Check Out Our New Look

‘I Just Wants My Pants Back’ Fans Besiege Viacom Offices As Producers Continue To Shop Canceled MTV Series

By | Monday June 11, 2012 @ 3:00am PDT
Nellie Andreeva

Fans of MTV’s I Just Want My Pants Back took to the network’s offices in New York and Los Angeles last Wednesday to protest the recent cancellation of the praised comedy series. They were carrying some 500 pairs of jeans/pants mailed in by unhappy fans from around the country. Meanwhile, the producers of the series are still talking to TV networks and streaming services about picking Pants up.

Related: Doug Liman Reacts To ‘I Just Want My Pants Back’ Cancellation: “I’m Not Done Fighting’

At both the Los Angeles and New York buildings of MTV parent Viacom that house the network’s offices, the fans were stopped by security. In LA, they were eventually escorted to the mailroom where MTV head of programming David Janollari accepted the pants, which protesters said represent the impact the show has had on them. Fans also draped some of the pants over the Viacom sign and front lawn outside of the building. In New York, the pants did finally make their way to the office of MTV’s music group chief Van Toffler. The “save the show campaign” also includes an online petition and fans sending emails to MTV executives. Among its supporters is MTV’s Jersey Shore star Snooki.

Comments (10)

Doug Liman Reacts To ‘I Just Want My Pants Back’ Cancellation: “I’m Not Done Fighting’

By | Thursday May 17, 2012 @ 5:43pm PDT
Nellie Andreeva

A day after MTV‘s surprising cancellation of freshman comedy I Just Want My Pants Back, the series’ driving force, executive producer/director Doug Liman says the news still hasn’t sunk in because no one at the show saw it coming. “They were so bullish on the show. MTV’s (head of programming) David Janollari told me that for an executive, this kind of shows come only a few times in a career. This was a month ago.”

Related: MTV Cancels ‘I Just Want My Pants Back; Comedy Series Looks For New Home

Liman said that his team was already working on Season 2 when the cancellation news came. “When the head of the network tells tells you how passionate he is and that he is bringing back the show, and when the studio tells you how profitable the show is, you start to work on next season.”

“I’m no stranger to disappointment,” he added, pointing out how the Sundance film festival passed on his cult 1996 movie Swingers. He also noted that he’s worked on shows that didn’t work and has accepted their demise. But Pants was different. “It’s really upsetting, not only because of how hard we worked but because of the way the series was received — it was one of MTV’s best reviewed shows ever. It also had solid ratings given its 11 PM slot. When a show works like this you don’t cancel it, it makes no sense.” Read More »

Comments 43

Comedy Series ‘I Just Want My Pants Back’ Cancelled By MTV, Looking For New Home

By | Wednesday May 16, 2012 @ 4:22pm PDT
Nellie Andreeva

I Just Want My Pants Back CancelledMTV‘s comedy series I Just Want My Pants Back will not be coming back for a second season. The project, based on the book by David Rosen, launched to critical praise and strong ratings, which trended down throughout its run. “We’re proud to have aired I Just Want My Pants Back, with its impressive creative pedigree and talented group of actors,” MTV said in a statement. “Many factors go in to determining renewals, however, and ultimately, we decided not to move forward with an additional season of Pants.”

I hear one of the factors that played into MTV’s decision is the network’s large inventory, including upcoming series  Inbetweeners, Craig Wright’s Underemployed, Zach Stone in Gonna Be Famous starring young comedian Bo Burnham, and returning shows Awkward and Teen Wolf. I Just Want My Pants Back hails from Doug Liman and Dave Bartis’ Hypnotic and Universal Cable Prods. I hear they will likely shop the show to other networks. Described as an youthful romantic dramedy set in New York City, Pants, which was adapted for TV by Rosen, centers on 22-year-old Jason Strider (Peter Vack) and his friends who grapple with dating, romance and becoming adults. This has been a passion project for Liman who had worked on it for years. It was originally developed for NBC through UMS where Hypnotic was based.

