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EMMYS: Ricky Gervais “Nearly Cried” & Other Noms Twitter Reactions

By and | Thursday July 10, 2014 @ 10:36am PDT

EMMYS: Ricky Gervais “Nearly Cried” & Other Noms Twitter ReactionsThe Derek star may have almost had waterworks but he was far from the only one getting emotional online after the TV Academy announced the list of nominees announced for this year’s Emmy Awards. Check out some of the best tweets we saw this morning. Do you have any more good ones we can add in?

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NBCU’s ‘Tonight Show Starring Jimmy Fallon’ Enlists The Roots To Plug Universal Theme Park Attraction: Video

By | Thursday June 19, 2014 @ 7:20am PDT

Is there a limit to how much NBCU promotion The Tonight Show Starring Jimmy Fallon fans will swallow? Fallon’s been doing his show this week from Universal Orlando Resort — already he’s made roller-coaster-phobic Kevin Hart ride one at the resort in exchange for plugging Hart’s new movie, Think Like A Man Too. Last night Fallon plucked a “viewer” note from his Suggestion Box: “I Love the Harry Potter theme, but I also love rap. Is there any way you can combine the two?” The Universal resort’s new Harry Potter/Diagon Alley reportedly cost an estimated $256 million. Fallon’s in-house band, The Roots, got to work. Sigh. Watch here:

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Gov. Chris Christie Performs ‘Evolution of Dad Dancing’ On ‘Tonight Show’: Video

Presumed GOP presidential candidate Christie showed up on NBC’s Tonight Show Starring Jimmy Fallon to perform The Evolution of Dad Dancing. How did he stack up to the show’s Evolution Of Mom Dancing, as performed back in February of ’13 by First Lady Michelle Obama?  Watch both here Christie first:

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DeadlineNow: Emmys’ Late-Night Race Will Have Voters Up All Night (Video)

By | Saturday June 7, 2014 @ 11:30am PDT
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Breaking Down The Outstanding Variety Series Emmy Race

It's a wild year in the category with Jay Leno and Jimmy Fallon's 'Tonight Show' both eligible, as are Stephen Colbert's Comedy Central show and the show Colbert will take over next year, CBS' 'Late Show With David Letterman'. Deadline Awards Columnist Pete Hammond and Dominic Patten try to sort it out.

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Kevin Spacey Sings ‘Talk Dirty’ To ‘Tonight Show’: Video

By | Saturday May 3, 2014 @ 7:57am PDT

Kevin Spacey, the Hollywood Celeb most expected at tonight’s White House Correspondents Dinner who says he won’t show, would rather sing Jason Derulo’s Talk Dirty with Jimmy Fallon‘s barbershop quartet, Ragtime Gals — which he did last night:

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David Letterman Gets Colbert-Bumped

LATE SHOW WITH DAVID LETTERMANDavid Letterman got a Colbert Bump on Tuesday night, enjoying a rare win over NBC’s The Tonight Show Starring Jimmy Fallon in metered-market households. CBSLate Show With David Letterman, with the host’s designated replacement Stephen Colbert guesting, clocked a 2.5 rating, while Jimmy Fallon logged a household 2.3 rating. ABC‘s Jimmy Kimmel Live! finished third with a 1.7 household rating, according to Nielsen.

Related: Colbert Gives Viewers Glimpse Of Self On Letterman: Video

Letterman also enjoyed one of his closer nights in the demo. In the 25 markets with Local People Meters, Fallon hung on to the top spot with a 0.9 rating to Letterman’s 0.5. Letterman tied Kimmel in the 18-49 age bracket advertisers covet. The broadcast late-night shows seem to be getting into a rhythm in which some people tend to overlook Letterman when Kimmel does well and vice versa.

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John Oliver Visits Jimmy Fallon, Matt Lauer To Promote HBO ‘Last Week Tonight’ Debut: Video

John Oliver took the NBC package deal to promote the launch of his new HBO late night show, Last Week Tonight this coming Sunday. Oliver stopped by Tonight show last night, where he made fun of Jimmy Fallon‘s interview style and talked about friends’ reaction to his final The Daily Show appearance:

Earlier this week, Oliver so deftly explained to Today show’s Matt Lauer why his satirical show would not bother to cover a report that had just been featured on Today, that Lauer barely noticed he’d been dinged: Read More »

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Jimmy Fallon Unveils NBC Anchor Brian Williams’ Performance Of Snoop Dogg’s ‘Gin And Juice’: Video

Tonight Show Jimmy Fallon logo Jimmy Fallon introduced his latest Brian Williams video on The Tonight Show — this time the newsman rapped Snoop Dogg’s classic “Gin And Juice“. After the performance, the NBC Nightly News anchor stopped by to complain about this and all previous videos: “I’m downstairs,  I’m doing the [Nightly News] broadcast that pays for your ‘hobby,’ and people think I have somehow colluded into the making of these videos. Let’s be clear– I’ve never said ‘hippity’.”

