Former Marvel Entertainment executive Ira Rubenstein has been appointed EVP Digital Marketing at 20th Century Fox, charged with overseeing all digital activities for the domestic marketing group. The announcement was made by Chief Marketing Officer Oren Aviv and Chief Creative Officer Tony Sella, to whom Rubenstein will report. Rubenstein led all digital strategy at Marvel, where he spearheaded the formation of Marvel Digital Video channels on Netflix, YouTube, iTunes, Hulu, Xbox Live and the PlayStation Network, and oversaw the company’s increased presence across Facebook and Twitter.
Jake Zim, formerly VP Digital Marketing at 20th Century Fox, has joined Sony Pictures as SVP Digital Marketing. He will report to Worldwide Digital Marketing president Dwight Caines, rounding out Caines’ team of direct reports that includes digital marketers Elias Plishner and Michael Fisk, who run the Media and International digital efforts, respectively. Projects that Zim will directly manage in the coming months include the next installments of the Men in Black and James Bond franchises, as well as 21 Jump Street and Total Recall, among others. Said Caines: “I’ve known Jake for several years, and have always had great respect for the work he’s accomplished. I’m excited to benefit from his creativity and think he’ll bring yet another dimension to a digital team that is already among the best in town.”
CNN announced Friday that it has hired CNBC’s Erin Burnett to anchor a weekday general news program and be the network’s chief business correspondent. At CNBC, she anchored weekday staples Squawk on the Street and Street Signs and was a contributor to NBC’s Meet the Press and Today. She will begin at CNN in June, and her show will start in the summer.
Scott Garner, most recently Senior Vice President of Planning, Scheduling & Acquisitions at Lifetime Networks, is moving to OWN: Oprah Winfrey Network as SVP Scheduling & Acquisitions. He will be responsible for strategic planning and scheduling at the channel, along with off-network, first-run and feature acquisitions. “Scott’s extensive experience at Lifetime and Disney makes him a tremendous addition to OWN,” said OWN’s John MacDonald, COO and EVP programming and digital, to whom Garner will report. “He is a terrific strategic thinker, and his thoughtful approach to OWN’s overall programming will be invaluable in today’s dynamic media environment.” At Lifetime, Garner acquired How I Met Your Mother and New Adventures of Old Christine and helped launch Army Wives, Drop Dead Diva and Project Runway. Before that, he was a programming exec at Disney Channel Worldwide.
The hiring comes amid reports that Miramax will soon offer its library of over 700 movies to major online services for digital streaming:
SANTA MONICA, CA – March 28, 2011 – Miramax today announced that Joe Patrick has been appointed Senior Vice President, Head of Domestic Television & Digital Sales, effective immediately. Patrick will be responsible for all Miramax domestic television sales to broadcast and cable networks as well as digital deals. He will report to Mike Lang, Miramax’s CEO, and he will also work closely with EVP Eric Doctorow on digital distribution.
“We are very pleased to have Joe join our team. His significant experience in TV sales and digital is exactly what we need as we maximize our library in these areas,” said Lang. “Investing in the resources necessary to grow our television and digital distribution is a key part of our strategy, and Joe will play a central role in that effort.”
Prior to joining Miramax, Patrick, 41, was Executive Vice President at MGM Worldwide Television Group overseeing all TV sales in the U.S., Canada, and Latin America. He also oversaw digital distribution including EST, VOD, and SVOD with clients such as Apple, Netflix and hulu. Previously, Patrick was Vice President at MGM Domestic Television handling basic cable sales, and prior to that was Vice President at MGM Television Europe where he secured distribution deals to launch MGM Movie channels in Israel, Germany and Turkey. He started his career