Insidious and Insidious: Chapter 2 screenwriter Leigh Whannell will return to pen a third installment of the hit horror franchise for Blumhouse Productions, Entertainment One, FilmDistrict, and Sony Pictures Worldwide Acquisitions. …
‘Insidious 2′ Stuns As Sept’s 2nd Biggest With $41M For Year’s 2nd Best Horror Pic; De Niro’s ‘The Family’ Forgotten For $13.9M
SUNDAY 9:30 AM, 5TH UPDATE: No surprise that a genre scarer did so well on a weekend frontloaded by Friday The 13th. But grosses flattened Saturday because of what my sources say was the big Mayweather vs Alvarez fight which scored big TV ratings from Las Vegas last night. That cooled what initially was hot total moviegoing this September weekend to $95M, only +10% over last year’s.
Regular readers know that I believe online domestic pre-sales are a more accurate indicator of a movie’s box office opening strength than traditional tracking. So it’s meaningful that FilmDistrict’s PG13 and 2D Insidious: Chapter 2 (released into 3,049 theaters) trended as Fandango’s top horror pre-seller of the year. And the grosses produced by Blumhouse horrormeisters Jason Blum and Oren Peli on just a $5 million budget were indeed record-breaking: an impressive $20.1M debut Friday (including $1.5M in Thursday’s late shows and Friday’s midnights) and $13.4M Saturday for a $41M weekend. Pic now becomes 2013′s 2nd biggest grossing horror opening behind The Conjuring and sets 2nd largest September debut. (Only 3 live-action movies in the past decade have ever opened over $30M in this traditionally slow month. Sony Pictures Animation’s Hotel Transylvania did $42.5M in September 2012.) Weekend was double what FilmDistrict was expecting and another winner for CEO Peter Schlessel who tells me he credits distribution chief Jim Orr and marketing czarina Christine Birch for the huge weekend. Sequel overwhelmed the first installment’s $13.3M. Here are more stats: Blumhouse now becomes the first production company to have two movies with budgets of $5M or under gross over $30M on opening weekend in the same year. With The Purge and Insidious: Chapter Two, Blumhouse has produced 2 micro-budget films in the past four months that grossed over $30M in their opening weekends. Combined, the two movies will have earned over $65M on their opening weekends with combined budgets of $8M. Yowza! Despite tepid critical reviews, audiences gave the Insidious sequel a ‘B+’ CinemaScore for James Wan‘s direction of the cast of Patrick Wilson and Rose Byrne in Leigh Whannell’s screenplay. FilmDistrict’s marketing campaign targeted a younger audience (15-34 year olds) and focused on females during cable draws like ABC Family’s Pretty Little Liars and the genre’s growing Hispanic market. The studio created customized Latino creative exclusive content featurettes, radio and TV spots as well as hosted a Miami Press day. The film’s trailer launched with The Purgeand continued via Comic-Con, paranormal conventions, the Vans Warped Tour, and exposure at Six Flags. Exit polling this weekend showed audiences were 52% male/48% female with 62% under the age of 25/38% age 25 and older. Internationally, Insidious 2 opened #1 in the UK, traditionally the second biggest market for horror films after the U.S., with a bigger opening than recent hits like The Conjuring and The Purge.
This other weekend’s new release was Relativity’s and Europacorp’s co-financed and co-produced dark adult comedy The Family (3,091 theaters). It stars Robert De Niro. Michelle Pfeiffer, and Tommy Lee Jones directed and co-written by Luc Besson and executive produced by Martin Scorsese in yet another unnecessary and derivative gangster pic. With a disappointing ‘C’ CinemaScore from audiences and tepid critical reviews, this R-rated pic opened with a so-so $5.3M Friday and $5.3M Saturday for a $13.9M weekend. That’s smack in the middle of what Relativity was low-balling but no Red which in 2010 opened to $21.7M and also was aimed at older males and females. “We are pleased with the result and the film’s performance. The point is that the movie cost $30M and it’s going to make back half its budget in opening weekend,” insisted a Relativity exec – not taking into consideration P&A or the usual 3X formula. But stars are supposed to deliver openings above $20M and this movie had 3 big names who can’t draw audiences anymore on their own. This is only De Niro’s second biggest opening over his past 10 non-Meet The Parents franchise pics. (Limitless, another Relativity film, was #1.) Going to the gangster well again and again just diminishes him. Relativity’s Ryan Kavanaugh took a producer credit: but surely he couldn’t have fantasized yet another De Niro cash grab with lousy reviews would do any awards business? Michael Caleo of The Sopranos co-wrote based on Tonino Benacquista’s novel Malavita. Since Relativity recently revamped its in-house marketing and advertising, I’d be wasting words discussing the very forgettable campaign which surely contributed to the mediocre result. Relativity and Europacorp made this pic as part of an overall co-production and financing deal, with Relativity releasing in the U.S., Europacorp overseeing international distribution, and EOne taking Canada.
