The stock is up more than 19% in after hours trading following a Q2 report that appears to have reassured investors who feared that smartphones and tablets don’t have enough screen space for ads. Facebook says that mobile ads accounted for 41% of the total ad sales in the quarter, a big jump from 30% last year. The company generated $333M in net income, up from a $157M loss in the period last year, on revenues of $1.81B, +53.1%. The revenue number was well ahead of the $1.62B that analysts anticipated. And adjusted earnings at 19 cents a share beat forecasts for 14 cents. CEO Mark Zuckerberg drove home the main message, saying, “The work we’ve done to make mobile the best Facebook experience is showing good results and provides us with a solid foundation for the future.” Ad sales accounted for 88% of Facebook’s revenue, and were up 61%. The company saw $214M from payments and other fees, +11%. While the report has little detail about particular sources of income, the company says that it introduced video for Instagram in Q2, and 5M videos were uploaded in the first 24 hours.
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That’s what actors David Koechner (Anchorman 2) and Harlan Williams (Half Baked) are claiming to have created with the social media platform’s new video tool. Twitterers have taken to the new function since Instagram introduced it last month. As with Twitter‘s 6-second looping video Vine app, Hollywood marketers are exploring ways to exploit the promo potential in its 15-second video capability starting with Open Road, who jumped ahead of the competition with yesterday’s Jobs Instagram trailer. Koechner and Williams may or may not be “first” Instagrammers on the block to string together a narrative story told entirely in quarter-minute sequences, but they may be the first to partner with producers (Karen Lucey from Off the Record Media and Steve Barnett), develop a script with two additional writers (Joe Homokay and James Penland), and carefully compose 8 15-second sequences of footage into a two-parter tale. The bud cop story shot on iPhones is dubbed Steady and Shakes. Check out the first segment via Koechner’s Instagram page: Read More »
Open Road is boasting the first-ever Instagram movie trailer with its new 15-second social media spot for Jobs, starring Ashton Kutcher as Apple co-founder Steve Jobs. It trumps the blink-and-you’ll-miss-it 6-second blitz of Twitter‘s Vine app, which just … Read More »
The popular photo-sharing smartphone app now also will handle 15-second videos, and include an image stabilization feature for iPhones that “will change video forever,” Instagram CEO Kevin Systrom says. In a brief demonstration at the announcement today, he showed … Read More »
Netflix, Instagram and Pinterest services in the Northeast were interrupted last night when Amazon’s Elastic Compute Cloud in Northern Virginia went offline because of severe thunderstorms, Forbes reports. Amazon EC2 servers handle web traffic for … Read More »
The cash and stock deal is the biggest to date for the social network colossus, and gives it one of the most popular smartphone photo sharing apps. After just two years, Instagram has about 30M users, almost all … Read More »