals are released this afternoon. Also getting a bounce from not facing The Voice was ABC’s Dancing With the Stars result show (3.2/8), up 7%. Freshman Body of Proof (2.1/6) was up 5%, finishing second in the 10 PM hour behind the NBC singing competition series. Read More »

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CW Renews 5 Series: ‘Top Model’, ‘Vampire Diaries’, ‘Gossip Girl’, ’90210, ‘Supernatural’

Nellie Andreeva

The CW Network just gave early pickup to almost all of its returning series, including reality veteran America’s Next Top Model, which has been renewed for 2 more cycles, including its first ever All-Star edition in the fall. On the scripted side, picked up for next season are the CW’s flagship series The Vampire Diaries, the Monday duo of 90210 and Gossip Girl and sci-fi veteran Supernatural. The only returning series besides departing Smallville not to get an early renewal is veteran One Tree Hill, which is back on the bubble where it was also last year before snagging a last-minute 13-episode order that was later expanded for a full-season 22-episode pickup. Also missing from the list  are the CW’s 2 scripted freshmen, Nikita and Hellcats, which are also very much on the bubble. But, judging by the CW’s renewal patterns in the past, there is a very good chance that 2 of the 3  bubble series will eventually make the cut. All five newly renewed series will return in Fall 2011.

According to the CW, the All-Star Edition of Top Model will “feature the models who became breakout characters and who had the most memorable stories from past cycles.”  Additional details about the cast, judges and prizes for the All-Star cycle will be announced later. Now in its second season, Vampire Diaries remains the CW’s most-watched show (4.0 million viewers) and top-rated show among the network’s target audience … Read More »

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RATINGS RAT RACE: NBC Tops State Of The Union Tuesday With ‘Loser’, CW Shows Back

Nellie Andreeva

The coverage of President Barack Obama’s State of the Union address was the main attraction on the Big 4 networks last night, which also marked the return to originals for the CW’s series after a long winter hiatus that was only briefly interrupted for the two-hour finale of Life Unexpected. In its new Tuesday time period previously occupied by LUX, freshman Hellcats (2.2 million, 1.1/3 in 18-34) drew its largest audience since September and was up 10% in viewers and 18-34 since its last original on Dec. 1. Its lead-in, veteran One Tree Hill (1.9 million, 1.3/4 in 18-34), was down 14% in viewers and the demo since its last original on Dec.7. With Hellcats replacing the underperforming LUX, the CW posted its most watched Tuesday of the season.

The only entertainment original on the Big 4 nets was NBC’s The Biggest Loser (3.0/9 in 18-49, 8.7 million) from 8-9 PM, easily the highest-rated program of the night in the 18-49 demo, which matched NBC’s best 18-49 rating in the hour with non-sports programming since June 1. NBC also earned the highest demo ratings among the broadcast nets for its State of the Union coverage but reliable, time zone-adjusted numbers for all State of the Union coverage will be available later this morning. Everything else on the broadcast nets was reruns, with NBC expected to win the night in 18-49 and CBS in total viewers.

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CW Unveils Midseason Schedule, ‘Hellcats’ Moves To Tuesdays

Nellie Andreeva

The CW today became the latest network to release its midseason schedule. With only one hole to fill, that of departing sophomore Life Unexpected which did not receive a back order, and one midseason series on deck, reality competition Shedding for the Wedding, the network is moving freshman drama Hellcats to LUX‘s Tuesday 9 PM slot behind One Tree Hill to form an all-reality Wednesday lineup with America’s Next Top Model and Shedding for the Wedding. The rest of the schedule will remain intact. The majority of the CW’s primetime schedule will return with originals the week of January 24, with the season (and probably series) finale of LUX slated to air in back to back episodes on Jan. 18.  Following are the CW’s midseason premiere dates: Read More »

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RATINGS RAT RACE: ABC Wins With CMAs As The Big 4 Hit Lows, CW’s ‘Hellcats’ Up

Nellie Andreeva

It was a tough night all around. ABC did the best with the 44th Annual Country Music Association Awards (4.7/13 in adults 18-49, 16.5 million viewers overall), winning the night in total viewers and all key demographics by a wide margin and posting its strongest Wednesday numbers in a year. Still, it was down 11% in adults 18-49 vs. last year for an all-time low. In total viewers, it was down 4%, logging its second most watched telecast since 2005. Things were much worse for NBC and CBS. At NBC, the recently canceled Undercovers (1.2/4) was down 8% to log its lowest rated telecast ever. It was followed by Law & Order: SVU (2.0/5, down 9%), and Law & Order:LA (1.7/5, down 11%), which also posted all-time series lows. (Last week, SVU hit a season low, while LOLA tied its previous all-time low.) The same happened to the CBS Wednesday series with even steeper week-to-week declines. Survivor: Nicaragua (3.2/9, down 14%) posted its lowest-rated regular telecast ever. Criminal Minds (3.0/8, down 23%) and freshman The Defenders (1.8/5, down 22%) tied their lowest-rated telecasts.

