Weddings are crack for female viewers, so it’s maybe no surprise last night’s Here Comes Honey Boo Boo commitment ceremony between Mama June and Sugar Bear clocked that TLC series’ biggest audience ever– 3.2 million viewers – and finished No. 2 in its 9 PM time slot among all TV programs, broadcast or cable, with women 18-34.
Related: TLC Ups ‘Honey Boo Boo’ Creator Howard Lee
The Boo Boo clan closed out its season ranking No. 1 at 9 PM among ad supported cable networks in virtually all key demos. TLC nabbed its biggest audience in the timeslot, and it biggest female demo numbers, since a Trading Spaces: Home for the Holiday telecast in 2002. For the night, TLC enjoyed its biggest overall audience and best female demos since December of ’10. (Shhh–don’t tell Boo Boo fans Mama June recently told Ryan Seacrest she opted for a commitment ceremony versus a traditional wedding because it’s not legally-binding.)
EXCLUSIVE: Amy Winter has stepped down as General Manager of Discovery Communications’ TLC network but will remain with the net as EVP Brand Marketing. According to an informed source, Winter told staff that her plans to relocate her family from Atlanta didn’t work out as planned. Winter has three children under age 7, and her husband works in Atlanta.
As TLC’s GM, she gets credit for Here Comes Honey Boo Boo, Long Island Medium, and Breaking Amish and Secret Princes and their spinoffs; she also greatly expanded the network’s Friday’s Bride Day programming thread. Winter, a longtime TLC marketing exec, was named General Manager and EVP of the network in February 2011, replacing Eileen O’Neill when she was named Group President, Discovery and TLC Networks. Read More »
EXCLUSIVE: TLC, intent upon owning the girls-seeking-fame programming thread, will air a special/backdoor pilot on August 7 called Raising Fame. It’s from Authentic Entertainment LLC — the same production house that brought you TLC’s beauty-pageant babies series, Toddlers & Tiaras, and its spinoff, Here Comes Honey Boo Boo — as well as TLC’s upcoming competing kiddie cheerleaders series, Cheer Perfection. Raising Fame is about teen girls who’ve moved to Los Angeles with Mom, seeking fame. Read More »