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VMAs Score MTV’s Biggest Audience Ever

By | Monday August 29, 2011 @ 2:35pm PDT
Nellie Andreeva

Beyoncé Pregnancy Affects ‘A Star Is Born’
Lady Gaga’s male alter ego and Beyoncé’s newly revealed baby bump boosted last night’s 2011 Video Music Awards to a record-breaking 12.4 million total viewers, the largest audience ever for MTV. In the network’s target persons 12-34 audience, the VMAs delivered a 10.8 rating (8.5 million), making it MTV’s most-watched telecast of all time in the demo. Versus last year’s show, the VMAs were up 8% with  persons 12-34 and 9% with total viewers. The 2011 VMAs now rank as the No. 1 cable telecast of 2011 with persons 12-34 and the No. 1 non-sports cable telecast of 2011 with total viewers. Read More »

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‘Jersey Shore’ Draws 8.8 Million In Return

By | Friday August 5, 2011 @ 12:54pm PDT
Nellie Andreeva

The season premiere of MTV’s mega-hit Jersey Shore‘s Italy-based Season 4 attracted a massive 8.8 million total viewers and an 8.2 rating in persons 12-34. This was the most-watched season premiere of the reality franchise, up 4% from the Season 3 debut. It was MTV’s third-most-watched series telecast of all time behind two Jersey Shore Season 3 telecasts. In the 12-34 demo, the Season 4 premiere was on par with the Season 3 opener.

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Italy-Set Season 4 Of ‘Jersey Shore’ Gets Premiere Date; Season 5 Is Now A Go

By | Friday June 3, 2011 @ 6:43pm PDT
Nellie Andreeva

Season Four of MTV’s mega hit Jersey Shore, which is currently filming in Florence, Italy, will premiere Thursday, August 4 in the show’s 10 PM slot. Snooki & Co. won’t get much rest when they return from Europe as the network just gave a formal go-ahead to a fifth season, slated to begin production later this month in the show’s original setting, … Read More »

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Did Philippe Dauman Say He Plans Job Cuts At Paramount Home Video? You Decide

UPDATE, 3:50 PM: The folks at Paramount say that we misunderstood Dauman. He wasn’t trying to say that he plans to make cuts at home entertainment, they say. He was simply talking in general terms about being vigilant about all of Paramount’s costs. That’s not how it looks to me, but why don’t you decide for yourself? Here’s the transcript of Dauman’s response to a question about how he might “improve Paramount’s fortunes”:

There are some things you can control in the movie business…that is the
overhead. It doesn’t matter what movie you make. You can control that; that’s money in the bank if you can do that. And we have continuously improved that part of it. You continually have to adjust. For example, as the home entertainment stream is challenged, fewer DVDs are being sold, so you have to review your home entertainment overhead. That’s adjusting to the business model. We’re very focused on that. We continue to work on the overhead there.

PREVIOUS, 12:46 PM: This might be a good time to polish up your resume if you work at Paramount Pictures’ home entertainment unit. Viacom CEO Philippe Dauman plans to review the “overhead” — a bloodless synonym for “jobs” — there as DVD sales tank, he told an investor group today. The nation’s highest-paid executive last year said that cutting overhead is “money in the bank.” Read More »

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‘Jersey Shore’ Pays: Viacom Increases Dividend 67%

America’s highest-paid CEO, Viacom’s Philippe Dauman, has made good on his promise to share some more of the company’s wealth with investors. The company announced that it will increase its quarterly dividend by 67% to 25 cents a share. The change, along with Viacom’s stock buybacks, reflect “the confidence we have in our ability to generate ample free cash flow,” Dauman said. True, investors can be thankful for the performance of shows such as MTV’s Jersey Shore and movies such as Paramount’s Jackass 3D. But lots of traditional media companies are rewarding shareholders: Many see it as a necessary tactic to keep investors from shifting their attention and cash to other stocks — especially in tech — that appear more likely to grow.

