This one falls into the ”they didn’t really do that, did they?” category. Managers of Goodrich Capital 8 Theaters in Jefferson City, MO, are apologizing for a stunt last weekend in which a man — dressed in black, wearing body armor and carrying a fake rifle –walked into the movie house after a screening of Iron Man 3. Turns out he was an actor arriving for a show as a part of a publicity stunt for the film’s opening weekend. But the incident instead prompted numerous 911 calls by panicked moviegoers and a full-out police response, reminding many of last summer’s movie-theater shooting in Aurora, CO that left 12 dead and dozens injured. Police thought they were responding to a call of an active shooting. “We received a series of 911 calls stating that a man dressed in all black and body armor and a rifle was walking into Capital 8 Theaters,” Cpt. Doug Shoemaker of the Jefferson City Police Department told local ABC 17 News. “Everything was in place, it’s the opening night of a superhero movie, it’s somebody walking in all-dark clothes, everything pointed to bad things about to happen. There’s really no good that can come of this.” Capital 8 Theaters posted the apology below today on its Facebook page:
We apologize and are sympathetic to those who felt they were in harm’s way with our character promotion for Iron Man 3. This
The huge opening for Iron Man 3 over the weekend gives FX Networks 10 titles that have been the highest-grossing pics at the U.S. box office during the first 18 weeks of 2013. FX has commercial TV premiere rights to Iron Man 3 as part of a previous output deal with Marvel Studios. As part of that pact it aired Iron Man 2 on Sunday, which ranked as as basic cable’s top program that night in total viewers (3.26 million), adults 18-49 (1.75 million), adults 18-34, and men 18-49 and 18-34. “Iron Man 3 is a massive success and that franchise has performed incredibly well for our networks”, said Chuck Saftler, EVP FX Networks and General Manager of FXM. “The success of Iron Man 3 along with the other titles we’ve purchased this year bodes well for future success on our three networks.” The FX Networks include FX, FXM and new entry FXX. The other hot 2013 titles that will join the FX library in mid-to-late 2015: Pain And Gain (Paramount), Oblivion (Universal), The Croods (DreamWorks Animation/Fox), A Good Day To Die Hard (FOX), Evil Dead (Sony), Identity Thief (Universal), Hansel & Gretel: Witch Hunters (Paramount), Mama (Universal), and Zero Dark Thirty (Sony).
SUNDAY AM, 9TH UPDATE: Walt Disney Company Chairman/CEO Bob Iger has his Wall Street earnings call on Tuesday and more good news to report with the stock already at an all-time high. Disney/Marvel’s 3D Iron Man 3 kicked off the North American summer movie season in 4,253 theaters with $68.3M Friday and a very good hold for $62.2M Saturday. With an estimated $44.7M Sunday, that $175.3M domestic weekend puts it on a path to the #2 biggest Friday-Saturday-Sunday opening ever (previously occupied by Harry Potter And The Deathly Hallows Part 2 with $169.2M). But it’s behind Marvel’s #1 The Avengers and its $207.4M. Audiences gave Iron Man 3 a coveted ’A’ CinemaScore so word of mouth should stay strong. Exit polling showed that audiences mostly saw the film in 2D (55%) vs 3D (45%, including 9% IMAX), were overwhelmingly male (61%) and couples (52% vs families 27% and teens 21%). The age breakdown was 2-11 (9%), 12-17 (13%), 18-25 (23%) 26-34 (26%), 35-49 (20%), 50+ (9%).
