Greg Daniels, The Office (NBC)
Why He Was Nominated: Being nominated for Emmys is simply what Daniels does. He’s reeled in 19 Emmy nominations all told, including three in this category and three noms this year alone. He’s won here once before, in 2007 for the celebrated “Gay Witch Hunt” episode of The Office. And Daniels has five Emmy trophies to his credit all told, also including previous wins for King of the Hill, The Simpsons and Saturday Night Live.
Why He Has To Win: In earning a nomination for star Steve Carell’s final episode, Daniels becomes something of a prohibitive favorite to win for writing, particularly since he’s already taken one home here previously. The super-sized episode, “Goodbye, Michael,” was heavily hyped by NBC and exceptionally well-received by viewers and the industry. “Greg did a terrific job of walking the line between comedy and sentiment,” one producer told me, “which was quite a feat.”
Why He Can’t Possibly Win: Sentiment doesn’t always go over so big with the TV academy crowd, whether talking about shows or individuals. Voters could well also figure that giving an overdue Emmy to Carell for acting is plenty and need not adorn the farewell with coattails. Plus, there are a couple of other exceedingly worthy contenders here, like a particularly buzzed episode of Modern Family.