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‘ECLIPSE’ KEEPS BREAKING RECORDS: Twilight Saga Threequel Sets Best Ever Wednesday Opening Of $68.5M; Thursday $24.2M; Six-Day July Fourth Holiday Estimated At $178M; Twi-Hards Mob Theaters In U.S., Canada, Overseas

twilight-saga-eclipse-poster10TH UPDATE, THURSDAY 11 PM: No. 1 at the North American box office was the Twilight Saga: Eclipse with what looks like $24.2M today for a new cume of $92.8M and $110M for 5 days with a total of $178M for the 6-day July Fouth Holiday since Wednesday. That would put the pic just shy of Spider-Man 2 which holds the July 4th holiday record with $180M.

9TH UPDATE, THURSDAY 3:30 PM: Summit Entertainment is disclosing that THE TWILIGHT SAGA: Eclipse had “an incredible start” internationally. Despite great weather and the World Cup, Eclipse launched with an estimated $19M from 22 markets. The only major territories that opened on June 30th were Italy, Brazil, and Russia. Other majors like Spain, Australia and Mexico launch today. France, Germany, S. Korea and Japan will launch in the weeks to come. Here are some highlights of opening day results: Eclipse Kicks Off Big International Run

8TH UPDATE, THURSDAY 8 AM: I can report now that the 3rd film in Stephenie Meyer’s Twilight Saga series of novels is off to a record-breaking start at the North American box office. Summit Entertainment’s ECLIPSE opened to $68.5 million today which shattered the best-ever $62 million for a Wednesday single day opening set last summer by Paramount’s Transformers 2. That $68.5M included Eclipse‘s record-setting $30M from Wednesday 12:01 AM and 3 AM showings at more than 4,000 theaters in the U.S. and Canada. Eclipse also registered the biggest single day opening during the summer play period, besting The Dark Knight‘s $67.2M. But the Twilight saga’s 2nd film, New Moon, still holds the largest single day opening record of $72 million. Eclipse is playing in 4,416 domestic locations, which sets another record for the biggest ever release in Hollywood history, surpassing Iron Man 2‘s 4,380 venues. 

eclipse orange2Stay tuned for the David Slade-directed Eclipse starring Kristen Stewart, Robert Pattinson, and Taylor Lautner from Melissa Rosenberg’s script to set more records over this 6-day July 4th holiday weekend. I’ve learned that 57% of the audience attending opening day did so because of the “subject matter”, while 36% did so because of the actor in the lead role, and 15% because of the actress in the lead role. Eclipse received a Cinemascore overall grade of “A” with 92% of moviegoers giving the pic an A or B. Read More »

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‘IRON MAN’ IS SUMMER’S ROCKETMAN: Soars To $201 Mil Worldwide Weekend; “It Beat Will Smith And Jesus!”

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SUNDAY AM: Here are the official blockbuster numbers — Paramount Pictures release of Marvel Studios’ Iron Man, in 4,105 theaters, made an estimated $35,125,000 on Friday 5/2, an estimated $37,500,000 on Saturday 5/3, for an estimated 3-day weekend box office of $100,750,000. Advance screenings in select locations, about 2,500 venues, from 8:00 PM to midnight on Thursday 5/1 contributed an additional $3,500,000. With this addition, the total estimated box office is $104,250,000. The estimated international box office for the weekend is $96,750,000 from 57 territories. The total combined estimated global box office for Marvel Studios’ Iron Man is $201,000,000.

“It beat Will Smith and Jesus!” gushed a Paramount insider referring to the openings of I Am Legend and The Passion Of The Christ. “It’s just mind blowing. Internally, some people were going into high 80sM and low 90sM but people were laughing at them. We had our own box office poll and maybe one person thought $100M.” The monster numbers now make Iron Man the second biggest 3-day release for a non-sequel in the history of Hollywood, behind only Sony’s first Spider-Man. It’s also the No. 10 movie opening weekend and the No. 4 superhero movie weekend of all time. The $140 million production self-financed by Marvel was also distributor Paramount’s biggest live action opening of all time. I understand that, at first, Paramount thought Thursday’s advance screenings generated $5 million, but then discovered that $1.7 Read More »

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