Pic’s international cume to date is $504.8M through Sunday for an updated global box office of $680.1M. Iron Man 3 has now passed the franchise total worldwide for Iron Man ($585M) and Iron Man 2 ($624M). Internationally, the 12-day run of the Robert Downey Jr-starring/Shane Black-directed actioner has passed the total international box office of Captain America ($192M), Iron Man ($267M), Thor ($268M) and Iron Man 2 ($312M). Overseas it played in 54 territories by the end of the weekend after beginning its international rollout on April 24, debuting #1 in every territory and setting the biggest opening weekend of all time in Latin America and Asia Pacific and the biggest opening of 2013 in Europe. This weekend’s box office take from Iron Man 3 means that Disney has now crossed the $1B box office threshold internationally and represents the fastest time that Disney has ever achieved this. Here are the new Iron Man 3 cumulative results after the weekend: China $63.5M, Korea $42.6M, United Kingdom $38.3M, Mexico $35.8M, Brazil $30.1M, Australia $28.4M, France $27.8M, Russia $21.7M, Italy $17.4M, Japan $16.4M, Taiwan $15.1M, Philippines $12.3M, Indonesia $10.6M, Hong Kong $10.5M, Malaysia $10.5M, Germany $10.5M, other markets $113.8M. Read More »
Two days before Iron Man 3 hits North American screens, looks like the Armored Avenger is negotiating in public over future movies in the Marvel/Disney franchise. Robert Downey Jr told The Daily Show’s Jon Stewart on Tuesday that he wasn’t sure if he would be doing another Iron Man. “I don’t know. I had a long contract with them and now we’re gonna renegotiate,” the actor told the fake news show host. Of course, it should be added that in typical Downey fashion this was literally done with a wink, so perhaps the actor, who is expected to return for the already announced Avengers 2, was just joking.
Tony Stark himself (aka Robert Downey Jr) rang the opening bell at the New York Stock Exchange this morning in celebration of Iron Man3‘s May 3rd release. Several Marvel execs, as well as NYSE’s Scott Cutler also were on board. Whatever happens with the movie, Disney’s a hit on Wall Street: Its shares reached yet another all-time high yesterday after UBS Investment Research’s John Janedis upgraded his recommendation to “buy” from “neutral,” raising his target price to $72 from $55. Disney closed today at $62.84, down 0.3%. After ringing the bell, Downey talked with CNBC’s Bob Pisani about the film’s success so far:
WASHINGTON — A new analysis released today on the economic impact of Marvel’s Iron Man 3 filming in North Carolina finds that the film is responsible for $179.8 million in spending and 2,043 jobs in the state. The analysis was conducted by MNP LLP and assesses the economic impact of the production filming in North Carolina between December 2011 and December 2012. The analysis also finds that the production is responsible for $104.1 million in labor income across North Carolina, and that spending associated with the film engaged 719 vendors in 84 communities across the state.
SUNDAY 2ND UPDATE: Iron Man 3internationally is opening bigger than even The Avengers with $195.3M from its first 5 days in theaters in 42 territories representing 79% of the marketplace abroad. It’s the #1 film in every market and is the biggest opening weekend of all time in Asia Pacific and Latin America. The Marvel/Disney actioner starring Robert Downey Jr already has surpassed the entire international run of Captain America in one weekend and looks like it will knock off all the previous international Marvel films in no time. The first Iron Man took in $266M internationally, the second took in $308M, and last year’s Thor took in $269M. The Avengers went on to make a staggering $895M overseas. Iron Man 3 hasn’t opened in Russia, China and Germany yet but it’s breaking records around the world including the biggest opening weekends ever in Argentina, Hong Kong, Indonesia, Vietnam, Taiwan, Philippines, Singapore and Malaysia. It’s also the biggest opening day ever in Taiwan, Philippines, Singapore, Vietnam and Malaysia. Iron Man 3 is ahead of The Avengers in Australia, Sweden, Norway, Denmark, Netherlands, Finland, Hungary, Romania, New Zealand, Argentina and Hong Kong. The film opens in the U.S. and Canada on May 3rd.
Performance to date by key territories: UK $21.5M, Korea $19.2M, Australia $18.4M, Mexico $16.1M, France $14.7M, Brazil $12.3M, Italy $11.2M, Taiwan $8.4M, Philippines $7.4M, Japan $5.4M, India $5.2M, Spain $5.0M, Hong Kong
$4.9M, Malaysia $4.6M, Indonesia $4.5M.
