Can Stephen Colbert Compete With The Jimmys In Late-Night Social Media Wars?

By | Thursday April 10, 2014 @ 6:39pm PDT

late-show-with-colbert-logo_In all today’s news about The Colbert Report host taking over as host of Late Show sits one question David Letterman never really tried to answer: How will Stephen Colbert use social media to lock in a young, eagerly sought TV audience that isn’t much interested in mainstream entertainment?

Related: CBS’ Late-Night Drama Not Over Yet

The social-media crews behind late-night competitors Jimmy Fallon and Jimmy Kimmel have been flooding online audiences with viral YouTube videos and nifty posts on Twitter and Facebook, each trying to grab audience attention that will translate to TV ratings. Now, the team behind The Colbert Report, itself a social-media power, will attempt to transition its audience to broadcast TV and Late Show. Deadline reached out to our pals at RelishMIX, who analyze social-media engagement for TV shows and films, for a quick look at who’s doing what right now on Facebook, Twitter and YouTube. The verdict? Colbert is already in good shape on Facebook and Twitter, if he can transition his fan base, but he has a lot of work to do on YouTube, where The Jimmys rule by a massive margin. ”With the Fallon/Kimmel battle on YouTube, we’ll see how Colbert builds his team to compete,” said RelishMIX CEO Marc Karzen. “Is CBS betting that Colbert’s 13 million [social media] fans will move over with him? Stay tuned.”

Related: Moonves Takes A ‘Late Show With Stephen Colbert’ Victory Lap

Here are the breakdowns by platform of followers for all the late-night contenders, according to RelishMIX. Remember that RelishMIX measures not just the official feeds from each show but also those of each show’s stars and other principals and, importantly, the “superfans” on each platform who are not directly connected to the show but are busily sharing and posting in support of the core brand. It’s designed to capture all the social-media connections being made around a show, not just the official stuff.

Twitter

Colbert’s show is fourth overall here, even after ceremonially (and quite amusingly) blowing up his @ColbertReport Twitter feed last week. The stunt was a clever bit of social-media jujitsu, done live in the presence of a Twitter executive after some activists perceived a tweet from the show to be racially insensitive. Colbert will need to be even lighter on his feet with Twitter under the glare of broadcast TV attention. As it is, though, Colbert already is leading Kimmel’s show by 2 million followers, or a whopping 42 percent.

RelishMIX-ColbertTWITTER

 

 

Related: Stephen Colbert Reacts To ‘Late Show’ Hire

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David Letterman’s Competitors, POTUS, React To Retirement News (Video)

When David Letterman announced his retirement, various talk show hosts reacted. Seth Meyers, who currently hosts Late Night, the show Letterman created before moving to CBS, noted correctly on the show that he would not be there without Dave:

Arsenio Hall teased: Read More »

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David Letterman Dares The Two Jimmys To Go Suck Eggs: Video

David Letterman looking for some viral moments on his CBS late-night show tonight –  like the two Jimmys.
Watch here:

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The Two Jimmys Battle For America’s Late-Night Viewing Habit

LisaColumn__131015210634-275x198Weekly Column: Three weeks into the post-Jay Leno Tonight Show era, his replacement Jimmy Fallon is still the frontrunner, though his margins have shrunk, his ABC competitor Jimmy Kimmel has regained ground he lost temporarily during Fallon’s highly hyped first week with a Sochi Olympics lead-in. Now the two Jimmys are settling in for the long haul, as they wrestle over America’s late-night viewing habit.

All eyes were on Fallon when he kicked off his Tonight tenure during the second Monday of NBC’s Olympics coverage, with a star-studded week that included guests Will Smith, Fallon monologueU2, Jerry Seinfeld, Lady Gaga, the First Lady, and Justin Timberlake. More than 11 million viewers listened as Fallon asked that they give him time to get it right. And, over the course of that first week, with DVR-watchers factored in, Fallon drew the biggest weekly audience Tonight had enjoyed since Johnny Carson signed off after 30 years in 1992 — an average of 10.42 million viewers. Those viewers, NBC noted, had the youngest median age of any weekly crowd for any of the broadcast TV 11:35 PM talk shows this season: 52.6 years.

Then the honeymoon was over.

