The season finale “didn’t work out” and symbolized the kinds of ratings troubles that ABC and other major broadcasters have seen recently, Disney CFO Jay Rasulo says. “Most of the networks are down and frankly a lot has to do with single shows” as opposed to troubles at ongoing series, he told the UBS Global Media and Communications Conference. When Dancing With The Stars decided to bring back celebrities from previous seasons “we thought it was a great idea,” Rasulo says. “Turns out people didn’t want to see people who could dance. They wanted people who couldn’t dance. So it’s not easy to be a taste-master in programming a network.” Unlike CBS’ Les Moonves, Rasulo doesn’t blame DVRs for the networks’ troubles. Although DVR penetration is up about 7 percentage points this year, “the number of individuals who are fast-forwarding through ads has declined, so it’s had a net benefit.”
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By DAVID LIEBERMAN, Executive Editor | Wednesday December 5, 2012 @ 11:09am PSTTags: ABC, Dancing With The Stars, Disney, Jay Rasulo, TV Ratings
By DAVID LIEBERMAN, Executive Editor | Wednesday December 5, 2012 @ 10:10am PSTTags: Big Deals Film, Disney, Jay Rasulo, Netflix
Those hoping that Disney‘s Jay Rasulo would provide more detail today about the surprising movie licensing deal with Netflix that was announced yesterday will be disappointed. He told the UBS Global Media and Communications Conference that he …
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