Highlights: Godzilla (WB) lords over China with $38.4M open; Edge Of Tomorrow (WB) stilil sharp with $37.3M; Maleficent (DIS) adds $37.2M; How To Train Your Dragon 2 enters 28 markets with $24.4M (total $26.1M); X-Men: Days Of Future Past (FOX) flies over $450M; The Fault In Our Stars (FOX) shines with $16.1M; 22 Jump Street cops to $7M; Noah (PAR) enters Japanese waters, crosses $250M; More…
UPDATE, 3:44 PM, PT: Final numbers are in for Sony’s 22 Jump Street, Fox/DreamWorks Animation’s How to Train Your Dragon 2, Tom Cruise’s sci-fi actioner Edge of Tomorrow and Godzilla, Fox’s The Fault in Our Stars and X-Men: Days of Future Past, Universal’s A Million Ways to Die in the West and Neighbors, and the festival fave Boyhood, the animated Rio2, the Viggo Mortenson, Oscar Issac thriller Two Faces of January and local Spanish hit, Spanish Affairs, Paramount Pictures’ Noah in Japan and more.
UPDATED SUNDAY, 4:02 PM PT: This was largely a Hollywood holdover weekend with some new market plays and only one major new entry. Of the Top 15 movies internationally, three were from offshore: Korean action thriller A Hard Day in its 3rd frame, Korean action noir For The Emperor in its 1st frame and Hong Kong’s Overheard 3. This is of course the first weekend of full-on World Cup action, which in Asia is not as all-consuming as in Europe. That’s despite Korea and Japan having teams in the mix. The massive sporting event certainly doesn’t seem to have dented box office in China where Godzilla roared to the best opening of 2014 while Edge Of Tomorrow and X-Men: Days Of Future Past continued to perform (see below). In Europe, on days when the major national teams play, box office can be down by about 50%-60% in the home markets, and by about 20% if the home team isn’t involved. The phenomenon may not be as drastic this year because of the time differences between Europe and Brazil which means most games are airing late at night on the Continent.
However, overseas, across the Top 10 titles, the frame was down 22% on last weekend and 15% on last year. At this same point in 2013, Man Of Steel opened to $71.6M in 24 international markets. After Earth, Fast & Furious 6, The Hangover Part III and Star Trek Into Darkness were also still playing. Plus, Chinese action pic Switch flicked on at home with a $22M+ opening. Overall drops are expected this year during the World Cup play, when very few blockbuster type films open. That, however, opens the door for holdovers to stretch and counterprogrammers to pick up some of the slack. The films that tend to work during this period are ones that skew to female, family and older audiences. How To Train Your Dragon 2 was the only big new opener this week, with $24.4M across 28 territories. It dominated market share, while The Fault In Our Stars continued to woo overseas audiences. In other holdovers, Edge Of Tomorrow, Maleficent and X-Men: Days Of Future Past kept churning. Each of those films has received positive reviews (as has Dragon 2) and so given the studios’ strategic plans, could continue to show legs even if they begin to wobble a bit. Next weekend, Clint Eastwood’s Jersey Boys warbles in the UK, France, Italy and elsewhere. The subject matter of Frankie Valli and the Four Seasons may be a bit foreign to foreign auds, but moviegoers less concerned with football are likely to seek out a film by the respected director. TFIOS and HTTYD2 are hitting a bunch more markets next weekend as well; especially the latter which flies forth into about 30 including Australia, Mexico and Brazil, each of which were among the first film’s best territories. In Brazil, kids are also off from school. Maleficent, meanwhile, sees its China bow on June 20. See below the original post for key market breakdowns.
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