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‘Black Swan’ Sets Fox Searchlight Record; ‘Tangled’ Now Tops ‘Harry Potter 7A’ For #1

SUNDAY AM: First weekend I’ve slept past 8 AM in what feels like forever. But this is Hollywood’s lone box office break for big movies before the end of the year, and the 2nd slowest grossing weekend of the year (since the Fri-Sat-Sun post-Thanksgiving is usually a turkey). But a lot of specialty films had their debuts or expansions including Fox Searchlight’s drama Black Swan from Darren Aronofsky starring Natalie Portman (18 theaters in 8 cities — NY, LA, Boston, Chicago, San Francisco, Washington DC, Dallas, Toronto). It had Friday’s best per screen average with $23,660, and the studio knew it was overperforming when Friday’s matinees were double the per screen average of Aronfsky’s previous The WrestlerBlack Swan grossed $1.3M with a gross per theater average of $77,459, setting an all-time record for Fox Searchlight. (More than Juno, Slumdog MillionaireSideways, and Little Miss Sunshine all of which were in fewer theatres.) The drama also is the 2nd highest opening of a limited release for 2010, passing The Kids Are All Right and now only behind The King’s Speech.

Also for Fox Searchlight, there is Danny Boyle’s 127 Hours with James Franco (433 theaters for a gross per screen average of $3,695), The King’s Speech from The Weinstein Co (6 theaters) with another terrific gross per screen average of $54,312. Roadside Attraction release I Love You, Phillip Morris starring Jim Carrey scored $18,886 gross a screen in 6 theaters for its opening. “Considering the behemoth that is Black Swan, who took away a nice chunk of our hipster, gay and specialty audience, we think we came through with shining colors,” a Roadside exec tells me. Roadside and its partner on the release,  Liddell Entertainment,  are spending a fraction of what, say Fox Searchlight or The Weinstein Co is spending. Magnolia’s drama thriller All Good Things (2 theaters), directed by Andrew Jarecki, debuted with a gross per screen average at NYC’s Paris and Angelica of $20K. But the movie has already made millions on VOD and is on its way to becoming Magnolia’s most successful on that platform. “There is a giant section of America that doesn’t have access to these types of films,” said a Magnolia rep. “The VOD/Theatrical model is alive and very well and these numbers proves that clearly. Many wonder how VOD will affect theatrical – this opening shows that it can lead to success for both. The VOD acts as a sneak and word of mouth tool and theatrical numbers reflect that.”

The good news is that the marketplace expanded for all of these films because the adult audience still feels underserved. Also in theaters are Summit Entertainment’s Fair Game (436 theaters), and Waiting for ‘Superman’ from Paramount Vantage [85 theaters]. Most are platforming for awards season, but none are cracked the Top 10 this weekend. Fair Game added screens but still came in behind Black Swan which looks to gross a phenomenal $300K for Friday, so figure about $1 million for the weekend. On the other hand, the expansion of 127 Hours still can’t get it to hang with the big boys.

As for the major studios, only Rogue/Relativity’s martial arts western The Warrior’s Way stealth-opened semi-wide in 1,622 theaters. I never saw a single trailer or TV ad for it anywhere. No matter: it’s a bomb with the production budget at $42 million and independently financed thanks to international superstar Dong-gun Jang. It was distributed in the U.S. as a rent-a-system deal by Relativity. With a CinemaScore of “C-”, the studio claimed today, “The opening results, while modest, didn’t fall far below expectations as the campaign and spend were very targeted.” According to exit polls, 35%/65% were under/over age 25, with 65% of moviegoers male. But it was a very diverse audience with 27% Asian, 23% African-American, 20% Caucasian and 20% Latino. Among holdovers, this weekend should have seen even steeper drops since a week ago was the day after Thanksgiving and the biggest moviegoing day of the year. But 3 of the 4 opening pics badly underperformed. Disney’s Tangled finally surged past Warner Bros’ Harry Potter And The Deathly Hallows which continues to dominate the overseas marketplace, grossing an estimated $54.4M in 62 territories for an international cume to date of now $469.1M and a global cume of $713.3M.  Disney’s 50th animated toon took in $26M this weekend from 15 territories representing 35% of the international market. With Tangled now hitting a domestic cume of $96.5M and overseas total of $45.8M, the new global cume is $142.3M:

