It looks like Fox has officially pulled the plug on sketch comedy series In The Flow With Affion Crockett after a low-rated summer run. The project, executive produced by Jamie Foxx, was picked up straight-to-series and originally slated for midseason. It was pushed a couple of times until it finally launched in mid-August, drawing a 1.0-1.2 demo rating for its first season. The move comes a couple of days after Fox closed a deal to bring back its signature 1990s sketch comedy series In Living Color.
What do American Idol, Dancing With the Stars, Survivor, Who Wants To Be a Millionaire, Hell’s Kitchen, Big Brother, So You Think You Can Dance, America’s Got Talent and Wipeout have in common? They are broadcast TV’s biggest reality franchises of the past decade. And they all launched in the summer. Summer used to be a time for the networks to try out innovative reality formats that had never been done on the Big 4 broadcast nets (ballroom dancing or singing competitions, shows about castaways on an island or strangers locked in a house) or had been gone from primetime for a long time (game shows). Now the broadcast networks are throwing on retreads of over-exposed formats from June through August, so it’s no surprise that nothing has stuck since Wipeout launched on ABC in June 2008. A slew of newcomers came and went over the past three months: ABC’s Expedition Impossible, Take the Money & Run, Karaoke Battle USA and 101 Ways To Leave a Game Show; CBS’ Same Name, NBC’s Love In the Wild and the similar It’s Worth What?; and Buried Treasure on Fox. The only new offering on broadcast to show a pulse this summer was ABC’s Extreme Makeover: Weight Loss Edition, helped by a solid lead-in and the fact that it is an offshoot of a popular franchise. Things looked as bleak on the scripted side, with ABC’s Combat Hospital, Fox’s sketch comedy In the Flow With Affion Crockett and NBC’s burnoff Love Bites barely registering.
NBC won the ratings race last night in total viewers and adults 18-49 with Sunday Night Football, but by how much we won’t know until final ratings are released tomorrow. The usually reliable metered markets overnights for last night exclude major markets because of Hurricane Irene-related power outages. In the not-time-zone-adjusted fast nationals, SNF’s preseason game between the New Orleans Saints and Oakland Raiders currently runs behind last week’s fast nationals, but the fast nationals numbers for last night have also been impacted by local hurricane coverage preemptions and will undergo significant adjustments. CBS’ Big Brother (2.9/9 in 18-49) was down 9% from last Sunday. ABC’s 20/20 The Sixth Sense (1.6/4) was up 23%, while Fox’s sketch comedy In the Flow with Affion Crockett (1.0/2) was down 9%. We’re still waiting to see numbers for MTV’s VMA Awards.
UPDATED: NBC is poised to win Sunday night in adults 18-49 and total viewers with its first NFL preseason game, which pitted San Diego against Dallas. In the non-time-zone-adjusted fast nationals, the game drew a 3.3/9 in 18-49, up 6% vs. the fast nationals for the corresponding game last year. Fox’s sketch comedy In the Flow With Affion Crockett (1.2/3), which followed a Family Guy rerun (1.7/5) at 9:30 PM, was down a tenth from the show’s debut last week, when it also followed a Family Guy rerun but at 9 PM. CBS’ Big Brother (3.3/10, 8.8 million) posted season highs in total viewers and key demos, but those may not hold as the network’s fast nationals were inflated by NFL pre-emptions. In its Sunday debut, a rerun of CBS’ The Good Wife managed a 1.0/3 to tie a rerun of Fox’s comedy Bob’s Burgers as the two lowest-rated programs of the night in 18-49. ABC aired a new ABC News special, The Sixth Sense: Letters From the Grave (1.4/4), which generated summer highs for the network in total viewers and all key demos.
Fox’s sketch comedy series In the Flow With Affion Crockett, originally slated to premiere in midseason, had a quiet launch last night with two back-to-back episodes at 9 PM (1.3/3 among adults 18-49) and 9:30 PM (1.0/3), ranking below the repeats of The Simpsons (1.4/4) and Family Guy (1.7/5) that preceded them. ABC’s I.AM.FIRST: Science Is Rock ‘N Roll special was down 60% from what an America’s Funniest Home Videos rerun averaged in the 7 PM hour last week and probably dragged down the CMA Music Festival (1.6/5, 7 million viewers). The music special was down from last year’s telecast, which aired on Sept. 1 (Wednesday). However, total audience-wise, the festival was up by 1 million viewers. Because of a PGA Championship overrun (1.7/6), CBS’ lineup slid by more than an hour. 60 Minutes (2.0/6) kicked things off at 8:05 PM, followed by Big Brother (2.5/6), which was down 14% from last week, and Same Name (1.5/4), which gave up some of the gains it posted last week, down 6%. CBS (1.9/5, 7.3 million) still easily won the night in both 18-49 and total viewers. NBC again aired back-to-back episodes of The Marriage Ref, both averaging a 0.9/2. The first one was flat and the second down a tenth from last week.
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