UPDATE: 9:20 AM: Just two days after Disney announced that Iron Man 3 would open in China on the same day as its North American release May 3, the date has changed. The sequel from the studio and Marvel Studios will now open there May 1 to capitalize on the final day of the May Day holiday.
PREVIOUSLY, WEDNESDAY AM: This is the date Disney and Marvel Studios were eyeing all along for the pic, but Disney now has set it in stone. It’s now day-and-date with its U.S. release. Disney, Marvel and China-based producer-distributor DMG Entertainment have pulled out all the stops to promote Iron Man 3 in China, where it was partially shot, complete with a lavish 90-minute TV special about the movie that premiered over the weekend on national TV and will air in repeats until its release. The cast also includes Chinese stars Wang Xueqi and Fan Bing Bing. The release in China could mark a rebound for U.S. films in the territory: Last year, four foreign films were responsible for 56% of total sales in the first quarter, but in 2013 the only Hollywood pictures to punch above 300M yuan ($48.5M) were Skyfall and The Hobbit: An Unexpected Journey, according to reports. They were followed by A Good Day To Die Hard, Cloud Atlas and Resident Evil: Retribution.
2ND UPDATE 2:30 PM: The largest domestic movie theater chain Regal Entertainment says this post is going up on its Facebook page: “Regal has Iron Man 3! After some extensive talks with Disney, we’re glad to say that Tony Stark will definitely be in our theatres for Iron Man 3. We’ve got Fandango working overtime right now to place tickets back on sale at all Regal Cinemas, United Artists and Edwards Theatres.”
UPDATE 12:37 PM: AMC just released this pro forma statement. (Don’t you love how everybody is friends again?): “Iron Man 3 tickets are now on sale and we’re excited to welcome guests to the 9 PM debut and Marvel’s Iron Man Marathon at AMC, both on May 2. We thank our partners at Disney for working with us to achieve economical terms so we can present our guests with one of the biggest blockbusters of 2013 and solidly kick off the summer movie season.”
BREAKING… As I first broke the news on April 16th, AMC was one of the biggest theater chains refusing to put Iron Man 3 tickets on advance sale even though this summer’s hotly anticipated movie opens on May 3rd. That’s because Disney decided to leverage the film in order to renegotiate the studio’s future terms with the chains beginning with this humongous Marvel blockbuster. At one point AMC, Regal, and Carmike were among those holding out. On … Read More »
The Motion Picture Association and the China Film Distributors and Exhibitors Association have released a study that says the film and TV business contributed $15.5B to China’s economy in 2011. Commenting on the report, Mike Ellis, president and managing director of the MPA for Asia Pacific, said, “Chinese audiences are seeking out and enjoying a variety of films, whether they are made locally, internationally or co-produced through collaborative international partnerships.” While box office is predicted to keep building regardless of where films come from, figures released recently by China’s film watchdog confirm what could be a disturbing trend for Hollywood: Local movies are taking a big bite out of ticket sales. The State General Administration of Press, Publication, Radio, Film and Television said last week that homegrown films accounted for 69% of mainland box office revenues in the first quarter of 2013. The shift began with the late 2012 release of comedy Lost In Thailand, which broke about every record possible, went on to become the highest-grossing Chinese title of all time and gave a kickstart to 2013. But despite that movie’s eleventh-hour arrival, local pics still finished 2012 at a four-year low with a market share of only 48%. In the first three months of this year, however, Chinese films made 3.6B yuan ($582M) and six films broke the coveted 100M yuan ($16.2M) barrier. The top film was Stephen Chow’s Journey To The West: Conquering The Demons, which earned 1.25B yuan ($202.2M).
Last year, four foreign films were responsible for 56% of total sales in the first quarter. But this year, the only Hollywood pictures to punch above 300M yuan ($48.5M) were Skyfall and The Hobbit: An Unexpected Journey, the Xinhua news agency reported. They were followed by A Good Day To Die Hard, Cloud Atlas and Resident Evil: Retribution.
