Pantelion Films’ Instructions Not Included today becomes the highest grossing Spanish Language film ever released in the U.S., according to distributor Lionsgate. With this weekend’s estimate of $3.38 million, the breakout family comedy/drama has a cume of $38.567M in its 5th weekend at the American box office. Starring and directed by Eugenio Derbez, the pic has passed Pan’s Labyrinth‘s $37.6M as the new record holder. It’s also the 4th biggest grossing foreign language film ever in the U.S., behind only Crouching Tiger, Hidden Dragon (Taiwan), Life is Beautiful (Italy), and Hero (China). Meanwhile, Instructions Not Included has yet to be released in Canada. Word of mouth spread due to its ‘A+’ CinemaScore, and Instructions Not Included expanded its U.S. run to target crossover audiences. Made for a $5M budget and acquired by Pantelion, it was the big story coming out of Labor Day Weekend for the best-ever domestic debut for a Spanish language film. Pantelion Films is a joint venture between Lionsgate and Mexico’s media powerhouse Televisa with plans for 8-to-10 films per year.
Specialty Box Office: ‘Instructions Not Included’ Shatters Spanish Language Record In Slow Holiday Weekend
Brian Brooks is a Deadline contributor.
UPDATE, 11:50 AM: Lionsgate/Pantelion’s Instructions Not Included scored a Spanish-language first, shattering the Specialty Box Office with a $10 million gross in 347 theaters. The comedy-drama directed by Eugenio Derbez handily won the holiday weekend’s numbers among limited releases, including a spectacular $28,818 average. It placed fifth in the overall box office chart.
Film Arcade‘s Afternoon Delight also proved to have newcomer seduction, grossing just over $37K over the holiday weekend with a four-day PSA of $18,504. Noted Film Arcade this weekend: “We’re thrilled with the opening of Afternoon Delight and are particularly excited about the fantastic reception the film is getting from women. Jill Soloway directed a provocative film and following this strong start we’ll be aggressively expanding the release throughout the country.”