Airing live coat-to-coast for the first time, the Primetime Emmy Awards on NBC drew a 4.1 rating among adults 18-49 and 13.5 million viewers overall, according to time-adjusted early numbers. That was down 2% in the demo and from last year’s telecast on CBS and pretty much flat in total viewers (13.503 million vs. 13.471 million last year). The numbers were higher than the all-time low the Emmys hit with the 2008 telecast on ABC, the one with the five reality hosts’ disastrous MC turn. (This year’s host Jimmy Fallon drew overwhelmingly positive reviewers.) Still, it was the second lowest-rated telecast in at least 7 years and was down 21% from the last time the show aired on NBC in August 2006.
NBC is projected to win Sunday night in total viewers, while the 18-49 race is too close to call as final numbers for Fox’s pre-season football game won’t be available until tomorrow. (In the non-time adjusted fast nationals, the game posted a 3.4 from 8-11 PM but that number is expected to go up.)
Here are the Emmy ratings for the past 7 years in 18-49 and total viewers:
Here’s my 2nd spoiler about Sunday night’s Emmys broadcast and it’s a juicy one: According to my source inside the Nokia Theatre today, the big opening number features host Jimmy Fallon coming out alone with an electric guitar and singing/playing “Born to Run.” Then he is joined by Randy Jackson from American Idol on bass. Then by a dance troupe consisting of Mad Men‘s Jon Hamm, 30 Rock‘s Tina Fey, Community/Talk Soup‘s Joel McHale, and Glee‘s Chris Colfer and Jane Lynch. (There’s also a very buxom blonde whom my source couldn’t ID.) Robin Antin, creator of the Pussycat Dolls, was choreographing. ”I left at 5 PM. I think it’s going to take a lot more time to whip the number into shape,” my insider predicted.
Here’s my first spoiler about Sunday night’s Emmys broadcast: host Jimmy Fallon will be teaming up with Kim Kardashian, Amy Poehler, and Stephen Colbert to present several categories. The trio are being called “Special Presenters” since they’ll individually pair up with the NBC Late Night funnyman. ”Those are the big ones. That’s the way things stand as of now, but there could be changes before showtime,” my insider says. Let the jokes start flying!
Jimmy Fallon, age 35, took over the reins of NBC’s Late Night franchise in March 2009. But now he’s hosting his highest-profile gig to date. That’s because the 62nd Primetime Emmy Awards will be broadcast live on NBC. (His Late Night with Jimmy Fallon already is a 2010 Emmy Award winner for Outstanding Creative Achievement in Interactive Media – Nonfiction.) Fallon spoke with Ray Richmond for about what he’s learned from the late-night trenches, how he wants to host the Emmys, and why he reads Deadline:
Deadline Hollywood:Can youfirst reflect about what it’s been like taking overNBC’s Late Night for 18 months?
JF: I’ll tell you, if it wasn’t for Conan, I wouldn’t have this job. He kicked butt for 16 years, 17 years, whatever, and then I came in. So I owe him a lot. And I’m thrilled with the way things are working out for him. But as for what was going on when I started hosting, I just kind of kept my head down and kept working hard and just looking for the next joke. I wasn’t really in the mix of all of that. You know, I just stuck to my thing. I had good people giving me advice.
DH:Do you have your sights set next on The Tonight Show?
JF: The one thing I’ve learned from [Letterman and O’Brien] is that hosting Late Night is a one-way ticket to not hosting The Tonight Show.
DH: But now you’re hosting the Emmys. Are you nervous?
Jimmy Fallon: Actually, yeah, a little nervous but more excited. And I’m feeling pretty prepared. I could do this thing tomorrow if they could get the cameras on.
DH:What kind of marching orders has the TV Academy or NBC given you? The Academy in particular has a reputation for being controlling.
JF: The Academy has been great to us. Almost no notes, really. I think the only note was that we had to give out awards at some point. But no one needs to tell me this isn’t the Primetime Jimmy Show. The Emmys is such a bigger audience. I’m not going to be that same guy you see in late night. I don’t want to push too hard because, you know, it’s not really about me. It’s more about celebrating television and giving everyone who’s there face time.
DH:Can you make fun of the network that’s airing the Emmys and signs your paychecks?
JF: They haven’t restricted me in any way. If it’s funny, they don’t care. And they’ve always been that way. No one’s telling me anything like, don’t go here, don’t talk about Conan [O’Brien]. We’ll touch on the stuff the network’s gone through. We’ll probably have a couple of jokes in there about all of the late-night stuff. You can’t not talk about it. And we have a couple of ideas with Conan…
DH:Isn’t NBC scared of violating his severance agreement?
JF: Nah, it’s all cool. He’ll be there. At least that’s the plan. We’re not sure Jay [Leno] is going to be around. We hope he comes, too. We’re not sure right now.
DH:Anything specific you can mention about the telecast?
JF: Not really, because surprise is the best thing. I don’t want to ruin anything. I can tell you that the opening’s going to be good. I think we’re going to do some musical stuff. We booked J-Lo and Steven Tyler so far, so that’s pretty awesome. Gonna be big. At least that’s the rumor. It’s just all about having fun. But you can’t take it too far. Coming from Saturday Night Live, we kind of know how far you can push things.
DH:What do you see as your job hosting the Emmys?
JF: I think my job is just to welcome everybody and then keep it light and keep it moving. That’s especially important for the people in the audience, because after an hour and a half, let’s be honest, like 85% of them are already losers. Only one out of 5 or 6 of them has won. Once that happens, you just want to get on with it and get to the after-party. You know going in that this can be grueling, so the important thing is to be funny but also to support each other and keep it respectful, too. Read More »
Ray Richmond in contributing to Deadline’s Emmy and TCA coverage.
Primetime Emmy executive producer Don Mischer expressed some frustration at a TCA session hyping NBC’s 62nd Primetime Emmy Awards telecast: so many awards and so little time. “We’ve got to hand out 27 of them in 2 hours, 6 minutes, and 54 seconds — and we’re already running over,” he said. Mischer was responding to questions about categories already moved from the primetime telecast to the Creative Arts Ceremony eight days before. This includes the top reality host competition as well as writers and directors of comedy, variety and music series. All had been included in 2009 but will now be out of the telecast in favor of writers and directors for specials.
“We also have included the Bob Hope Humanitarian Award for the first time in six years,” Mischer added, “which will take another five minutes during the telecast.” (George Clooney will be receiving it.) Mischer maintained that he and the telecast don’t have nearly as much flexibility as people imagine. “On the longform awards, for example, we didn’t have the option of shifting the writers and directors for contractual reasons. And we really didn’t want to think about taking the made-for-TV movie or miniseries award out. The reality host award was one we didn’t have a commitment to in terms of keeping it in the telecast.” Read More »