You don’t have to know the language to figure out Disney, Marvel and China-based producer-distributor DMG Entertainment have pulled out all the stops to promote Iron Man 3 in China ahead of its expected May 3 bow there day-and-date with its U.S. premiere. The movie partially filmed in China and features Chinese stars Wang Xueqi and Fan Bing Bing. The massive PR push includes this commercial for a 90-minute program showcasing the film that will air nationally Saturday night and repeat elsewhere until the movie’s debut. Even 30-second spots are hard to get clearance for in China, so this special touting a Western movie — shot during a gala in the Forbidden City with Robert Downey Jr among others a couple of weeks ago — is notable. Also notable: officials from the government-run State Administration of Radio Film & Television were in the audience beaming over the collaboration, we’re told. That bodes well for future U.S.-China tie-ups, including the recently announced agreement that will see Transformers 4 shoot there among other things. Here’s the Iron Man 3 commercial:
Iron Man 3doesn’t come out until May 3, but you can find out plenty about the movie today by visiting your local Albertsons. Of course, you might find it a little below your reading level. A novelization for children that Marvel published April 2 reveals some of the plot points for the upcoming blockbuster. With a healthy selection of color pics from the latest sequel, the 144-page paperback is for sale at grocery stores, bookstores and online at Amazon and others. However, if you are looking to know every major twist and turn in Iron Man 3, the book will likely disappoint: The novelization was vetted by the Disney-owned studio specifically to not give away everything that Robert Downey Jr, Gwyneth Paltrow and new villain the Mandarin, played by Ben Kingsley, are up to in the Shane Black-directed film, a source says. The vetting went all the way up to Marvel Studios boss Kevin Feige, who got a list of what is in the novelization and what was left out. The book is just one of the many platforms that Disney is utilizing to promote the movie. Now that Paramount no longer distributes the franchise, Iron Man 3 is the Walt Disney Company‘s first marketing of an Iron Man film — and as this checkout-counter gem reveals, they are leaving no opportunity unexplored.
4:30 PM UPDATE: My sources say Carmike and Disney have come to terms.
7:30 AM UPDATE: My sources say Regal, Carmike, and as I previously reported AMC are among those big movie chains holding out.
BREAKING… 6 AM EXCLUSIVE:CinemaCon underway now in Las Vegas gives the impression that the Hollywood studios are buddy-buddy with the movie exhibitors. But there’s a frenemies drama unfolding there. I’ve learned that a number of movie theater circuits are refusing to put tickets on sale for Iron Man 3 even though its one of this summer’s most anticipated hits when it opens May 3rd. That’s because Disney decided to leverage the film in order to renegotiate the studio’s future terms with the chains beginning with this humongous Marvel blockbuster. I’m told that AMC, one of America’s largest exhibitors, is among those holding out even though the Robert Downey Jr movie opens wide in North America in just 17 days. Some chains were selling advance tickets — and then stopped. Distributors tell me Disney hasn’t negotiated its terms with the movie chains in several years — not even for Summer 2012′s huge tentpole The Avengers — so the studio thinks it’s due for a new overall deal on future Disney titles. Those include not just Marvel sequels but also Lucasfilm’s new Star Wars series as well as Pixar toons. That’s why the studio right now in Las Vegas is bargaining with the exhibition community, some of whose chains are pushing back. The result is an impasse with a number of circuits refusing to put IM3 tickets on sale until there is an accord. Read More »
The fanboy crowd got a Marvel vs. DC blockbuster showdown at tonight’s MTV Movie Awards. Which superhero tease got the most mileage? Here’s the Iron Man 3 extended action clip. Disney releases the pic May 3:
Iron Man 3 has made way for The Iron Lady. Disney’s gala London premiere of the Robert Downey Jr. film was originally scheduled for next Wednesday, April 17, but has been pushed to Thursday, April 18 in light of Margaret Thatcher‘s funeral which is being held on the 17th. Former Prime Minister Thatcher passed away on Monday and more than 2,000 guests have been invited to attend her ceremony which will begin with a procession from Westminster through central London and on to St. Paul’s Cathedral. A Disney spokesperson tells Deadline, “London will basically be in traffic chaos and it would have been difficult logistically” to maintain the premiere’s original slot. The date is the only change, however, and Downey Jr., Gwyneth Paltrow and others are expected to appear at the Odeon Leicester Square on Thursday for the film’s red carpet. Iron Man 3 opens in the UK on April 26.