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TV TEASER: The UK ‘Jersey Shore’

By | Wednesday April 27, 2011 @ 1:05pm PDT
Nellie Andreeva

What if the cast of Jersey Shore swapped their heavy New Jersey accent for a British one? You get Geordie Shore, MTV UK’s upcoming version of the smash MTV reality hit. From this promo, making the rounds online today, it feels the producers of the British version typecast the group to resemble their American counterparts, even giving the British Snooki a poof.

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VIDEO: Martin Short’s ‘Jersey Shore’ Spoof

By | Tuesday April 26, 2011 @ 7:40am PDT
Nellie Andreeva

Last night, Jimmy Kimmel Live! featured Jersey Short, a spoof of the hit MTV reality show Jersey Shore starring comedian Martin Short. Here is the video:

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MTV’s Chris Linn: Entire ‘Jersey Shore’ Cast Signed To Return, Season 4 On Schedule, More Spinoffs In the Works

Nellie Andreeva

Like before any other cycle of MTV’s Jersey Shore, there has been speculation that several stars, including Nicole “Snooki” Polizzi, Jenni “JWoww” Farley and Paul “DJ Pauly D” Delvecchio, are holding off on signing contracts in pursuit of more money. “We do have deals with all Jersey Shore cast members, and we are looking to begin production next month,” MTV’s EVP of programming and head of production Chris Linn said. He also dismissed rumors that production on the upcoming Season 4 of Jersey Shore in Italy has been delayed. “We are on schedule,” he said, adding that the producers are working on appropriate housing and accommodation for the cast, something that is expected to be be finalized soon. Read More »

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Big Finale For MTV’s ‘Jersey Shore’

By | Friday March 25, 2011 @ 3:27pm PDT
Nellie Andreeva

About 7.6 million viewers tuned in for the season finale of MTV’s runaway hit Jersey Shore, which scored a 7.3 rating in persons 12-34 to become the franchise’s highest-rated closer ever.

MTV used the finale to launch the second season of scripted series The Hard Times of RJ Berger, which posted its highest numbers ever, a 3.2 P12-34 rating and 3.1 million total viewers.

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MTV’s ‘Hard Times’ To Launch Second Season After ‘Jersey Shore’ Finale

By | Tuesday February 8, 2011 @ 10:34am PST
Nellie Andreeva

MTV is using reality juggernaut Jersey Shore to launch another scripted series. After debuting raunchy new teen drama Skins after an original episode of Jersey Shore last month, MTV has now slotted the second season premiere of comedy The Hard Times of RJ Berger behind the season finale of Jersey Shore on March 24. Hard Times will move to its regular Monday 10 PM time slot on March 28 with “with Jersey Shore’s Vinny Guadagnino stopping by for some fist-pumping and GTL-ing” per the network. The show, follows the life of RJ Berger, an awkward 15-year old late-blooming outcast with an anatomical gift.

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Church Lady Talks Charlie Sheen & ‘Skins’, Justin Bieber Does ‘Roommate’, Ratings Up

Nellie Andreeva

UPDATE: Last night’s Saturday Night Live hosted by SNL alum Dana Carvey with musical guest Linkin Park drew a 5.6 household metered-market rating, up 4% from the same telecast last year. It was the second highest-rated SNL this season behind the Jan. 8 telecast, which was boosted by a highly-rated NFL primetime game.

PREVIOUS: Saturday Night Live host Dana Carvey dusted off his trademark Church Lady SNL character last night to opine about “all of the evil shows” on TV: MTV’s controversial teen drama Skins (SportsCenter for pedophiles), Two and a Half Men (One and a Half Men and a Whore Monger) and Jersey Shore (Jersey Whore). Her guests included the 3 Kardashian sisters (the holy trinity of sluts) as well as Justin Bieber who also did a spoof of new movie The Roommate with SNL‘s Andy Samberg. Here are the videos: Read More »

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AAARGH! Jersey Shore Meets Justin Bieber

Please, just kill me now. Cuz I’m not going to survive this relentless Paramount marketing for the February 11th release of Justin Bieber’s Never Say Never biopic. But all this “pimp” and ‘bitch” talk? Thought this was a G-rated pic:

