Former Marvel Entertainment executive Ira Rubenstein has been appointed EVP Digital Marketing at 20th Century Fox, charged with overseeing all digital activities for the domestic marketing group. The announcement was made by Chief Marketing Officer Oren Aviv and Chief Creative Officer Tony Sella, to whom Rubenstein will report. Rubenstein led all digital strategy at Marvel, where he spearheaded the formation of Marvel Digital Video channels on Netflix, YouTube, iTunes, Hulu, Xbox Live and the PlayStation Network, and oversaw the company’s increased presence across Facebook and Twitter.
Sony Pictures Taps Jake Zim As SVP Digital Marketing
Jake Zim, formerly VP Digital Marketing at 20th Century Fox, has joined Sony Pictures as SVP Digital Marketing. He will report to Worldwide Digital Marketing president Dwight Caines, rounding out Caines’ team of direct reports that includes digital marketers Elias … Read More »
CNBC’s Erin Burnett Moving To CNN
CNN announced Friday that it has hired CNBC’s Erin Burnett to anchor a weekday general news program and be the network’s chief business correspondent. At CNBC, she anchored weekday staples Squawk on the Street and Street Signs and was a contributor to NBC’s Meet the Press and Today. She will begin … Read More »
OWN Taps Lifetime’s Scott Garner As SVP Scheduling & Acquisitions
Scott Garner, most recently Senior Vice President of Planning, Scheduling & Acquisitions at Lifetime Networks, is moving to OWN: Oprah Winfrey Network as SVP Scheduling & Acquisitions. He will be responsible for strategic planning and scheduling … Read More »


