RATINGS RAT RACE: OK Debut For ‘Ringer’, ’90210′ And ‘Parenthood’ Premieres Down

Nellie Andreeva

The CW brass considered the new Sarah Michelle Gellar drama Ringer a self-starter, and it proved them right in its debut last night. The mystery drama originally developed and piloted for CBS drew 2.74 million viewers, jumping 68% from its lead-in, the fourth-season premiere of 90210 (1.6 million). Ringer also brought in a broader, mostly older audience. In adults 18-49, the show was up from 90210 by 50% (1.2/3 vs. 0.8/3), while in adults 18-34, the advantage was 22% (1.1/3 vs. 0.9/2). Versus CW’s series debuts last fall, Ringer matched the performance of the now-defunct Hellcats and was down from the premiere of Nikita (1.4/4), though Nikita had a much stronger lead-in with The Vampire Diaries. Ringer was the CW’s most-watched program in the time period in three years, since the series premiere of 90210 in September 2009. Given the fact that last night was the CW’s first night of original programming after three months of repeats, the CW will give Ringer more sampling by re-running the premiere on Friday and again next Monday at 9 PM. As for 90210, it was down 18% in total viewers from the series’ debut last fall when it aired in the Monday 8 PM slot. It was on par with the May season finale. Read More »

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RATINGS RAT RACE: ‘America’s Got Talent’ Tops, Univision Finishes No. 2 Again

Nellie Andreeva

NBC, the only English-speaking broadcast network to offer an all original lineup on Tuesday, won the night in 18-49 (2.3.6) and total viewers (9.2 million). It was paced by a two-hour America’s Got Talent (2.9/8), which was down a tenth … Read More »

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Another Summer To Forget For The Broadcast Networks

Nellie Andreeva

What do American Idol, Dancing With the Stars, Survivor, Who Wants To Be a Millionaire, Hell’s Kitchen, Big Brother, So You Think You Can Dance, America’s Got Talent and Wipeout have in common? They are broadcast TV’s biggest reality franchises of the past decade. And they all launched in the summer. Summer used to be a time for the networks to try out innovative reality formats that had never been done on the Big 4 broadcast nets (ballroom dancing or singing competitions, shows about castaways on an island or strangers locked in a house) or had been gone from primetime for a long time (game shows). Now the broadcast networks are throwing on retreads of over-exposed formats from June through August, so it’s no surprise that nothing has stuck since Wipeout launched on ABC in June 2008. A slew of newcomers came and went over the past three months: ABC’s Expedition Impossible, Take the Money & Run, Karaoke Battle USA and 101 Ways To Leave a Game Show; CBS’ Same Name, NBC’s Love In the Wild and the similar It’s Worth What?; and Buried Treasure on Fox. The only new offering on broadcast to show a pulse this summer was ABC’s Extreme Makeover: Weight Loss Edition, helped by a solid lead-in and the fact that it is an offshoot of a popular franchise. Things looked as bleak on the scripted side, with ABC’s Combat Hospital, Fox’s sketch comedy In the Flow With Affion Crockett and NBC’s burnoff Love Bites barely registering. Read More »

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RATINGS RAT RACE: NBC Tops Night With ‘America’s Got Talent’, Univision No. 2

Nellie Andreeva

NBC’s America’s Got Talent (3.0/8 in adults 18-49, 10.9 million viewers from 9-11 PM) was down 9% in 18-49 from last Tuesday but still topped the night in all key measures and led NBC to a nightly win. … Read More »

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RATINGS RAT RACE: ‘Talent’, ‘Take The Money & Run’ And ‘Combat Hospital’ Rise

Nellie Andreeva

With Fox switching to repeats on Tuesday night following last week’s season finale of MasterChef, most of the original competition posted ratings gains. NBC’s America’s Got Talent (3.1/8 in 18-49, 11.6 million viewers) was up 11% from last … Read More »

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RATINGS RAT RACE: ‘MasterChef’ Finale Up, ‘Take The Money’ Drops

Nellie Andreeva

Fox’s MasterChef ended its season last night with a two-hour finale, averaging a 2.6/8 among 18-49. That was up 30% from last year’s two-hour finale on Sept. 15. The 8 PM episode drew a 2.4/8 and 5.9 million … Read More »

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RATINGS RAT RACE: Gordon Ramsay’s Series Steady, ‘Talent’ & ‘Wipeout’ Slip

Nellie Andreeva

Fox (2.6/8 among adults 18-49, 6.2 million viewers) won Tuesday in 18-49 with Gordon Ramsay’s Hell’s Kitchen (2.7/9, 6.3 million) and MasterChef (2.5/7, 6.1 million), both flat vs. last week in the demo, while MasterChef drew its largest audience ever. … Read More »

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RATINGS RAT RACE: So-So Premiere For ABC’s ‘Take The Money And Run’

Nellie Andreeva

Three networks — NBC, Fox and ABC — offered all-original lineups last night, including the OK though not spectacular debut of ABC’s new reality series Take the Money and Run (1.9/5 in 18-49, 5.1 million viewers), from producers Jerry Bruckheimer and … Read More »

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Ratings Rat Race: ‘MasterChef’ & ‘Kitchen’ Inch Up, ‘Talent’ & ‘It’s Worth What?’ Drop

Nellie Andreeva

With Fox’s and NBC’s unscripted lineups heading in opposite direction — Fox’s Hell’s Kitchen and Masterchef rising and NBC’s It’s Worth What? and America’s Got Talent tumbling — Fox tied NBC for the top spot Tuesday night among adults 18-49 … Read More »

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