Beyoncé Pregnancy Affects ‘A Star Is Born’
Lady Gaga’s male alter ego and Beyoncé’s newly revealed baby bump boosted last night’s 2011 Video Music Awards to a record-breaking 12.4 million total viewers, the largest audience ever for MTV. In the network’s target persons 12-34 audience, the VMAs delivered a 10.8 rating (8.5 million), making it MTV’s most-watched telecast of all time in the demo. Versus last year’s show, the VMAs were up 8% with persons 12-34 and 9% with total viewers. The 2011 VMAs now rank as the No. 1 cable telecast of 2011 with persons 12-34 and the No. 1 non-sports cable telecast of 2011 with total viewers.
UPDATE, 3:50 PM: The folks at Paramount say that we misunderstood Dauman. He wasn’t trying to say that he plans to make cuts at home entertainment, they say. He was simply talking in general terms about being vigilant about all of Paramount’s costs. That’s not how it looks to me, but why don’t you decide for yourself? Here’s the transcript of Dauman’s response to a question about how he might “improve Paramount’s fortunes”:
There are some things you can control in the movie business…that is the
overhead. It doesn’t matter what movie you make. You can control that; that’s money in the bank if you can do that. And we have continuously improved that part of it. You continually have to adjust. For example, as the home entertainment stream is challenged, fewer DVDs are being sold, so you have to review your home entertainment overhead. That’s adjusting to the business model. We’re very focused on that. We continue to work on the overhead there.
PREVIOUS, 12:46 PM: This might be a good time to polish up your resume if you work at Paramount Pictures’ home entertainment unit. Viacom CEO Philippe Dauman plans to review the “overhead” — a bloodless synonym for “jobs” — there as DVD sales tank, he told an investor group today. The nation’s highest-paid executive last year said that cutting overhead is “money in the bank.”
What if the cast of Jersey Shore swapped their heavy New Jersey accent for a British one? You get Geordie Shore, MTV UK’s upcoming version of the smash MTV reality hit. From this promo, making the rounds online today, it feels the producers of the British version typecast the group …
Last night, Jimmy Kimmel Live! featured Jersey Short, a spoof of the hit MTV reality show Jersey Shore starring comedian Martin Short. Here is the video:
MTV’s Chris Linn: Entire ‘Jersey Shore’ Cast Signed To Return, Season 4 On Schedule, More Spinoffs In the Works
Like before any other cycle of MTV’s Jersey Shore, there has been speculation that several stars, including Nicole “Snooki” Polizzi, Jenni “JWoww” Farley and Paul “DJ Pauly D” Delvecchio, are holding off on signing contracts in pursuit of more money. “We do have deals with all Jersey Shore cast members, and we are looking to begin production next month,” MTV’s EVP of programming and head of production Chris Linn said. He also dismissed rumors that production on the upcoming Season 4 of Jersey Shore in Italy has been delayed. “We are on schedule,” he said, adding that the producers are working on appropriate housing and accommodation for the cast, something that is expected to be be finalized soon.
MTV is using reality juggernaut Jersey Shore to launch another scripted series. After debuting raunchy new teen drama Skins after an original episode of Jersey Shore last month, MTV has now slotted the second season premiere of comedy The Hard Times of RJ Berger behind the season finale of Jersey …
UPDATE: Last night’s Saturday Night Live hosted by SNL alum Dana Carvey with musical guest Linkin Park drew a 5.6 household metered-market rating, up 4% from the same telecast last year. It was the second highest-rated SNL this season behind the Jan. 8 telecast, which was boosted by a highly-rated NFL primetime game.
PREVIOUS: Saturday Night Live host Dana Carvey dusted off his trademark Church Lady SNL character last night to opine about “all of the evil shows” on TV: MTV’s controversial teen drama Skins (SportsCenter for pedophiles), Two and a Half Men (One and a Half Men and a Whore Monger) and Jersey Shore (Jersey Whore). Her guests included the 3 Kardashian sisters (the holy trinity of sluts) as well as Justin Bieber who also did a spoof of new movie The Roommate with SNL‘s Andy Samberg. Here are the videos:
Please, just kill me now. Cuz I’m not going to survive this relentless Paramount marketing for the February 11th release of Justin Bieber’s Never Say Never biopic. But all this “pimp” and ‘bitch” talk? Thought this was a G-rated pic: