Research Firm Ipsos OTX Seeking Industry Input On New Box Office Tracking System

By | Thursday October 20, 2011 @ 1:08pm PDT

It’s never been an exact science, but Ipsos’ Worldwide Motion Picture Group said today that it has started development on a new, modernized box-office tracking product, and it wants “leading major and independent motion picture studios, production companies and key … Read More »

Comments (2)

Survey: Old Is Gold For Endorsements

If you want to sell a product, don’t kid around. That’s the clear message if you buy the results of a survey just released by global market research firm Ipsos. The hottest huckster: 89-year-old Betty White. She is America’s … Read More »

Comments (7)