EXCLUSIVE: The movie starts rolling out in major markets internationally first two weeks ahead of its domestic release on May 3rd. Iron Man 3 just came on tracking this morning and is looking huge: $125+ million opening which would match and probably exceed the blockbuster take of Iron Man 2for a non-holiday 3-day weekend. I’ve learned that total awareness numbers are in the 90s while definite interest is at 67 which is higher than even The Avengers, which went on to make the highest North American opening of all time with $207M. Iron Man 3 also has incredibly strong numbers with women and Hispanics across the board. Marketing for the Robert Downey Jr 3D threequel directed by Shane Black began early and its teaser trailer debut received 35 million global streams in just 24 hours. Downey has has been on the road promoting the film with first stops in Korea and China (the first ever junket in the Forbidden City) as well as Russia and upcoming stops include Germany, France, and the UK. This is the Walt Disney Company‘s first marketing of an Iron Man film (Paramount used to distribute the franchise) and it’s pulling out all the stops, promoting across Disney’s TV networks, games, publishing, consumer products, and parks divisions. There’s a first-ever Iron Man Tech Exhibit at Disneyland featuring 8 authentic Iron Man suits, interactive experiences, and exclusive content. The Walt Disney World monorail is featuring Iron Man … Read More »
A red carpet gala was held for Iron Man 3 this weekend in Beijing’s Taimiao Temple in the Forbidden City. Robert Downey Jr. attended the event in what was the first time a Hollywood film has ever been celebrated inside the imperial temple – it was also the first time a westerner has had their birthday feted inside Beijing’s ancestral hall (Downey turned 48 last week). DMG Entertainment, Marvel‘s local partner on the film, hosted the evening to kick off April as “Iron Man Month.” There is no local release date for the film yet which I understand is still being worked out with the Chinese authorities. The hope, however, is to set a release timed closely to the U.S. rollout on May 3. Below are two exclusive photos from Saturday’s event which was also attended by Iron Man 3 co-star Wang Xueqi – he’s the one shaking hands with Downey in the second pic.
The big news today is that Marvel Studios is releasing two versions of Iron Man 3. The Chinese version is destined to be a hot collectors’ item while fanboys will have a field day dissecting every frame that’s different from the Hollywood version of the Robert Downey Jr film. This third installment of the billion-dollar franchise is scheduled to be released in the U.S. and China on May 3, 2013. It will be distributed by Walt Disney Studios Motion Pictures in almost all territories worldwide except China where it will be distributed by Chinese distributor DMG Entertainment. Here’s the statement:
Marvel Studios and DMG announced that a Chinese version of Iron Man 3 will be released in China on a date to be announced in the near future. DMG, a Chinese media and entertainment company, collaborated with Marvel Studios on the Chinese elements in the film, and is marketing and distributing the film in China. While Marvel and DMG have decided not to apply for co-production status in China, the film includes significant Chinese elements. Renowned Chinese actor Wang Xueqi will appear in both the studio’s Chinese version of the film and in its international and domestic US version. Both versions of the film include Iron Man 3 footage filmed in Beijing in December. The Chinese version of the film will also feature a special
Marvel has been rolling out TV ads for Iron Man 3 the past couple of days, but this one features Gwyneth Paltrow‘s Pepper Potts trying on a certain piece of designer clothing for size. The Shane Black-directed pic from Disney hits theaters May 3.