Comments 77

The End Of Producer Cards In TV? MTV Moves Logo Cards From End Of Shows

By | Monday December 19, 2011 @ 3:42pm PST
Nellie Andreeva

The time of full-screen, slow-moving end credits on TV shows is long gone and forgotten as TV networks, in face of increased competition, are constantly looking for new ways to keep viewers from flipping the channel at the end of a program. Today, end credits roll at light speed while a teaser for the series’ next episode or the network’s show that is coming up plays. Now MTV  is taking aim at production companies’ logo cards that normally run after the end credits, visually separating one show from the next. The cable network is moving all logo cards from end of show to the third break where they will appear before the episode’s fourth act.

The new policy has already been implemented on Teen Mom 2 and last week’s Real World special and is being enforced for all upcoming series, including the fifth season of Jersey Shore and new docu-series Caged. The first scripted series to comply with the new rules is new comedy I Just Want My Pants Back, which premieres on Feb. 2. Because the spots for the producers’ logo cards are specified in their contracts, MTV technically has to have their blessing for the move. There had been speculation that not all producers are happy about the new initiative, with rumors that Pants executive producers Doug Liman and Dave Bartis have opted to pull the card for their Hypnotic banner over the proposed relocation. Sources close to the … Read More »

Comments 49

VMAs Score MTV’s Biggest Audience Ever

By | Monday August 29, 2011 @ 2:35pm PDT
Nellie Andreeva

Beyoncé Pregnancy Affects ‘A Star Is Born’
Lady Gaga’s male alter ego and Beyoncé’s newly revealed baby bump boosted last night’s 2011 Video Music Awards to a record-breaking 12.4 million total viewers, the largest audience ever for MTV. In the network’s target persons 12-34 audience, the VMAs delivered a 10.8 rating (8.5 million), making it MTV’s most-watched telecast of all time in the demo. Versus last year’s show, the VMAs were up 8% with  persons 12-34 and 9% with total viewers. The 2011 VMAs now rank as the No. 1 cable telecast of 2011 with persons 12-34 and the No. 1 non-sports cable telecast of 2011 with total viewers. Read More »

Comments 26

MTV Picks Up ‘I Just Want My Pants Back’ To Series

Nellie Andreeva

EXCLUSIVE: MTV has picked up drama pilot I Just Want My Pants Back to series, the latest addition to the cable network’s rapidly expanding portfolio of scripted original series. The project, based on the book by David Rosen, is a co-production with Doug Liman and Dave Bartis’ Hypnotic and Universal Cable Prods. Described as an youthful romantic dramedy set in New York City, Pants, which was adapted for TV by Rosen, centers on 22-year-old Jason Strider and his friends who grapple with dating, romance and becoming adults. This has been a passion project for Liman who had worked on it for years. It was originally developed for NBC through UMS where Hypnotic was based. Through their relationship with UCP where they executive produce USA’s Covert Affairs, Liman and Bartis brought the script to the studio. It was then taken to MTV, which greenlighted it to pilot with Liman directing, his first pilot directing gig in more than 3 years. In addition to directing the pilot and executive producing the series, Liman will direct several more episodes. In the end, Pants “found its right home,” MTV’s head of programming David Janollari said. “It has an amazing, authentic 20-something voice, feels contemporary and relatable and will connect with our audience.”

This marks UCP’s first series for a non-NBCU … Read More »

Comments (4)

MTV Greenlights ‘Pants’ Drama Pilot From Universal Cable Prods. & Doug Liman

Nellie Andreeva

MTV has greenlighted for production I Just Want My Pants Back, a drama pilot based on the book by David Rosen, which will be directed by Doug Liman. The project, from Liman and Dave Bartis’ Hypnotic and Universal Cable Prods., marks the first pilot order from an outside network for UCP, which has been ramping up development for unaffiliated cable networks in the past 6 months under SVP Maira Suro. It also falls under a two-year overall deal that Hypnotic has signed with UPC. Read More »

Comments (3)