Nellie Andreeva

nbclogoartisticTomorrow we’ll get a glimpse of NBC’s schedule for the 2014-15 season. It will mark the second NBC sched overseen by Jeff Bader since he was poached from ABC in August 2012. Last May, the changes he and his NBC bosses implemented were pretty subtle: creating a 9-11 PM genre block on Fridays, replacing the struggling Wednesday 8-9 PM comedy block with a drama (Revolution) and try dramas, Believe and Crisis, vs. reality series on Sundays in midseason after football. The first worked, the other two not so much, with all three drama series getting cancelled. Now NBC, assured to win the season in adults 18-49 with football, The Voice, hot freshman The Blacklist and some help from the Olympics, has to tackle heads-on the major problem that its Thursday lineup has become. While the network had been gradually losing positions on the night with its diminishing two-hour comedy block and a revolving door of reality and drama series at 10 PM, the problem became glaring this season, following the end of The Office which, even on its last legs, held the night together.

NBC didn’t make any changes in midseason, despite pulling in a 0.6-0.7 in 18-49 with comedy series like The Michael J.Fox Show. But it made the issue a priority. “Thursday night is a real challenge for us, something that we’re well aware of as we head into pilot season and start to think about the fall schedule … Read More »