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Critics didn’t particularly like the 13-episode horror series that Netflix introduced Friday. But CEO Reed Hastings told analysts today that Hemlock Grove is “getting viewed by even more subscribers in its first couple of days” than House Of Cards was in February. Overall the company is “feeling very excited” about the original shows, which provide “a very nice redefinition and broadening of what Netflix is.” Even so, the political drama had “a nice impact but a gentle impact” on subscriptions. As a result, he doesn’t believe that the company will see a huge response right away next month when it offers 15 new episodes of Arrested Development. Although he considers it an “absolutely spectacular phenomenon” that’s “going to be great for us,” he adds that the company has “no history of it being a step function.” The CEO says that Netflix will have six or seven original shows this year and will “take that up next year” — though it has “no set number” of originals it wants to offer.
Netflix CEO Says ‘Hemlock Grove’ Beat ‘House Of Cards’ In Early Viewing
MIPTV: The Accent Is On Cross-Border Dramas
The trend towards transatlantic series was further confirmed this week at Mip-TV which starts winding down today. Internationally-packaged dramas that were tubthumped here included Starz/BBC Worldwide’s Da Vinci’s Demons, Endemol/AMC’s Low Winter Sun, Netflix/Gaumont International TV’s Hemlock Grove, Starz/BBC’s The White Queen, eOne/DirecTV‘s Rogue and Tandem Communication’s Crossing Lines, which NBC picked up last month for a summer debut. Early on in the market, Starz announced it was partnering with Sky Atlantic on Fortitude, a drama written by Simon Donald, creator of the original British version of Low Winter Sun.
Apart from their international flavor, the shows also have in common that they were almost all picked up in straight-to-series deals. Horrormeister and Hemlock Grove exec producer Eli Roth said knowing that he had 13 episodes from the outset was “really an advantage.” It enabled him to keep working along the way on one aspect of the initial episodes – a character’s complex transformation into a werewolf. Tandem’s Rola Bauer, who’s exec producing Crossing Lines said, “I would encourage” Hollywood to do more straight-to-series orders, and “trust us.” During pilot season, she said, “everyone is chasing the same actors” and trying to access state and foreign tax credits at the same time, making for a frenzied atmosphere. But she allowed that “The UK and America are open to realizing the economic market needs to have a different way of working creatively… I hope the show makes it easier for people to come over here and make co-productions.” Read More »
MIPTV: Eli Roth Pushes Envelope With Netflix Series ‘Hemlock Grove’; Footage Screened
If, as Eli Roth contends, “people want their horror horrific,” then judging by the six minutes of Hemlock Grove that screened here today, fans of the genre shall not be disappointed. Roth, who exec produces the Netflix original series, was in Cannes this afternoon with star 
Famke Janssen. He directed the first of 13 episodes which all become available in the U.S. on April 19. The Gothic horror with a Twin Peaks lilt was produced by Gaumont International TV, a division of the French major. Roth called the studio, “director friendly” and joked, “Especially because they’re French, we can say auteur, and not ironically.”
Roth said he’d been looking for a TV project, but was having a hard time cracking the nut. Netflix let him “run wild” with Hemlock Grove which is written by Brian McGreevey and Lee Shipman and based on McGreevy’s novel. Network TV “has all these standards” but in horror, Roth contends, “you want to see the sex and the killing and the violence. What’s great about Netflix and Gaumont is you can really push the envelope in that direction.” Roth he was aiming for something “beautiful and horrific,” especially in showing how one character transforms into a werewolf, that “would really fuck up an entire generation.”
Read More »
Hot TV Teaser: Netflix’s ‘Hemlock Grove’
Executive producer Eli Roth directed the first episode of Netflix‘s new Gothic horror series, which debuts with 13 episodes on April 19. The Gaumont International TV production stars Famke Janssen, Bill Skarsgard, Landon Liboiron, Dougray Scott, Penelope Mitchell, Freya Tingley, and Lili Taylor as the denizens … Read More »
Netflix’s ‘Hemlock Grove’ Producers On Series’ Emotional Violence; First Trailer Released: TCA
Diane Haithman is contributing to Deadline’s TCA coverage.