Here’s the Top Ten list based on weekend estimates:
NBC’s ‘Hannibal’ To Screen At WonderCon, Plus Previews Of ‘Hemlock Grove’, ‘Pacific Rim’, ‘Mortal Instruments’, ‘Hobbit 2′ & More
Ross Lincoln is a Deadline contributor.
Fans will get their first look at how Mads Mikkelsen measures up to Anthony Hopkins and Brian Cox when NBC screens the first two episodes of Hannibal later this month at WonderCon 2013. And Netflix will have its upcoming murder mystery series Hemlock Grove in advance of the show’s April premiere. Those and a host of other geeky confections were unveiled when the annual convention, landing March 29-31 in Anaheim, revealed the full programming schedule that boasts a heavy TV and film presence hinting of things to come later this year in San Diego (as well as some that have been there before).
Netflix will screen footage from Hemlock Grove on Friday with executive producer Eli Roth and cast including Famke Janssen, Bill Skarsgard, Penelope Mitchell and others in attendance. The same day Warner Bros plans to premiere the direct-to-DVD animated film Superman: Unbound, followed the next day with a panel shared with Legendary pictures featuring Pacific Rim director Guillermo del Toro and New Line Cinema’s The Conjuring director James Wan. The same day, Sony hosts a huge panel of its own to showcase three upcoming films: Novelist Cassandra Clare, director Harald Zwart and stars Lily Collins, Kevin Zegers, and Jamie Campbell Bower will preview The Mortal Instruments: City of Bones; Bruce Campbell will join director Fede Alvarez and stars Jane Levy and Jessica Lucas to talk about the upcoming Evil Dead remake that screened at SXSW; and Seth Rogen, Evan Goldberg, Danny McBride, and Craig Robinson will present a new trailer for This Is The End. On Sunday, there’s a panel discussion of Joss Whedon’s Much Ado About Nothing that also screened at SXSW, while J.R.R. Tolkien fan site Theonering.net will host a sneak peak of The Hobbit: The Desolation of Smaug.
Dimension Films set Maria Bello to star in an untitled thriller to be directed by Will Canon from a Max La Bella script. The pic is based on an idea from James Wan, who’ll produce with Lee Clay. Clay worked with Bello on Beautiful Boy. Wan co-created the Saw and Insidious franchises and just wrapped The Conjuring for New Line. Shooting begins January 2013 in Baton Rouge, LA, and the film will be released by Dimension.
EXCLUSIVE: Evolution Entertainment partners Mark Burg and Oren Koules are splitting after 12 years. Burg has purchased the 50% of the management/production company owned by Koules. Burg has reconstituted the company and named former CAA agent-turned-producer Michael Menchel its new president.
This brings to an end a partnership that achieved the dream of every boutique management/production company. When these guys got through Evolution’s Gregg Hoffman the script for Saw from Leigh Whannell and James Wan, they put themselves at risk personally to come up with the money to buy it and to cover the $1.2 million budget themselves. They made a licensing deal with Lionsgate but were left owning a film that grossed $103 million worldwide. They continued in that fashion on six sequels, most of which were low budget, with the last costing around $20 million. The cumulative worldwide gross of the series reached $870 million, and Burg and Koules made a fortune. Some of it they parlayed into other fright films under their Twisted Pictures banner, with many of the films directed and populated by clients of the management company. Their client stable includes Charlie Sheen.
Upstart distributor FilmDistrict has issued a new trailer for Insidious, the horror film by original Saw writer-director team of James Wan and Leigh Whannell, produced by Paranormal Activity’s Oren Peli, Jason Blum and Steven Schneider. The film, which looks like a good old fashioned haunted house movie, opens April 1.
February 11, 2011 (Berlin, Germany) – Writer/Producer/Director James Wan has closed an eight (8) picture deal with the Icon Entertainment International (IEI), it was announced today by Wan and Hugo Grumbar, Managing Director (International) for Icon, at the Berlin Film Festival.
Wan who is best known for creating and directing
EXCLUSIVE: James Wan, who co-created and directed the original Saw, has been set to direct Nightfall, the film adaptation of the graphic novel. The film is a coproduction between Scott Mitchell Rosenberg’s Platinum Studios and William Stuart’s Aurora Productions. The premise: a man is sentenced to time in a prison run by vampires. The graphic novel was published in 2007 and written and created by Scott O. Brown with art by Ferran Xalabarder. Wan will oversee the development of a script. His latest film, Insidious, plays in the Midnight Madness program at the upcoming Toronto Film Festival.