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MTV Greenlights Fourth Season Of ‘Jersey Shore’, Sends The Gang To Italy

Nellie Andreeva

No surprise there: MTV has greenlight a fourth season of its red-hot reality hit Jersey Shore, which will be filmed in the spring in Italy. From the network: “America’s most talked about housemates are leaving the boardwalk behind for the piazzas of Italy. Poised to get their G.T.L. on abroad, ready to drop in on Vinny’s family for a famous Guadagnino dinner and excited to trade gorillas for Italian stallions, this wacky and dysfunctional family is about to turn “the beautiful country upside down.” MTV films 2 cycles of Jersey Shore a year, one in  summer/fall in the show’s original New Jersey setting, and one in winter/spring in a warmer place where the cast can show off their trademark tan. Last year, they went to Miami. This time, they’re going farther. “While the stateside Jersey Shore locales have become iconic for our audience it’s really the constantly evolving dynamic amongst the cast that keeps them coming back each season and Europe is a fresh spin on a show that continues to reach new heights for us,” said Chris Linn, MTV’s EVP of programming. “The cast is headed to the birthplace of the culture they love and live by. We can’t wait to see what erupts as a result.” Read More »

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CABLE RATINGS: ‘Jersey Shore’ Hits A New Record, USA’s ‘Fairly Legal’ Debuts OK

Nellie Andreeva

Another week, another ratings record for Jersey Shore. The red-hot MTV reality phenomenon drew 8.9 million viewers last night, beating last week’s record of 8.6 million. In adults 18-49, it averaged a 4.7 rating, also a new record, making it the second highest-rated program on TV last night behind Fox’s American Idol.

Facing Jersey Shore at 10 PM was the premiere of USA’s new light drama Fairly Legal (3.9 million viewers). That was lower than USA’s most recent series premiere, Covert Affairs, also featuring a female lead, which posted 4.9 million viewers in its July debut. However, it’s hard to make apples-to-apples comparisons as Fairly Legal is the first USA series to debut in the winter. The series, starring Sarah Shahi as a mediator, held onto a solid 87% of its lead-in, the Season 3 premiere of Royal Pains (4.4 million).  That was down from the 5.9 million audience for the third season opener but that too aired in the summer as this is Royal Pains‘ first winter season premiere. Elsewhere on cable, the season finale of Real Housewives of Beverly Hills on Bravo averaged 2.8 million viewers.

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Huge Ratings For ‘Jersey Shore’ Premiere

By | Friday January 7, 2011 @ 11:44am PST
Nellie Andreeva

Some 8.5 million viewers tuned in for the Season 3 premiere of Jersey Shore on MTV last night, making it the highest-rated series telecast on MTV ever. It shattered Jersey Shore‘s previous record for most-watched episode, which was 6.7 million. In MTV’s target demo of persons 12-34, the Jersey Shore premiere (8.3 rating) was up 63% vs. the reality series’ Season 2 debut. And despite airing at 10 PM, Jersey Shore was the second highest-rated program on any network among adults 18-49 behind CBS’ The Big Bang Theory.

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ANALYSIS: Lessons Of The Fall & What Lies Ahead For The Big 4 Broadcast Networks

Nellie Andreeva

As broadcast network executives were leaving for their holiday destinations last week, most of them were certainly glad to get away, and not only because of  the dreary wet Los Angeles weather. The broadcast networks had little to cheer about this fall, which failed to produce breakout hits of the size of Modern Family or Glee a year ago. This year, the breakout hits were all on cable: The Walking Dead on AMC and Rizzoli & Isles on TNT, which ranked as the top basic cable series of 2010 among adults 18-49 and total viewers, respectively. The biggest new reality hit was also on cable, MTV’s Jersey Shore, which launched at the very end of 2009. Here are some notes on the fall season, evaluation of the performance of the individual networks and a look ahead at midseason.

- The biggest thing on TV this season has been football, which set ratings records for NBC and ESPN. It dwarfed the entertainment competition not only in live viewing but also in Live+7 where scripted series gain a significant chunk of their viewership.

