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RATINGS RAT RACE: NBC Wins With ‘Dateline’, CBS’ ‘I Get That A Lot’ Soft

By | Saturday December 18, 2010 @ 10:01am PST
Nellie Andreeva

Guess who started winning nights in the 18-49 demo this season? After going without a nightly victory outside of football-fueled Sunday until Monday, NBC won 2 nights this week, Tuesday and Friday. NBC has been helped by other networks airing repeats heading in to the holidays. Last night, NBC was the network with most first-run programming, 2 hours. The other original offerings on the night were CBS’ half-hour reality special I Get That a Lot and ABC’s newsmagazine 20/20. The two-hour Dateline (1.4/4 in 18-49, 6.4 million) drew its largest audience and matched its best demo number since Oct. 8 to rank as the most watched program of the night. Meanwhile, CBS’ rerun of Frosty the Snowman (1.6/6, 5.6 million) at 8:30 PM was the highest-rated program of the night in the demo. It was followed at 9 PM by Frosty Returns (1.4/5, 5.2 million), which tied Dateline for second place in 18-49. But CBS’ celebrity special I Get That a Lot (1.0/3, 3.4 million) that did very well in its initial run on CBS, barely registered in its return last night. For the night, NBC, which aired a Minute To Win It rerun at 8 PM (1.0/4, 4 million)  averaged a 1.3/4 in 18-49 and 5.6 million viewers, followed by CBS (1.2/4, 5 million), which aired a Blue Bloods rerun at 10 PM (0.9/3, 5.4 million), and ABC (1.1/4, 4.1 million). Fox re-ran the Ice Cube feature Are We Read More »

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Funny Or Die Viral Video Becomes Hot Reality Series Concept

Nellie Andreeva

Everyone has been wondering where the next big reality format idea would come from. Funny or Die video is throwing its hat into the ring, generating a lot of buzz in the unscripted marketplace with a viral video starring singer Jewel.

Titled Undercover Karaoke with Jewel, it was posted on the comedy site on Wednesday and generated 2.5 million views in its first 3 days. It features Jewel disguised as a mousy-looking, mild-mannered businesswoman who has a Susan Boyle moment when she performs some of her signature songs to a dumbfounded audience at a local karaoke bar. I hear the Funny or Die team, including the video’s creator Eric Appel, are out there with a concept for a reality show based on the hit video, which would feature music stars from the past 4 decades going undercover to places where comedic situations will ensue, showcasing their talent. There has been a lot of interest in the idea and I hear it is being pitched to a number of networks this week. But I hear that the video has also spurred a slew of other pitches, with the networks getting a lot of calls in the past few days from producers shopping similar ideas. CBS has had success in the past year with reality projects about well-known people going undercover: its hit freshman series Undercover Boss and series of specials I Get That A Lot.

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