Looks like wall-to-wall crippled cruise ship coverage wasn’t enough to get CNN off rough ratings seas. One full month since Jeff Zucker officially took over the cable news network, CNN saw a 5% dip in total day viewers and a 1% slip in primetime viewership in February as compared to January. Fox News Channel won February among cable news networks in terms of total day and primetime viewership with MSNBC coming in second and CNN in third. Last year, CNN was in second place after Fox. Also, despite the sharp bump the network got from its widely mocked expansive February 14 coverage of the Carnival Triumph’s tug to port, CNN saw a 4% slip this month in the Adults 25-54 demographic in both total day and primetime compared to January. Former NBC Universal exec Zucker formally stepped into his job as president CNN Worldwide on January 20 as the network was deep in political reporting and soon topped its rivals in Inauguration coverage. If those month-to-month figures are down, the year-to-year are down more. CNN fell 10% in total day viewership and 18% in primetime viewership from last February to an average audience of 424,000 during the day and 659,000 between 8 PM and 11 PM. The network was also down in the 25-54 demo from last year, falling 20% in total day and 32% in primetime.
Related: Fox News Tops 2012 Cable News Network Ratings; MSNBC Up
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