- It’s nearly impossible to launch a new series at 8 PM. Two of the 3 new 8 PM series, NBC’s Undercovers and ABC’s My Generation, are history, while ABC’s No Ordinary Family was on a ratings decline until moving to 9 PM where its numbers stabilized. NBC’s new reality series School Pride barely registered in the Friday 8 PM slot, raising concern over CBS’ plan to launch new drama Chaos in the slot in midseason.

- Big-name producers don’t guarantee success unless the name is Chuck Lorre. While the Lorre-produced new CBS sitcom Mike & Molly is the highest-rated new series this fall in the 18-49 demo, J.J. Abrams’ Undercovers went bust as did the Jerry Bruckheimer-produced ABC legal drama The Whole Truth, while another Bruckheimer series, Chase, is fading. The jury is still out on Dick Wolf’s Law & Order spinoff Law & Order: Los Angeles, which has had so-so ratings so far. Next up are Shonda Rhimes with ABC’s Off the Map and David E. Kelley with NBC’s Harry’s Law.

- Texas proved the unluckiest setting for new series. Of the four freshman series set and filmed in the Lone Star state, My Generation, Lone Star, The Good Guys and Chase, 3 have been already been canceled and one, Chase, is struggling. Read More »

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MTV Inks Deal With ‘Jersey’ Co-Star Pauly D

By | Wednesday December 22, 2010 @ 2:08pm PST
Nellie Andreeva

MTV is looking to launch a series starring Paul “DJ Pauly D” Delvecchio, signing a series option deal with the Jersey Shore cast member. In September, Delvecchio starred in a pilot presentation produced by  495 Prods., the company behind Jersey Shore. The new project would explore Delvecchio’s “life away from the shore,” MTV’s EVP of programming and head of production Chris Linn said. “At the heart of Jersey Shore is the unique and genuine cast and Pauly D. truly embodies both qualities,” Linn said. “He’s distinguished himself onscreen as the fun-loving, well-coiffed and dependable guy you can’t help but want to hang out with.”

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TV Guide Picks Up Docu Soap From Sally Ann Salsano

By | Wednesday November 10, 2010 @ 7:19am PST
Nellie Andreeva

TV Guide Network has greenlit its first original reality docu-soap, The Nail Files, created and executive produced by Jersey Shore co-creator/executive producer Sally Ann Salsano through her 495 Prods. The Nail Files stars Katie Cazorla, a 32-year-old budding entrepreneur who juggles owning and operating Hollywood’s fast growing celebrity-filled nail salon, The Painted Nail, and her relationship with 52-year-old Grammy-winning music producer Walter Afanasieff. “The producers of Jersey Shore have once again come up with a highly entertaining, non-scripted series capturing the fascinating lives of colorful individuals, this time against the backdrop of Hollywood,” said TV Guide’s EVP Diane Robina. Added Salsano, “I love working with entertaining, raw, everyday people with some sass and a point of view.”

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CABLE RATINGS RAT RACE: 8 Mil Watch ‘Camp Rock 2′, Another Record For ‘Jersey Shore’ & Season High For ‘Project Runway’

By | Saturday September 4, 2010 @ 2:14pm PDT
Nellie Andreeva

Last night’s premiere of Disney Channel’s Camp Rock 2: The Final Jam drew some 8 million total viewers to rank as the year’s most watched cable movie and TV’s top Friday telecast in nearly 6 months in total viewers. The sequel’s audience was down slightly from the 8.9 million averaged by the first Camp Rock movie. For comparison, Disney Channel’s High School Musical 2 (17.2 million) nearly doubled the audience of the original HSM TV movie (7.7 million).

Over at MTV, Jersey Shore broke series records for a fourth straight week on Thursday, averaging 6.5 million viewers and a 6.5 rating in persons 12-34. This was MTV’s highest rated series telecast in over eight years – since The Osbournes in May 2002.

Also on Thursday, episode 6 of Lifetime’s Project Runway’s eighth season surpassed four million total viewers (4,002,000) and two million Adults 25-54 viewers (2,160,000) to post the reality series’ highest marks since the Season 6 finale last November.

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