In Fallon’s Week 2, headline writers turned their attention to ABC’s Kimmel and the ninth iteration of his much-ballyhooed, even more celeb-studded post-Oscar show, which jumped 22% in total viewers year-to-year to nab nearly 7 million viewers. It was the ABC late-night program’s largest-ever overall audience for any single-day telecast in either late-night or primetime and up 20% in the demo, to reach 2.423 million. In each of the country’s Top 3 markets – New York, Los Angeles, and Chicago – Kimmel’s show coming out of the most-watched Oscarcast in a decade outperformed both the final Tonight broadcast with Leno and the first Tonight with Fallon, in households and in the demo.

KimmelFordKimmel followed this up the very next night with what members of the media regarded as the Holy Grail of late-night bookings — Toronto’s wildly unpredictable, much-memed Mayor Rob Ford. This past Monday, Kimmel mopped sweat from Ford’s brow, and suggested the mayor might want to get some help if he does in fact have a drinking problem, which Ford laughed off, saying he “wasn’t elected to be perfect” and that he is “just a normal average, hardworking politician.”  To which Kimmel respectfully insisted Ford is not only not average, “you are the most wonderful mayor I’ve ever witnessed.” And, while final stats for Monday’s sit-down aren’t available yet, Jimmy Kimmel Live that night achieved a 2.5/6 in metered market homes, jumping 19% (and 50% in the demo) from the prior Monday, to land in his nearest competitive position on a Monday yet against Fallon. That said, Fallon still topped Kimmel by 68% in metered market households and by 89% in demo ratings in the 25 LPM markets, with his former Saturday Night Live Weekend Update co-anchor Tina Fey as guest. (Kimmel’s Oscar surge appeared to have fizzled by Tuesday night where, in Nielsen’s 56 metered markets, JKL fell to a 1.7/5 — well behind Fallon’s 3.5/9 — though ABC’s new 10 PM series Mind Games, with its 0.6 demo rating and its 2, 2.120 million viewers, may have contributed.) Read More »

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Toronto Mayor Rob Ford To Guest On ‘Jimmy Kimmel Live’

By | Saturday March 1, 2014 @ 6:42pm PST

Rob Ford Jimmy KimmelEmbattled Toronto Mayor Rob Ford arrived in Los Angeles today and was greeted by ABC late night host Jimmy Kimmel, who announced that Ford will be a guest on his Jimmy Read More »

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NBC The Star Of Its Really Big Sochi Moments

By | Monday February 24, 2014 @ 8:05am PST

LisaColumn__131015210634-275x198What with the recently wrapped Winter Olympics competition results being known well in advance of  NBC‘s various Olympics broadcasts, and the United States coming in fourth in number of gold medals scored, behind Russia (13), Norway (11), and Canada (10) (U.S. was No. 2  in overall medal count, behind Russia), many of NBC’s most buzz-worthy Sochi moments were all about — NBC. Which, presumably, is the future of broadcast network primetime Games coverage. How successful was NBC? Here’s a look at the 4 Big NBC Moments At Sochi:

Pinkeye

“I’m Bob Costas, sitting in tonight forcostas24 Matt Lauer and Meredith Vieira,” Costas joked when he finally returned as NBC’s Primetime Games anchor after six days on the sick list while doctors treated his Twitter-trending double eye infection. The incident was historic, because it broke Costas’ 14-year Olympic anchoring streak and Vieira became the first woman ever to get the gig, if only temporarily.

Bode Miller’s Tears

When Olympian Bode Miller doubled over weeping as NBC peppered him with questions about his dead brother, after winning the Super-G bronze medal, social media response was savage. NBC Olympics EP Jim Bell insisted it would have been “irresponsible” of the network not to have asked bodemiller1Miller about his brother, who died in April, after setting up that storyline before Bode’s run. But what saved NBC, ironically, was Miller coming to the network’s rescue the next morning on Today show, saying interviewer Christin Cooper is “a sweetheart of a person” who he knows “didn’t mean to push” adding, “I do not blame her at all. I feel terrible that she’s taking the heat for that.” For years NBC has used this super-personal strategy in its Olympics coverage, thinking it connects viewers with the athletes and the Games. Also at Sochi, Meredith Vieira asked silver medalist Noelle Pikus-Pace about a miscarriage she suffered a few years ago and the role it played in her decision to come back from Olympics retirement. Read More »