Watch here:

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Top Actors in Social Media And What It Means For TV & Movie Marketing

BuschColumnColumn: Social media has had a tremendous impact on movie and television marketing, increasing awareness and visibility for a TV show or movie across the globe in a click — a lot clicks — of a button. Some of the best social jimmy-fallon-ftrmedia teams right now on TV are the two Jimmys — late-night talk hosts Jimmy Fallon and Jimmy Kimmel. These two are in a constant battle for viewers and they really go at each other on social media. Their social engagement across platforms and their understanding of social heralds a new generation of savvy Hollywood stars backed by sophisticated jimmykimmelonline marketing teams that understand how to push past traditional media to build a tremendous fan base. Increasingly, stars, celebrities and their teams are using social media to extend awareness of their brands — because that is what they have become — online and off, driving ratings and box office as well as bigger fan bases.

Vin-DieselThese days, a performer’s social media footprint is strongly considered when marketers start strategizing a film’s campaign. Vin Diesel is the current king of social, almost entirely because of the monster presence he’s built on Facebook. In the months since his emotional tribute on FB for his good friend and Fast & Furious co-star Paul Walker who died in a car crash, Diesel has seen his Facebook presence vault from an already whopping 54M likes to 72.3M, according to RelishMix, which tracks social-media engagement by TV shows, films and performers. And in six months, his following has jumped 46%.RelishMIX-FBactors1

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Unlike Kimmel and Fallon, Diesel has no team to manage his social profile. He does it entirely on his own. “Vin is a very unique case in that he curates that himself and the voice is authentic and all the posts seem real because they are real,” says Michael Moses, co-president of marketing at Universal Pictures. “He doesn’t have a social-media team. He maintains that. He has an authentic relationship with his fans.” Moses calls it “a higher level of commitment and engagement.” Read More »

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NBC’s Jimmy Fallon And Seth Meyers Welcome Stephen Colbert To ‘Late Show’: Video

By | Friday April 11, 2014 @ 8:19am PDT

Late-night TV was much more fun when its stars held grudges — Dave dissed Jay, Jay nixed Joan out of respect to Johnny, Kimmel savaged Jay, and so on. These days, effusive praise of one another is the fashion. On NBC last night, Seth Meyers told his audience new CBS Late Show  star Stephen Colbert is “one of the nicest people” he’s ever met and they both went to Northwestern, “so that’s very exciting for me.” Jimmy Fallon assured his audience that while “the media” is talking about “how there is going to be a new late-night war…there’s not going to be any war.”Related: Stephen Colbert Named CBS’ New ‘Late Show’ HostHere’s Fallon, followed by Meyers, welcoming Colbert to the broadcast fray: Read More »

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Can Stephen Colbert Compete With The Jimmys In Late-Night Social Media Wars?

By | Thursday April 10, 2014 @ 6:39pm PDT

late-show-with-colbert-logo_In all today’s news about The Colbert Report host taking over as host of Late Show sits one question David Letterman never really tried to answer: How will Stephen Colbert use social media to lock in a young, eagerly sought TV audience that isn’t much interested in mainstream entertainment?

Related: CBS’ Late-Night Drama Not Over Yet

The social-media crews behind late-night competitors Jimmy Fallon and Jimmy Kimmel have been flooding online audiences with viral YouTube videos and nifty posts on Twitter and Facebook, each trying to grab audience attention that will translate to TV ratings. Now, the team behind The Colbert Report, itself a social-media power, will attempt to transition its audience to broadcast TV and Late Show. Deadline reached out to our pals at RelishMIX, who analyze social-media engagement for TV shows and films, for a quick look at who’s doing what right now on Facebook, Twitter and YouTube. The verdict? Colbert is already in good shape on Facebook and Twitter, if he can transition his fan base, but he has a lot of work to do on YouTube, where The Jimmys rule by a massive margin. ”With the Fallon/Kimmel battle on YouTube, we’ll see how Colbert builds his team to compete,” said RelishMIX CEO Marc Karzen. “Is CBS betting that Colbert’s 13 million [social media] fans will move over with him? Stay tuned.”