At today’s panel on Netflix‘s new original series Hemlock Grove, a Gothic thriller from horrormeister Eli Roth and Gaumont International TV, writer/executive producers … Read More »
Netflix Sets Premiere Date For ‘Hemlock Grove’; ‘Arrested Development’ Due in May For 14-Episode Run: TCA
Diane Haithman is contributing to Deadline’s TCA coverage.
In his opening remarks before today’s TCA panels on Netflix‘s first slate of original programming, Ted Sarandos, Netflix chief content officer, announced a debut date for Eli Roth’s one-hour murder mystery … Read More »
Netflix Castings: ‘House Of Cards’, ‘Hemlock Grove’
Wass Stevens has joined the Netflix series House Of Cards in the recurring role of Paul Capra, who runs the shipyard workers’ association. David Fincher is directing … Read More »
Kandyse McClure Joins Cast Of ‘Hemlock Grove’
Kandyse McClure has joined the cast of Hemlock Grove for Netflix. McClure will play Dr. Chasseur, an animal behaviorist with a PHD with a history of self destruction. Netflix has exclusive rights to the 13-episode … Read More »
Eli Roth’s ‘Goretorium’ Bringing Horror To Las Vegas
The man who brought the tourism horror of Hostel to the big screen is bringing a whole new type of fright to Sin City. Eli Roth’s Goretorium haunted house is scheduled to open on September 27 in Las … Read More »
Dougray Scott To Star In Netflix’s ‘Hemlock Grove’
EXCLUSIVE: I’ve learned that Dougray Scott is in negotiations to play the male lead opposite Famke Janssen in Netflix’s new original series Hemlock Grove, from Eli Roth and Gaumont International TV. Written by Brian McGreevey and Lee Shipman based on … Read More »
Latarsha Rose, Omari Hardwick Join ‘Mary Jane’; Freya Tingley To ‘Hemlock Grove’
EXCLUSIVE: The Hunger Games‘ Latarsha Rose and Omari Hardwick (Middle Of Nowhere) have been added the cast of BET’s hourlong pilot Being Mary Jane (form. Single Black Female) starring Gabrielle Union. Written by Mara Brock Akil and to be directed by Salim Akil, Being Mary Jane centers on successful talk show host Mary Jane Paul (Union) looking to one day become the No.1 nightly news anchor while searching for Mr. Right. Rose, repped by SMS Talent and Bleecker Street, will play Dr. Lisa Hudson, Mary Jane’s best friend from college who is a professional yet conflicted single woman whose strong religious values have driven her to a life of celibacy. Hardwick, repped by Greene & Assoc. and Brian Medavoy, will play Mary Jane’s love interest.
Australian actress Freya Tingley (Beneath The Waves) has been cast as a regular in Netflix’s Famke Janssen-starring original series Hemlock Grove, from Eli Roth and Gaumont International TV. Written by Brian McGreevey and Lee Shipman based on McGreevy’s upcoming goth horror novel, Hemlock Grove revolves around the murder of a young girl found close to the former Godfrey steel mill. The suspects in her killing include Peter (Landon Liboiron), a 17-year-old Gypsy kid from the wrong side of the tracks, and Roman (Bill Skarsgard), Read More »
Series ‘Hemlock Grove’, Pilots ‘Malibu Country’ & Louis CK/Feresten Add To Casts
Australian actress Penelope Mitchell has been cast in a regular role in Netflix’s new original series Hemlock Grove, from Eli Roth and Gaumont International TV, joining previously cast Famke Janssen, Bill Skarsgard and Landon Liboiron. Written by Brian McGreevey and Lee … Read More »
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