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James Cameron & Vince Pace Unveil New 3D Venture At NAB Convention

The Cameron-Pace Group, announced today at the start of the National Association of Broadcasters confab in Las Vegas, “seeks to accelerate worldwide growth of 3D across all entertainment platforms including features, episodic and live television, sports, advertising and consumer products.” The company, run by co-chairman James Cameron and longtime collaborator Vince Pace, will offer next-generation camera systems, services and creative tools to the entire entertainment industry, not just film. “Our goal is to banish all the perceived and actual barriers to entry that are currently holding back producers, studios and networks from embracing their 3D future,” Cameron said. “We are dedicated to building a global brand that is synonymous with high-quality 3D and spans multiple channels, from features to episodic television, and changes the boundaries of what is understood to be 3D material.”

Cameron and Pace developed under Pace’s company PACE the Fusion 3D system, which was used for the 3D in such films as Avatar, Tron: Legacy and U2: 3D. PACE has begun the formal rebranding process, and its operation under the Cameron-Pace Group banner is effective immediately. CPG will be headquartered in Burbank, Calif., the current home to PACE.

CPG already is working on film projects that include Pirates of the Caribbean: On Stranger Tides, Transformers: Dark of the Moon, The Three Musketeers,The Invention of Hugo Cabret, Life of Pi and 47 Ronin.

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Mark Canton Bites Back At Jim Cameron For Filleting ‘Piranha 3D’

By | Tuesday August 31, 2010 @ 2:13pm PDT
Mike Fleming

A war of words broke out today between Avatar director James Cameron and producer Mark Canton over whether Weinstein Co/Dimension’s current version of Piranha 3D is a crapfest. (Cameron was hired and then fired as the director of the original 1981 Piranha Part 2). Here’s what they are saying:

Cameron told VanityFair.com while publicizing his Avatar re-release: “I tend almost never to throw other films under the bus, but [Piranha 3D] is exactly an example of what we should not be doing in 3D. Because it just cheapens the medium and reminds you of the bad 3D horror films from the ’70s and ’80s, like Friday The 13th 3D. When movies got to the bottom of the barrel of their creativity and at the last gasp of their financial lifespan, they did a 3-D version to get the last few drops of blood out of the turnip. And that’s now what’s happening now with 3D. It is a renaissance. Right now the biggest and best films are being made in 3D. Martin Scorsese is making a film in 3D [Hugo Cabret]. Disney’s biggest film of the year – Tron: Legacy — is coming out in 3D. So it’s a whole new ballgame.”

Canton issued this rebuttal via Dimension’s PR department: “As a producer in the entertainment industry, Jim Cameron’s comments on VanityFair.com are very disappointing to me and the team that made Piranha 3D.  Mr. Cameron, who singles himself out to be a visionary of movie-making, seems to have a small vision regarding any motion pictures that are not his own.  It is amazing that in the movie-making process – which is certainly a team sport – that Cameron consistently celebrates himself out as though he is a team of one.  His comments are ridiculous, self-serving and insulting to those of us who are not caught up in serving his ego and his rhetoric.

Jim, are you kidding or what? First of all, let’s start by you accepting the fact that you were the original director of Piranha 2 and you were fired.  Shame on you for thinking that genre movies and the real maestros like Roger Corman and his collaborators are any less auteur or impactful in the history of cinema than you. Martin Scorcese made Boxcar Bertha at the beginning of his career.  And Francis Ford Coppola made Dimentia 13 back in 1963.  And those are just a few examples of the  talented and successful filmmakers whose roots are in genre films.  Who are you to impugn any genre film or its creators?

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