Jeff Olde, who joined E! as EVP Programming & Development in early July, has put together his team with several promotions within the department. Blythe Asher has been upped to SVP Talent Development & Casting. Damla Dogan will continue to serve as SVP Programming & Development, while Leela Pon has been promoted to VP Programming & Development. Asher, Dogan and Pon report to Olde. Other promotions include Missy Fox to Director, Programming & Development and Julie St. Aubin to Manager, Programming & Development, both reporting to Dogan. On the scripted side, Kevin Plunkett continues to serve as SVP Scripted Programming, reporting to Olde, and Kate Hoenigsberg has been promoted to Director, Scripted Programming, reporting to Plunkett.
VH1‘s EVP Original Programming & Production Jeff Olde, who is leaving the Viacom network after seven years, is headed to NBCUniversal’s E!, where he will be named EVP Program Development. Olde will join E! in the summer, after the end of his current contract with VH1. He will oversee original programming and series development and replaces president of entertainment programming Lisa Berger, who left abruptly in January.
In addition to his extensive unscripted background, Olde spearheaded VH1′s successful push into scripted series, which will come handy as E! too is looking to expand its reality brand into scripted series. “Jeff is an incredibly gifted executive with deep industry relationships and a unique creative expertise,” said E! President Suzanne Kolb to whom Olde will report. “His passion for pop culture and proven track record for serving the audience will be invaluable to our long-term growth.” At E!, Olde will take on oversight of E!’s core franchises including The Soup, Chelsea Lately, Fashion Police, Keeping Up With The Kardashians and Kourtney & Kim Take Miami. He will also oversee E!’s scripted series development.
At VH1, Olde has served as EVP Original Programming & Production since 2008, shepherding the hit unscripted franchise Mob Wives, Love & Hip Hop, T.I. & Tiny and the launch of the network’s first hourlong scripted series Single Ladies from executive producer Queen Latifah, which is currently in production on its third season; the upcoming scripted drama Hit The Floor (formerly known as Bounce); the network’s upcoming biopic TLC: Crazy, Sexy, Cool; and sketch comedy show Stevie TV.
EXCLUSIVE: I have learned that VH1‘s head of programming Jeff Olde is leaving the Viacom network after a seven-year tenure. I hear the parting of the ways is amicable and Olde will stay on until the end of his current contract at the beginning of the summer. Search for Olde’s replacement is expected to begin shortly. Olde has served as EVP Original Programming & Production since 2008, shepherding such series as the hit unscripted franchise Mob Wives and the network’s first hourlong scripted series Single Ladies. Before that, Olde was SVP Production & Programming, fostering VH1′s relationship with the 51 Minds production team that yielded such hits as Rock Of Love, I Love New York and Flavor of Love. He also oversaw the development and production of Breaking Bonaduce, Scott Baio Is 45…And Single and Celebrity Rehab With Dr. Drew. Prior to coming to VH1, Olde won a Peabody Award as creator and executive producer for MTV’s BIORhythm.