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UPDATE: Jimmy Kimmel Posts Wolf Video on U.S. Luger Kate Hansen’s Twitter Account

By | Thursday February 20, 2014 @ 9:05pm PST

Jimmy_Kimmel_2__120821183214__121218202346-200x156 (1)UPDATE: 8:45 PM: Jimmy Kimmel revealed on his ABC late-night program tonight that the video of a wolf  posted to YouTube by U.S. luger Kate Hansen with the message “I’m pretty sure this is a wolf wandering my hall in Sochi” was in fact a wolf in Los Angeles walking down a replica of the hall outside Hansen’s Sochi hotel room. Hansen agreed to let Kimmel’s people take over her Twitter account to post the video, he said. Like the last time Kimmel punked the media with his fake twerk-fail video, he ran clips of various news outlets he’d fooled — many of them ruminating as to whether the animal actually was a wolf, a husky, a malamute, or a mutt. Kimmel showed the rest of the video, in which he is seen skiing down the hallway, calling out the name “Garfield” and asking, “Have you seen my wolf?” Kimmel then interviewed Hansen via Skype, who said “there was a little more backlash” at the hotel than she’d anticipated, including security staff who, she said, were “freaking out” after word of the video got around. “It kind of went a little crazy here,” she said. The animal is a “timber wolf mix,” its handler said, believed to be 80%-90% wolf, though she was not certain, and is named Rugby. Read More »

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Jimmy Fallon Seizing Social Media Ahead Of ‘Tonight Show’ Takeover

By | Monday February 17, 2014 @ 5:30pm PST

In the days since Jay Leno’s last night hosting The Tonight Show, Jimmy Fallon‘s social-media team has ramped up and dramatically increased The Tonight Show social-media engagement — positioning NBC’s decades-old late night for social-media dominance online even before Fallon debuts this evening as host of The Tonight Show.

The Jimmy Wars Go Online - Fallon versus KimmelAccording to analyst RelishMIX, Fallon’s team jumped The Tonight Show engagement by 12.3 times (see graphic) in the seven days following Leno’s final show February 5, compared with 2.5 times for rival Jimmy Kimmel’s team. Engagement means, basically, how many people are watching, sharing and reposting a show’s content, according to RelishMIX CEO Marc Karzen. The company tracks social-media effectiveness and engagement for TV shows, movies and video games, analyzing how much fans of a given show are watching YouTube videos (and for how long), how often they’re posting and reposting material, and otherwise sharing and talking about the show on social media over time. “The graphic shows us that once Leno stepped aside, the Fallon machine quickly pulled the trigger on grabbing all of the Leno social channels in order to own those fans,” Karzen said. “The big tactical battle for 11:30 will be fought between Fallon, Kimmel, (David) Letterman and Arsenio (Hall) to deliver even more socially engaging segments that extend beyond the broadcast.” Read More »

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Sports Illustrated Swimsuit Cover Model Leaves David Letterman For Younger Guy – Jimmy Kimmel

By | Monday February 10, 2014 @ 1:41pm PST

jimmy-kimmel-1-600Another late-night torch has been passed. This time, the “torch” is the Sports Illustrated swimsuit cover model, who’s being passed from David Letterman to Jimmy Kimmel.

For the past six years, the SI swimsuit cover and cover model … Read More »

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Controversy Becomes Jimmy Kimmel With Best Ratings Since Move To 11:35 PM

By | Monday December 2, 2013 @ 1:52pm PST

Controversy becomes Jimmy Kimmel, though it may give parent company Disney heart palpitations. Turns out, the week of November 18, Jimmy_Kimmel_2Jimmy Kimmel Live had its best week in both viewers (2.86 million) and in the demo (1.05 million) since it moved to its earlier 11:35 PM time slot in January to play with the big boys. November 18, maybe not coincidentally, was the deadline for Kimmel’s non-fans to collect 100,000 signatures on a petition mandating White House comment on the ABC program’s Kids Table segment in which Kimmel asked a group of precocious moppets, among other questions, how they thought the United States should repay its $1.3 trillion debt to China. “Kill everyone in China,” giggled little Braxton. After which, all hell broke loose for Disney.