1. Tangled (Disney) Week 2 [3,603 Theaters]
Friday $5.1M, Saturday $9.9M, Weekend $21.5M (-56%), Cume $96.5M

2. Harry Potter/Deathly Hallows (Warner Bros) Week 3 [4,125 Theaters]
Friday $4.8M, Saturday $7.4M, Weekend $16.7M, Cume $244.2M Read More »

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Hot Trailer: ‘I Love You Phillip Morris’

By | Thursday October 21, 2010 @ 9:23am PDT
Mike Fleming

Here is a new redband trailer for I Love You Phillip Morris, the film that will be released December 3 by Roadside Attractions. The subversive comedy evident in Glenn Ficarra and John Requa’s comedy script Bad Santa were missing from earlier promotional materials on the film. They are evident in this trailer, which will at least take pressure off Universal’s The Dilemma.

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Golden Globe: Cold Category Is Hot Again

Pete Hammond

Here’s news: awards consultants tell me that the Hollywood Foreign Press Association is relaxing its rules slightly this year in order to  encourage distributors to choose the category they feel their movies belong in. But, of course, the HFPA still reserves the ultimate right to make the final decision as they always have. (In other words, don’t inappropriately enter the comedy/musical race just because you might have a better shot there.) Although most movie jockeying now is for Oscar contention, there’s an intense race forming already in the Golden Globe’s Comedy or Musical categories for Best Picture and Best Actor/Actress.

More than ever, studio awards consultants I talk to seem to be specifically targeting these categories once considered also-rans. But now they’re stepping stones toward gaining Oscar traction. Say what you will about the Hollywood Foreign Press Association (and many do), it is still one of the few awards-giving organizations to make a distinct split between Drama and Comedy. And Hollywood loves that. Because the Globe pickers have opened up opportunities for campaigns to make a dent in the season and draw significant notice to movies that might not necessarily be on the top of the Best Picture Academy list.

Last year, the ultimate winners in these categories — The Hangover for Best Picture Comedy or Musical, Robert Downey Jr  in Sherlock Holmes for Best Actor Comedy/Musical, and Meryl Streep in Julie and Julia for Best Actress — did not repeat their feats at … Read More »

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Jim Carrey Film ‘I Love You Phillip Morris’ Finds Buyer And Gets December 3 Release

Mike Fleming

EXCLUSIVE: Roadside Attractions and Liddell Entertainment have acquired U.S. and Canadian rights to I Love You Phillip Morris. Written and directed by Glenn Ficarra and John Requa, the fact based film stars Jim Carrey as a married conman who falls in love with his cellmate—Ewan McGregor—and commits all kinds of crazy misdeeds like breaking out of Texas prisons four times, to be with his lover. Roadside Attractions has set a December 3 release date.

The deal closely follows an announcement by Roadside Attractions and Liddell that they completed an acquisition of the Alejandro Gonzalez Inarritu-directed Biutiful, which confirmed a story Deadline broke on August 10. Biutiful will also be released in December.

The deal ends a prolonged odyssey for I Love You Phillip Morris to find its way to movie screens here. Financed by Luc Besson’s EuropaCorp, the film premiered at the 2009 Sundance Film Festival and opened on schedule internationally, grossing around $17 million. Besson’s hopes to see the film get a simultaneous domestic release turned into a nightmare. The film’s original distributor, Consolidated Pictures Group, missed the original February 12 release date, and two other slots–March 26 and April 30–were also scratched.

While the upstart company made a Canadian distribution deal with Alliance and floated in the press a plan to platform the film July 30 and release it wide on August 6, Besson and producers Andrew Lazar and Far Shariat … Read More »

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