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Huffington Post Introduces OWN Section

By | Thursday November 1, 2012 @ 9:47am PDT

New York, New York – November 1, 2012 – The Huffington Post Media Group and OWN: Oprah Winfrey Network today launched HuffPost OWN a new section on The Huffington Post website providing practical advice and ideas to help users find motivation, inspiration and fulfillment.

HuffPost OWN will include selections from this year’s list of Oprah’s Favorite Things from O, The Oprah Magazine’s Holiday O List, featured in the December issue, one of the most popular and recognized traditions of the Oprah Winfrey brand. The site will also exclusively feature Favorite Things trivia, a video montage of the best Favorite Things moments from “The Oprah Winfrey Show” and an inside look at celebrity gifts that Oprah added to her Favorite short list.

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AOL And Huffington Post To Launch Streaming News Service

By | Thursday February 2, 2012 @ 1:42pm PST

If you’re already overwhelmed by the amount of online video, just wait: AOL will introduce its ad-supported HuffPost Streaming Network on the Web this summer with 12 hours of original news and commentary each weekday — rising to 16 hours by the end of 2013. HuffPo founding editor Roy Sekoff, who’ll over see the venture, tells me that viewers can watch the service live, or on a VOD basis although there won’t necessarily be scheduled shows. His goal is to go with the flow of what’s “buzzy and talked about” in the course of the day. “We’re the video manifestation of the Huffington Post,” he says. He also expects it to be more timely than the content on most of YouTube’s new channels. “They want more evergreeny stuff,” he says. Still, Sekoff says, “we’re not about the scoop. We’re about the conversation afterward.” Sekoff will oversee about 100 people working exclusively on HPSN, but other reporters at AOL will contribute. At the start, eight hours of daily programming will emanate from New York with the rest coming from Los Angeles. No word on how much AOL plans to spend on the operation, or what kinds of ad arrangements it will make. Sekoff hopes to land five or six founding sponsors, “premium brands who want to take a leap of faith” much the way Budweiser did with ESPN. The announcement comes almost exactly a year after AOL announced its agreement … Read More »

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AOL Chief Tells Analysts That Flat Traffic Growth Is “Up For Us”: UBS Confab

You see, AOL’s numbers had been ”artificially pumped up” by “bad distribution deals,” AOL CEO Tim Armstrong told analysts at the UBS Annual Global Media and Communications Conference. Now that the company is unwinding those deals, ”flat is actually up for us.” Armstrong says that he has three main priorities: increase AOL’s unique visitors, boost display advertising, and find ways to generate cash from the company’s growing Patch local news service. Armstrong plans to invest in Patch and the Huffington Post, which he says both will benefit from political advertising in 2012. “Everyone reads the Huffington Post in D.C.,” he says. Investors are skeptical about AOL’s prospects especially following the departure of several top executives; its shares are down nearly 39% in 2011. Armstrong says that “you may not like the strategy” AOL has. ”But we have a strategy.”

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AOL Original Programming Push Includes Series From Jennifer Lopez & Mark Burnett

AOL unveiled its slate of original programming today featuring more than 15 Web series targeting specific audience demographics in partnership with the likes of Jennifer Lopez’s Nuyorican Productions (Tiger Beat Entertainment), Mark Burnett (CliffsNotes Films) and Vuguru (Little Women, Big Cars). Each series will be programmed and distributed across AOL Huffington Post Media Group sites and many will be produced in-house at AOL Studios in Los Angeles and New York; some go live today and others will be rolled out over time. Here’s the slate: Read More »

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