Related: Chinese Foreign Ministry Tells ABC To Respond To Protesters

Kimmel had been getting loads of free press since the October 16 broadcast, but it reached the boiling point as the petition neared its required 100,000 signatures.  With that threshold easily hit, the White House is now obligated to comment on 6-year-old Braxton’s suggestion. (The White House raised the number of petition signatures required last January, after a petition calling for the deportation of CNN’s British primetime anchor Piers Morgan, and other petitions, very quickly hit the previous 25,000 signature threshold.) Kimmel has apologized for the segment, Disney has apologized for the segment, ABC has expunged the segment from all platforms and even plowed under the Kids Table segment.

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ABC Apologizes For 6-Year-Old’s Crack About China On ‘Jimmy Kimmel’: Video

By | Monday October 28, 2013 @ 7:28pm PDT

Kids say the darndest things. And sometimes they’re enough to cause an international TV incident. ABC has issued a formal apology after a boy suggested during a Jimmy Kimmel Live skit that the way to retire the U.S.’ debt to a particular country was to “kill all the people in China.” That didn’t sit well with the 80-20 Inititave, a web-based group that promotes equal opportunity for Asian Americans. In a letter to the organization, ABC apologized and said the skit will be cut from future airings of the show on all platforms. “We would never purposefully broadcast anything to upset the Chinese community, Asian community, anyone of Chinese descent or any community at large,” ABC said. The 6-year-old’s unscripted comment came during an October 16 sketch called “Kids Table” in which youngsters opine on big news topics of the day. After Kimmel told the pint-sized panel that Uncle Sam owes China $1.3 trillion, he asked, “How should we pay them back?” One precocious lad replied with a grin, “Kill all the people in China.” Ugh. Here’s the video. The network’s full statement is after the jump:

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James Franco Visits ‘Jimmy Kimmel Live’ To Talk Shakespeare, Tarantino, His New Book: Video

By | Tuesday October 22, 2013 @ 6:11am PDT

James Franco explained his new book, Actors Anonymous, on Jimmy Kimmel Live last night. Some of the chapters are lists of statements:

- I was alive when Shakespeare wrote all that crap.

- I am all actors.

- When they get older some actors that were once respected become clowns.

- Quentin’s Read More »

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‘The View’ Seeks Ratings Magic In Disneyland During November Sweep

By | Monday October 14, 2013 @ 12:33pm PDT

The View is heading to the Magical Kingdom for the November sweep, in hopes of widening its lead over CBS’ The Talk. Mickey Mouse himself made the announcement this morning on The View which is a program of Disney-owned ABC. It’s the first time The View has had to go to Disneyland – the place ABC shows go to goose their ratings. The daytime talker will broadcast live from Disneyland to coincide with Mickey Mouse’s 85th birthday on November 18. ABC’s late night star Jimmy Kimmel, who’s been getting lots of attention these days as he ratchets up to take on new Tonight show competition this season, with fake YouTube Failed-Twerk videos, verbal brawls/hug-it-outs with Kanye West, etc , will be the lead guest of The Ladies of The View for that Disneyland week, appearing on Mickey’s birthday. Read More »

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UPDATE: Jimmy Kimmel Scores Record Ratings Making Up With Kanye West, Awkwardly

By | Thursday October 10, 2013 @ 8:48am PDT

UPDATE: 8:40 AM: Jimmy Kimmel scored his highest demo ratings ever without an NBA Finals lead-in since moving to 11:35 PM, when he awkwardly hugged it out with Kanye West on his show last night, ABC just announced citing Nielsen stats.

PREVIOUS, 5:30 AM: Jimmy Kimmel made apologetic noises on his show last night for having done a comedy bit in which a child performed lines delivered by the notoriously thin-skinned Kanye West in an interview with BBC Radio 1. Josh Groban sang “Kanye West’s Greatest Tweets”. But, mostly, West during his appearance on the late-night show expostulated about himself, his genius, fashion, education reform, Chicago, Steve Jobs, Michelangelo, music, Jesus, why Kim Kardashian should get a star on the Hollywood Walk of Fame, and why celebrities should never be used for even mild comedy. Here’s the conversation, in SIX parts:

Part 1

Part 2

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Jimmy Kimmel Joins Brian Williams, ‘Nightline’, Cable News In Government Shutdown Coverage: Video

