UPDATED: Twentieth Century Fox‘s Ice Age 4: Continental Drift doesn’t open in the U.S. until July 13th. But the 3D toon already earned $78M from its international opening weekend. It was playing on 9,505 screens in 34 markets where it was #1 everywhere.(It was #1 from previews alone in the UK where it doesn’t officially open until July 13th.) ”An absolutely extraordinary opening weekend,” a Fox exec gushed. Highlights included: industry’s biggest opening weekend ever in Argentina, Colombia, Peru, Central America, and Chile; industry’s biggest animated opening weekend ever in Norway, Sweden, Ecuador and Bolivia; biggest Fox opening weekend ever in Mexico and Brazil. This coming week, 14 new markets (19 countries) open, including Germany and Holland, followed by an additional 16 markets (29 countries) day & date with the U.S., including UK and Russia. South Korea and India release on July 26th and 27th respectively, then Italy on September 28th.
Fox is quick to note that this release has fewer than half the screens and markets of the day & date release of Ice Age 3 back in July 2009. And an even smaller percentage (less than 50%) of international market share releasing this weekend. So overall comparisons to the opening weekend of Ice Age 3 will be made on a territory by territory basis. In addition, this late June opening weekend puts many of days outside of summer school holidays in France, Belgium, Mexico, Brazil, Argentina, etc. Results include:
Mexico: On Thursday it opened #1 in the market with 71% of share for the 2nd highest opening day ever for Fox (behind IA3 which opened on a holiday Friday). Cume to date is $13.7M from 2,516 screens. This is Fox’s biggest opening weekend ever, and the industry’s 3rd highest opening ever. Pic had 72% market share.
France: On Wednesday it opened #1 in the market. Best opening day of 2012 and 2nd best animated opening day ever after Ice Age 3. Cume to date is $11.8M from 1,072 screens. Debut had 3D about 55% of the total. This was the biggest industry opening weekend of 2012, better than Avengers.
Brazil: Cume to date $6.8M from 1,010 screens for #1 and Fox’s biggest opening weekend ever.
Australia: On Thursday, it opened #1 in the market with cume to date of $2.3M including Queensland previews. This weekend school holidays are in 90% of the Australian market. Cume to date $6.4M from 580 screens for #1 and 83% of Ice Age 3, which opened during nationwide school holidays.