EXCLUSIVE: Warner Bros just issued an email to the members of the Writers Branch of the Academy in an attempt to fix its mistake of sending some of them the wrong version of the script for J Edgar by Oscar-winning …
SUNDAY AM, 3RD UPDATE: Latest Top 10 grosses show better North American box office than previously thought thanks to the Veterans Day holiday weekend when school is out in 60% of the country. The good news is a break from slumping attendance with a $137M total moviegoing weekend, up +18% from last year. But the bad news is that these movies are still way underperforming what they should have done on a holiday weekend. That’s because these major studio pics were definitely not crowd-pleasers. Just check out their Rotten Tomatoes scores. But the real question is why Hollywood released two young male-skewing movies the weekend right after two major video games were released. Anecdotal evidence is that the guys were otherwise engaged. Full analysis coming:
1. Immortals 3D (Relativity) NEW [3,112 Theaters]
Friday $14M, Saturday $10M, Weekend $32M
Richard Branson didn’t waste any time blogging to his peeps today: “Congratulations to Jason and the whole team at Virgin Produced for Immortals, their follow up film to Limitless, going straight to number one at the box office this weekend. Jammy bastards!!” He’s as good at spinning underwhelming box office as Relativity’s Ryan Kavanaugh. Truth is Immortals started out slow: it did an unexciting $1.4M in Thursday midnight gross from approximately 900 locations then expanded runs and grosses for Friday but lost -30% Saturday. Pic eked out a $30+M weekend bow, which is a rarity these days. But you also must realize that Immortals is a 300-clone yet didn’t make even 45% of the $70.8M opening amount that the original 2D movie did back in 2006. Even with the higher 3D ticket prices. Immortals should have made $50+M, folks, given the genre and promotion. “300 was absolutely a big success, but we are in a different economy, marketplace, and time of year,” a Relativity exec told me Friday night. “Young males have been hard to get over the past year. It’s a significant accomplishment that we got them. We are well positioned to be the 3rd highest R-rated film this year and the highest R-rated action film this year. This is a win for us.” Needless to say, Relativity is known for its bluster. But it also claims reduced risk from foreign pre-sales on the supposedly $75M-budgeted film. Then explain to me why, for 2 years, Relativity was telling everybody and their mother that the budget of Immortals was $120M. (Don’t believe me? Go back and do a Google search). It sold the film internationally to foreign buyers with a budget of $120M. Now, all of a sudden, the budget is $75 million because of what Relativity says are tax rebates for shooting and doing post production in Montreal? Puh-leeze.
Audiences gave Immortals a ‘B’ CinemaScore but Rotten Tomatoes recorded just 37% positive reviews. That’s lousy considering the pic is from the producers of 300 (Mark Canton and Gianni Nunnari). Yet now Relativity tries to claim this new epic adventure is “completely original — it’s not derived from a comic book; is not based on a novel; and is not a sequel.” Tarsem Singh (The Cell, The Fall) directed and Charles Parlapanides & Vlas Parlapanides are the credited screenwriters. Marketing was aggressive and therefore expensive. It kicked off at Wondercon in April, followed by Comic-Con in July, and what even the studios says was a “barrage” of publicity media appearances, in-theater marketing, outdoor advertising, and radio/TV spots. Partnerships/alliances included Best Buy. Relativity owns worldwide rights to Immortals; Lionsgate handled foreign sales. Alliance Films is releasing in Canada. About 70% of locations played the film in 3D.
Pic opened in over 35 international territories including China, UK, Germany, Italy, Japan, South Korea and Russia. Current estimated weekend box office is approximately $36M with a number of territories (including Indonesia and India) still to report. Relativity says this was the first title releasing through Sky Land, its joint venture with IDG and Saif Partners in China. The list of foreign output partners and additional territories is as long as my arm, including Austria/Constantin, Bulgaria/MGN, China/Sky Land, Finland/Nordisk, Germany/Constantin, Greece/Village, India/Soundspace, Israel/Forum, Italy/RAI, Japan/Universal, Netherlands/A-Film, Russia/CIS/MGN, Romania/MGN, South Africa/Nu Metro, South Korea/Next, Sweden/Nordisk, Turkey/Aqua, UK/Universal, United Arab Emirates/Gulf, Malaysia/PT Parkit, Taiwan/SSG.
2. Jack And Jill (Sony Pictures) NEW [3,438 Theaters]
Friday $9.8M, Saturday $9.6M, Weekend $26M
Sony Pictures’ Jack And Jill starring Adam Sandler was hard-pressed to equal his usual $30+M opening comedies. (Maybe moviegoers aren’t as moronic as Hollywood thinks they are.) Rotten Tomatoes gave this turkey only a 3% positive score. Pic received a ‘B’ CinemaScore but also an ‘A-” from audiences under age 18. After releasing a trailer that was as viciously derided as I’ve ever seen on Deadline, Sony is relieved this Christmas-themed PG movie at least opened. So Adam is off the hook. “It’s a family film so it will play to a better multiple through the season than his normal movies,” one rival studio exec tells me. But you’ve gotta wonder if Sandler is developing a Jim Carrey problem and the public will stop supporting him if he’s in too many stinkers like this. Sony is somewhat alarmed that Adam keeps working with the same cronies in almost every film, but the studio also can’t tell its long-time golden goose Happy Madison to stop laying eggs. Sony sources claim the film was made for $80M and, unlike many comedians, Adam’s films do healthy business overseas because he’s worked at becoming a foreign draw. “So we will be in good shape when all is said and done,” the studio assures me. Unless moviegoers keep remembering what a suckfest this was and can’t get that bad taste out of their mouths when they think of paying for another film. Folks, it’s releases like this that are killing the biz.