After a three-week hiatus for baseball preemptions, Fox’s Hell’s Kitchen (2.7/7) returned 13% lower than its last original on Oct. 13 for a season low. At CW, without ABC’s 9-10 PM comedies to compete against, Hellcats (1.9 million, 1.2/4 in 18-34) shot up 20% from last week in adults 18-34, its best delivery in the demo in six … Read More »

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RATINGS RAT RACE: ‘Defenders’ Rebounds While ‘Law & Order: LA’ Drops Big Again

Nellie Andreeva

There were big swings at 10 PM on a otherwise pretty uneventful Wednesday night. After declining for 2 consecutive weeks and last Wednesday logging CBS’ lowest-rated original telecast in the hour in 7 years last week, the network’s new light legal drama The Defenders (2.5/7, 9.9 million viewers overall) bounced back, up 14% from last week among adults 18-49 and winning its time slot in the demo for the first time. CBS’ series may have benefitted from having less legal drama competition in the 10 PM hour last night. ABC preempted its new court drama The Whole Truth to air a 20/20 special on the Chilean miners rescue (1.8/5, 6.2 million). The newsmagazine improved on The Whole Truth‘s last week ratings performance in the time slot by 29% in 18-49, logging ABC’s largest audience in the hour in 10 months. Meanwhile, things look grim for NBC’s new crime drama Law & Order: Los Angeles (1.9/6), which was down 21% from last week, following last week’s 25% drop from the series’ premiere. LOLA has not been helped by the fact that its lead-in, veteran Law & Order: SVU (2.2/6), has also been dropping fast, down another 15% last night. Meanwhile, the network’s new spy drama Undercovers (1.5/4) seems to have stopped the bleeding, flat with last week but only .1 ahead of CW’s America’s Next Top Model in the 8PM hour. Other highlights from last night:

Fox’s reality series Hell’s Kitchen (3.1/9) marked its … Read More »

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Rookie ‘Hellcats’ & Veteran ‘One Tree Hill’ Get Additional Scripts At CW

By | Thursday September 23, 2010 @ 3:16pm PDT
Nellie Andreeva

The CW has picked up 6 additional scripts each of Hellcats and One Tree Hill. While short of a full-fledged pickup, a script order is usually a good indication of a network’s faith in a show and often is followed by a back episode order.

Four CW series launched this fall with 13-episode orders, freshmen Hellcats and Nikita, veteran One Tree Hill as well as sophomore Life Unexpected. The extra script orders comes after both Hellcats and One Tree Hill held well in their first airings against fresh broadcast competition this week. As for Nikita, it has only aired 2 episodes so far and is yet to enter the big fray tonight. Things are more complicated for LUX, which, despite its quality, cannot seem to find a wide audience and has been the worst ratings performer on the CW this fall.

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RATINGS RAT RACE: ‘Survivor’ Up In Return And ‘America’s Got Talent’ Finishes Strong

Nellie Andreeva

After a string of returning series on the CW and NBC premiered lower this fall, CBS veteran Survivor bucked the trend in its new Wednesday 8 PM slot. (Actually, that was Survivor’s original slot when it launched in the summer of 2000 before moving to Thursdays in Season 2.) Survivor: Nicaragua (3.9/12 in adults 18-49, 12 million viewers) was up 8% in the 18-49 demo and 3% in total viewers from the premiere of Survivor: Samoa cycle last fall, an encouraging sign as scheduling moves late in a series’ lifespan most often lead to audience erosion. Against the February debut of the all-star Heroes vs. Villains, the new Nicaragua was down 13%. Survivor boosted the two-hour season finale of Big Brother (2.9/8), which was renewed for another cycle yesterday. The summer reality series was up 7% Read More »

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RATINGS RAT RACE: Promising Start For CW’s ‘Hellcats’ But ‘Top Model’ Hits Low

Nellie Andreeva

The CW kicked off the unofficial start of the fall season last night with its premieres of America’s Next Top Model and new series Hellcats. For CW, it is a challenge to turn on the lights and bring viewers in right away as the network pretty much checked out all summer with repeats and the modestly rated reality series Plain Jane. In its 15th cycle, veteran reality series Top Model (2.9 million viewers, 1.3 rating in adults 18-49 and 18-34) had its lowest-rated premiere ever Read More »

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Medical Drama Pilot ‘HMS’ Still In Contention At The CW As Actors’ Options Expire

Nellie Andreeva

Medical drama presentation HMS is not flatlining just yet even though the options on its cast have expired. The options on the actors originally expired on June 30 but were extended by 7 days to give the network more time to make a decision on a possible midseason order. After another 24-hour extension granted by the actors on Wednesday night, the options finally expired yesterday. There is still no final word from the CW but I hear producer Warner Bros. TV is not giving up and is still hoping for a series order for the project, written/executive produced by Amy Holden Jones, co-executive produced by Hayden Panettiere and directed by Mark Piznarski. The actors are aware of the studio’s efforts and appear willing to return if there is a pickup soon. The CW, which has already picked up 2 new series from WBTV for next season, Nikita and Hellcats (Hellcats and HMS are co-productions with CBS Studios), has been taking its time making a final decision on HMS, the only pilot of this year’s crop remaining in contention. The network has no scripted backup series for midseason. However, for the first time in its history, it announced an all-original Monday-Friday lineup for fall, so it could presumably revert to a Top Model return on Friday and move one of veterans Smallville or Supernatural to plug a hole if a new series fails. HMS, about bright freshmen at Harvard Medical School, stars Megan Boone, Sarah Jones, Jai Rodriguez, Tasso Feldman, Steven Strait, … Read More »

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