20th Century Fox Taps Ira Rubenstein As Exec Veep Of Digital Marketing

By THE DEADLINE TEAM | Thursday May 19, 2011 @ 5:26pm PDT

Former Marvel Entertainment executive Ira Rubenstein has been appointed EVP Digital Marketing at 20th Century Fox, charged with overseeing all digital activities for the domestic marketing group. The announcement was made by Chief Marketing Officer Oren Aviv and Chief Creative Officer Tony Sella, to whom Rubenstein will report. Rubenstein led all digital strategy at Marvel, where he spearheaded the formation of Marvel Digital Video channels on Netflix, YouTube, iTunes, Hulu, Xbox Live and the PlayStation Network, and oversaw the company’s increased presence across Facebook and Twitter.

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Sony Pictures Taps Jake Zim As SVP Digital Marketing

By THE DEADLINE TEAM | Tuesday May 3, 2011 @ 11:28am PDT

Jake Zim, formerly VP Digital Marketing at 20th Century Fox, has joined Sony Pictures as SVP Digital Marketing. He will report to Worldwide Digital Marketing president Dwight Caines, rounding out Caines’ team of direct reports that includes digital marketers Elias … Read More »

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CNBC’s Erin Burnett Moving To CNN

By THE DEADLINE TEAM | Friday April 29, 2011 @ 3:47pm PDT

CNN announced Friday that it has hired CNBC’s Erin Burnett to anchor a weekday general news program and be the network’s chief business correspondent. At CNBC, she anchored weekday staples Squawk on the Street and Street Signs and was a contributor to NBC’s Meet the Press and Today. She will begin … Read More »

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OWN Taps Lifetime’s Scott Garner As SVP Scheduling & Acquisitions

By THE DEADLINE TEAM | Tuesday April 26, 2011 @ 11:51am PDT

Scott Garner, most recently Senior Vice President of Planning, Scheduling & Acquisitions at Lifetime Networks, is moving to OWN: Oprah Winfrey Network as SVP Scheduling & Acquisitions. He will be responsible for strategic planning and scheduling … Read More »

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Miramax Names Joe Patrick SVP & Head Of Domestic Television & Digital Sales

By NIKKI FINKE, Editor in Chief | Monday March 28, 2011 @ 8:35am PDT

The hiring comes amid reports that Miramax will soon offer its library of over 700 movies to major online services for digital streaming:

SANTA MONICA, CA – March 28, 2011 – Miramax today announced that Joe Patrick has been appointed

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