That said, Sony did its usual stellar job building awareness for this turkey directed by Dennis Dugan and produced by Sandler, Jack Giarraputo, and Todd Garner. The screenplay os credited to Steve Koren & Adam Sandler with story by Ben Zook. The marketing campaign targeted Sandler’s core fans, and the concept was easy to grasp. (Uh, that was the problem…) Adam did his usual plethora of appearances and promotions to support the pic. In addition to the stuff you’d expect (Leno, Kimmel, Conan, Letterman, Today Show, Regis and Kelly, ad nauseum), he also taped an intro for Game 1 of the American League Championship Series, and did a recent episode of Dr. Phil featuring the real life twins from the movie. There were integrations with The X Factor and Survivor: South Pacific, interstitials on Nickelodeon, tie-ins on Comedy Central as well as promotions on TBS, ABC Family, and Univision, among others. Online Sony held an awkward sibling photo contest (awkwardfamilyphotos.com) and networked on social media with Sandler’s extensive fanbase, including his 25 million friends on Facebook.
J. Edgar opens limited runs today in 7 theatres in 5 cities — LA, NY, Chicago, Washington DC, and San Francisco — and nationwide on Friday in 1,910 locations. So Funny Or Die just posted this trenchant video mashup about Leonardo DiCaprio’s pursuit of the Best Actor Oscar past and …
OSCARS: ‘J. Edgar’ Campaign Rolls Into High Gear With Eastwood, DiCaprio, Watts, Hammer At Packed Screenings, Q&As
With its splashy world premiere as the opening-night film of AFI Fest on Thursday and a series of Q&As and receptions, Warner Bros’ campaign for J. Edgar — one of its big Oscar hopefuls — swung into high gear this week. In addition to the hoopla around the premiere, director Clint Eastwood did a DGA screening and discussion with Academy directing governor and fellow DGA and Oscar winner Kathryn Bigelow on Tuesday night; stars Leonardo DiCaprio, Naomi Watts and Armie Hammer appeared for a Q&A in front of a packed-to-the-rafters SAG audience on Wednesday night (I moderated that one); and on Friday they all appeared for yet another screening, Q&A and reception at the LA County Art Museum. The latter was a prelude to Saturday night’s inaugural Art + Film gala, where Eastwood is being honored. Warners plans many more voter opps like these in the coming weeks.
First reviews of the film that opens next week are mixed to good depending on what you read and who you talk to (Rotten Tomatoes has it at 57% fresh, but only seven reviews are up so far). But it is done in classic and classy Eastwood style and, whatever the ultimate commercial and critical fate of the film, it is absolutely clear DiCaprio has a strong stake on a Best Actor Oscar nomination. As the complex and controversial FBI director J. Edgar Hoover, DiCaprio ages from his 20s to late 70s with seeming ease and has some heavy dramatic scenes — including one in which he dons his dead mother’s dress and another fight/kiss encounter with Hammer, who expertly plays his constant companion Clyde Tolson (and could be a Supporting Actor contender himself). Older Academy voters who remember Hoover should particularly respond to this well-crafted look at his complicated personal and professional life.
With just a little more than two weeks to go before its opening-night world premiere gala of Clint Eastwood’s J. Edgar on November 3, the American Film Institute has just announced the long list of Centerpiece Galas and Special Screenings for its 25th edition — AFI FEST 2011 presented by Audi. Unlike the Eastwood coup, the lineup doesn’t include any other world or North American premieres and instead is made up of films recently seen in Toronto, Venice, Telluride or New York or combinations of all of the above festivals.
The AFI Fest, which runs November 3-10, is becoming known as the festival of galas, with at least one big red-carpet event every night of the week. Slated as Centerpiece Galas this session are Luc Besson’s The Lady (November 4), which played the Mill Valley Film Festival last week in a version now several minutes shorter than its well-received Toronto Film Festival premiere; Roman Polanski’s Carnage (November 5); My Week With Marilyn (November 6); The Artist (November 8); and Steve McQueen’s controversial Shame (November 9). Also on November 7, the fest will present an evening with Pedro Almodovar, this year’s Guest Artistic Director, who will be presenting his 25-year-old classic Law of Desire and participating in a special onstage conversation. All will be presented at the Chinese theater in Hollywood.
Warner Bros today released the theatrical trailer for J Edgar, with Clint Eastwood directing star Leonardo DiCaprio. WB plans a limited release on Nov. 9 before going wide two days later.
Miles Fisher, the young superagent from the Pinkberry short film spoof that was so popular among Deadline Hollywood readers, has landed a supporting role in Clint Eastwood’s J. Edgar. After Deadline aired the Pinkberry short film that was made …
Josh Lucas, already a candidate to play the 16th President in Abraham Lincoln: Vampire Hunter, has landed the role of aviator Charles Lindbergh in the Clint Eastwood-directed J. Edgar for Warner Bros. Leonardo DiCaprio stars as the FBI head …