By | Tuesday October 1, 2013 @ 9:43am PDT

While NBC News kept Brian Williams up late for a special report on the government shutdown last night, and ABC News focused its late-night newsmag Nightline on the same subject for a minute or so, and cable news networks continued what TVNewser best described as “bizarro New Year’s Eve”-like … Read More »

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Jimmy Kimmel Takes On Kanye West While Training For NBC’s ‘Tonight Show’ Switch: Video

Getting ready to take on the formidable Lorne Michaels, and Jimmy Fallon, in late-night TV? Here’s your To Do List:

1) Prank America with fake YouTube video in which an twerking girl ignites herself. Check. 2) Get Paul McCartney to perform on yet another roof. Check. 3) Do comedy bit mocking notoriously thin-skinned Kanye West. Too easy? Check.

Watch Kimmel cash in on his Kanye West spoof last night, followed by the spoof that got Kanye’s undies in a bunch:

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Jimmy Fallon Responds To Kimmel’s McCartney Concert With ‘Sesame Street’ 44th Anniversary Schoolroom Instrument Cover: Video

By | Thursday September 26, 2013 @ 6:32am PDT

While Jimmy Kimmel warms up for his new season — and new NBC competition — with twerk punks and Hollywood Blvd-closing Paul McCartney concerts, Jimmy Fallon responds with a Muppets Classroom Instruments Cover of the Sesame Street theme song in celebration of that show’s 44th anniversary, … Read More »

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Jimmy Kimmel Continues Making Noise In Advance Of Jimmy Fallon’s Move; Shuts Down Hollywood Blvd. For McCartney Concert

By | Tuesday September 17, 2013 @ 11:53am PDT

Jimmy Kimmel continues trying to make noise in the walk-up to Jimmy Fallon’s takeover of NBC’s Tonight Show, announcing today his Jimmy Kimmel Live will shut down Hollywood Boulevard on Monday – the first … Read More »

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Fox News’ ‘The Five’ On Scott Pelley’s Mistake & How Hollywood Gets It Wrong

By | Thursday September 12, 2013 @ 1:35pm PDT

Just over two years on the air, Fox News Channel’s The Five airs its 555th show tonight. It debuted July 11, 2011 as a replacement for Glenn Beck and was made a permanent part of the Fox News lineup in October 2011. The daily one-hour roundtable with rotating hosts has proven both a ratings winner and a controversy magnet for the cable news network — and we’re talking about the home of Bill O’Reilly and Sean Hannity here. The Five has seen its ratings rise 50% rise since launch, and for the past four consecutive months it has eclipsed Hannity in viewership, making it the second most watched show on cable news after The O’Reilly Factor. With an average of 2 million viewers a night and 324,000 in the news demo, The Five also soundly wins its time slot against rivals CNN and MSNBC. Deadline spoke with some of the hosts of The Five about CBS anchor Scott Pelley’s slam of cable news, Jeff Zucker, Hollywood failings and Jimmy Kimmel’s viral video scam.

DEADLINE: Earlier this summer in an interview I did with Scott Pelley, the CBS anchor slammed cable news networks as getting “one small part of the viewership” and content to “be happy with that 200,000 viewers, 300,000 viewers that they have.” A lot of our commenters took him to town for so dramatically downplaying cable news’ audience. Ring true to you guys?
GREG GUTFELD: Yeah, first off, who is Scott Pelley? Now, does he work in media or soccer? Whatever, he’s entitled to his opinion and I totally support him. And he was a really good soccer player.
BOB BECKEL:
I just thought it was a cheap shot. Why did he have to go out of his way to say that? That’s the thing that bothers me. For a guy that’s a reporter and the anchor of the CBS News to say 200,000 people, do your homework. Look at it and say, “Gee, The Five has over 2 million people!”  Now, why does he have to make that gratuitous comment? The fact of the matter is, when Walter Cronkite led CBS, they had twice the audience they got now, probably more. No they’ve done a good job of getting it down to, what is it, 7 million now? And we have, on any given day, 2 million-plus. If you do our repeat it’s about 2.5 million, so we ain’t to far behind that boy and he’s got exposure of a 100% of the TVs in the country and we don’t. So let him keep talking like that, that’s fine. He’s trying hold onto that job and if he wants to hold onto the job, good for him. I don’t watch him.

Related: CBS News’ Scott Pelley On Why Cable News Doesn’t Matter As Much As We Think
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