Related: Moonves Takes A ‘Late Show With Stephen Colbert’ Victory Lap

Here are the breakdowns by platform of followers for all the late-night contenders, according to RelishMIX. Remember that RelishMIX measures not just the official feeds from each show but also those of each show’s stars and other principals and, importantly, the “superfans” on each platform who are not directly connected to the show but are busily sharing and posting in support of the core brand. It’s designed to capture all the social-media connections being made around a show, not just the official stuff.

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Colbert’s show is fourth overall here, even after ceremonially (and quite amusingly) blowing up his @ColbertReport Twitter feed last week. The stunt was a clever bit of social-media jujitsu, done live in the presence of a Twitter executive after some activists perceived a tweet from the show to be racially insensitive. Colbert will need to be even lighter on his feet with Twitter under the glare of broadcast TV attention. As it is, though, Colbert already is leading Kimmel’s show by 2 million followers, or a whopping 42 percent.

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Related: Stephen Colbert Reacts To ‘Late Show’ Hire

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Jimmy Fallon Repurposes Dave Letterman’s Top 10 List: Video

Late Night with Jimmy Fallon“I love that guy,” Tonight Show host Jimmy Fallon effused tonight of David Letterman — one night after Letterman announced he would retire next year. “It’s hard to imagine late-night TV without him, ’cause he revolutionized it. He made it what it is today. And, after I heard the news, I kind of started thinking about reasons why Letterman is retiring. … If you want, I could just read my Top 10.” Here’s the clip:
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David Letterman’s Competitors, POTUS, React To Retirement News (Video)

By | Friday April 4, 2014 @ 3:41am PDT

When David Letterman announced his retirement, various talk show hosts reacted. Seth Meyers, who currently hosts Late Night, the show Letterman created before moving to CBS, noted correctly on the show that he would not be there without Dave:

Arsenio Hall teased: Read More »

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UPDATE: Jimmy Fallon And Sarah Palin Outstrip Jimmy Kimmel And Bill Clinton (Video)

By | Thursday April 3, 2014 @ 11:00am PDT

UPDATE: 10:45 AM:  Jimmy Fallon led comfortably in the ratings last night, despite Jimmy Kimmel’s big “get”  –  first-ever JKL appearance by former President Bill Clinton. Fallon got a last-minute assist from former VPOTUS-candidate-turned-reality-TV-regular Sarah Palin. In Nielsen’s 56 metered markets, The Tonight Show Starring Jimmy Fallon scored a household  3.0/7; CBS’ Late Show With David Letterman a 2.5/6, and ABC’s Jimmy Kimmel Live a 2.4/6. In the 25 markets with Local People Meters, adult 18-49 results were: Tonight at 1.1/5; Late Show’s 0.5/2; and JKL’s 0.8/4. Watch Clinton and Kimmel here: Read More »

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‘Tonight Show’ Celebrates 30th Anniversary of ‘Footloose’: Video

By | Saturday March 22, 2014 @ 8:29am PDT

In a nod to baby boomers, The Tonight Show Starring Jimmy Fallon and The Following star Kevin Bacon celebrated 30th anniversary of Bacon starrer Footloose. Watch here:

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David Letterman Dares The Two Jimmys To Go Suck Eggs: Video

David Letterman looking for some viral moments on his CBS late-night show tonight –  like the two Jimmys.
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Jimmy Fallon Had Good Week In Fight With Jimmy Kimmel For YouTube Loyalty

By | Tuesday March 11, 2014 @ 5:29pm PDT

jimmy-fallon-vs-jimmy-kimmel-650If you’re the sort who makes his living swimming in the social-media sea like I do, one form of sport these days is the online battles between big shows to grab fan mindshare and loyalty from each other — particularly as the networks slowly begin to understand that this stuff can make a difference. And nowhere are those battles more starkly direct and entertaining than in late-night, where each talk show has a big team of social-media specialists culling potentially viral bits from the day’s program and sprinkling them across the web. The battle has become particularly stout between Jimmy Fallon‘s online team at The Tonight Show and the Jimmy Kimmel Live crew.

