TV Land’s first original scripted series, Hot in Cleveland, is quickly amassing episodes. The hot sitcom just received a 22-episode third season pickup by TV Land. Production on the new season will begin in the summer. After a scorching debut with 4.8 million viewers tuning to the series premiere last June, Hot in Cleveland continues to be a hit for TV Land, averaging 3.2 million viewers, 1.6 rating in TV Land’s target adults 25-54 demographic. The comedy also has earned the cable network its first major awards recognition: 2 SAG Award nomination and a win for co-star Betty White. Meanwhile, there is no word yet on the fate of TV Land’s second original series, sitcom Retired at 35, which launched last month.
EXCLUSIVE: After more than three decades, former Mary Tyler Moore Show sparring partners Mary Tyler Moore and Betty White are about to go another round. Moore has been tapped to guest star in the Jan. 19 second-season premiere of White’s TV Land sitcom Hot in Cleveland. Details on Moore’s role are being kept under wraps, but a Cleveland source hints that she will be involved in the story line that saw White’s caretaker character Elka get arrested in the season 1 finale. (Maybe she’ll be the judge presiding over her case?) This will mark the first time the comedy legends have appeared on screen together in 33 years. Cleveland – which averaged a record-shattering 4.7 million cume total viewers in its first season – was renewed in July for a 20-episode second season. Stay tuned for details about Ausiello’s new TV-centric website, set to launch in early 2011.
The Saturday Night Live-flavored ESPY Awards, hosted by Seth Meyers and featuring current SNL cast member Andy Samberg and alum Will Ferrell, averaged 2.6 million viewers from 9-11:30 PM last night. The awards’ 18-49 audience was 1.7 million, which is up 30% from last year, when the ESPYs ran on Sunday. Meanwhile, the fifth season premiere of USA Network’s Psych at 10 PM posted a 15% gain in adults 18-34 from last season’s premiere, which aired behind the network’s older skewing dramedy Monk. In total viewers, Psych (3.7 million), was down 8% year-to-year. Elsewhere on cable in the 10-11 PM hour, TV Land’s Hot In Cleveland (3.0 million)held stead, while Comedy Central’s Tosh.0 (2.2 million) slipped a bit from its all-time high (2.4 million) last week.
Here is Dinner For Schmucks stars Steve Carell and Paul Rudd spoofing LaBron James’ The Decision on the ESPY Awards:
TV Land has picked up Hot in Cleveland for a second season some 3 episodes into the breakout sitcom’s freshman run. The cable network has ordered 20 new episodes, which will begin production in the fall with a launch tentatively scheduled for January 2011. Valerie Bertinelli, Jane Leeves, Wendie Malick and Betty White will return as regulars on the show, created/showrun by Suzanne Martin and executive produced by Martin and Hazy Mills Prods.’ Sean Hayes and Todd Milliner. “We are so excited that Hot in Cleveland was embraced by viewers in such a big way,” said TV Land president Larry W. Jones. “We absolutely love the show and can’t wait to see what hilarious new experiences these characters will encounter in the next 20 episodes.”
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