Television is where it’s at. That’s a refrain that I’ve heard not only – and not surprisingly – from the TV execs on the ground here in Cannes as Mipcom revs up, but also one I heard from movie execs when I was in Los Angeles last week. With fewer mid-range budget pictures being made by the studios and tentpoles trying to establish the stars of tomorrow from a well
of unknowns, marquee names are increasingly looking to the small screen for traction in global event-style programming. Even Cannes Film Festival fixture Harvey Weinstein will grace the Croisette again this year when he unveils The Weinstein Co’s new TV slate on Tuesday. In the meantime, minis and limited series are all the rage. In just the past week, NBC picked up The Slap, an eight-episode limited series from Brothers & Sisters’ Jon Robin Baitz and Universal TV-based Walter Parkes and Laurie MacDonald based on the award-winning Australian short-form. And, Fox and FX Networks moved into the long-form event programming arena, teaming for a new production unit that will supply the sibling networks with high-profile limited and miniseries.
NBC this summer announced its plans for a live broadcast of The Sound Of Music from Smash executive producers (and Oscar show producers) Craig Zadan and Neil Meron. In a TV universe steadily taken over by time-shifted viewing, sports and event programming’s importance is on the rise. A U.S. TV exec told me on Sunday they wouldn’t be surprised if star-studded primetime event TV started to resemble the days of yore with miniseries becoming the must-see appointment, non-DVR wave of the future.
A movie exec in LA lamented to me last week the lack of film roles for serious actors who are mid-career. But Kevin Costner’s Emmy-winning turn in hit History miniseries Hatfields & McCoys had the knock-on effect of reinvigorating the star’s career, scoring him some key roles in major Hollywood features. “Everyone wants miniseries from networks to cable companies. You can drop a star into a mini giving them back-end potential… and there’s less pressure than with a feature if it doesn’t open at $30M,” a TV exec says. Not so coincidentally, A+E Networks’ president of entertainment and media Nancy Dubuc, riding high after Hatfields & McCoys, is in Cannes this week to deliver a keynote address. Read More »