Related: Jimmy Fallon Seizing Social Media Ahead Of ‘Tonight Show’ Takeover

Both shows have had big lead-ins recently (the Winter Olympics in Fallon’s first days; ABC’s Oscars on March 2, when Kimmel went live on the East Coast right after the awards show ended). But the crucial bit is not the audience you’re bequeathed, but the one you build. According to data from RelishMIX, which tracks fan engagement for TV shows and movies across, particularly, Facebook, YouTube and Twitter, no one’s building better right now than Fallon. Overall, from March 3-March 10, Fallon’s YouTube videos were watched nearly four times as often as Kimmel’s, 27.5 million to 7.6 million. That’s a margin. Right now, Kimmel still leads Fallon in total YouTube subscribers, about 3 million to less than 2.7 million. Then again, Kimmel’s been at it for a while; Fallon took over the Tonight Show social media outlets barely a month ago.

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Stephen Colbert Visits ‘Tonight Show Starring Jimmy Fallon’ To Plug ‘Mr. Peabody & Sherman’ And ‘Colbert Report’

By | Saturday March 8, 2014 @ 6:51am PST

Late-night competitor Stephen Colbert stopped by Tonight Show Starring Jimmy Fallon, discussed playing Paul Peterson in Mr. Peabody and Sherman, and tried to get Fallon to plug his Comedy Central show during a round of Truth or Truth. Watch here:

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The Two Jimmys Battle For America’s Late-Night Viewing Habit

LisaColumn__131015210634-275x198Weekly Column: Three weeks into the post-Jay Leno Tonight Show era, his replacement Jimmy Fallon is still the frontrunner, though his margins have shrunk, his ABC competitor Jimmy Kimmel has regained ground he lost temporarily during Fallon’s highly hyped first week with a Sochi Olympics lead-in. Now the two Jimmys are settling in for the long haul, as they wrestle over America’s late-night viewing habit.

All eyes were on Fallon when he kicked off his Tonight tenure during the second Monday of NBC’s Olympics coverage, with a star-studded week that included guests Will Smith, Fallon monologueU2, Jerry Seinfeld, Lady Gaga, the First Lady, and Justin Timberlake. More than 11 million viewers listened as Fallon asked that they give him time to get it right. And, over the course of that first week, with DVR-watchers factored in, Fallon drew the biggest weekly audience Tonight had enjoyed since Johnny Carson signed off after 30 years in 1992 — an average of 10.42 million viewers. Those viewers, NBC noted, had the youngest median age of any weekly crowd for any of the broadcast TV 11:35 PM talk shows this season: 52.6 years.

Then the honeymoon was over.

In Fallon’s Week 2, headline writers turned their attention to ABC’s Kimmel and the ninth iteration of his much-ballyhooed, even more celeb-studded post-Oscar show, which jumped 22% in total viewers year-to-year to nab nearly 7 million viewers. It was the ABC late-night program’s largest-ever overall audience for any single-day telecast in either late-night or primetime and up 20% in the demo, to reach 2.423 million. In each of the country’s Top 3 markets – New York, Los Angeles, and Chicago – Kimmel’s show coming out of the most-watched Oscarcast in a decade outperformed both the final Tonight broadcast with Leno and the first Tonight with Fallon, in households and in the demo.

KimmelFordKimmel followed this up the very next night with what members of the media regarded as the Holy Grail of late-night bookings — Toronto’s wildly unpredictable, much-memed Mayor Rob Ford. This past Monday, Kimmel mopped sweat from Ford’s brow, and suggested the mayor might want to get some help if he does in fact have a drinking problem, which Ford laughed off, saying he “wasn’t elected to be perfect” and that he is “just a normal average, hardworking politician.”  To which Kimmel respectfully insisted Ford is not only not average, “you are the most wonderful mayor I’ve ever witnessed.” And, while final stats for Monday’s sit-down aren’t available yet, Jimmy Kimmel Live that night achieved a 2.5/6 in metered market homes, jumping 19% (and 50% in the demo) from the prior Monday, to land in his nearest competitive position on a Monday yet against Fallon. That said, Fallon still topped Kimmel by 68% in metered market households and by 89% in demo ratings in the 25 LPM markets, with his former Saturday Night Live Weekend Update co-anchor Tina Fey as guest. (Kimmel’s Oscar surge appeared to have fizzled by Tuesday night where, in Nielsen’s 56 metered markets, JKL fell to a 1.7/5 — well behind Fallon’s 3.5/9 — though ABC’s new 10 PM series Mind Games, with its 0.6 demo rating and its 2, 2.120 million viewers, may have contributed.) Read More »

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